7 Point Checklist to Dominate Your Personal Brand Using Google Plus

7 Point Checklist to Dominate Your Personal Brand Using Google Plus

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7 Point Checklist to Dominate Your Personal Brand Using Google Plus

7 Point Checklist to Dominate Your Personal Brand Using Google PlusGoogle Plus, while emerging late to the social network party, has clearly shown its worth and potential to businesses and brands willing to test the marketing waters.

Frequently referred to as a “ghost town,” Google+ has proven the naysayers wrong by edging out the competition to stand as the second largest social platform in the world.

Google+ now boasts 359 million monthly active users, an increase of 33 percent since June 2012.

So what is the reason behind this rocket-fueled growth?

While it doesn’t hurt to be the social network affiliated with the worlds largest and most powerful search engine, many other factors come into play.

A highly engaged early adopter crowd that continues to evangelize its power, a platform firmly attuned to consumer demand, and features that continue to evolve to exceed user expectations and meet demand.

As you build out your online presence, adding Google+ is a key component to your marketing strategy.

Not only will it assist in improving website and blog traffic flow, but will also allow you to dominate your personal brand using Google Plus as the fuel!

1. Maximize Your Profile Potential

As with any social site, making the most of your Google+ profile is an important first step when getting started.

Every field within your Google+ profile is an opportunity to connect with your target audience. Take the time to complete every bit of it.

A few ways to optimize your profile:

  • Write your summary using information about you and your business that will connect with those looking for your product or service. Make sure this includes your passion and hobbies that fall outside of your “job.” Conversations happen when you share interesting facts and tidbits about yourself.
  • A professional profile image – Your profile image should be considered a key element to your personal brand. For this reason, it is extremely important that you create consistency from one network to the next by using the same high-quality professional headshot.
  • Use relevant keywords – Do you know what search terms people are using when looking for your business? Google is eager to tell your story, but without your keywords you could create a situation where consumers have to hunt and peck to find you.
  • Get local – As you craft your summary, remember to add your industry specific keywords as well as your location based keywords including city and state.

2. Write Great Content

While this should go without saying, great content should always be at the core of your social media and marketing strategy.

Google+ will allow you to share the wealth of information you have gained over the years, and will work to establish you as a thought leader within your field. Great content can make the difference between growing your Google+ presence and completely stagnating it.

3. Manage Your Contacts

Google+ Circles is a special feature that allows you to manage contacts based on interest.

set up google plus circles

Filtering your circles creates better targeting where you are able to share the right content with the right audience.

By organizing a circle of potential customers, you can ward off a lot of the noise that takes place in social networks.

4. Join Niche Specific Communities

Google+ communities, similar to Facebook groups are a way to connect with like-minded individuals. Whether it is a community specific to your industry or your favorite hobby, communities let you talk about the topics that matter to you most.

choosing a google plus community

Closing the Google+ Gap is a community created by Peg Fitzpatrick as a way for active Google Plussers to share best practices and successful strategies around Google+ implementation and integration into your overall social media marketing strategy.

5. Pay Attention to Your Ripples

Ripples are a Google+ feature that allows you to measure how your content is connecting with your audience.

On each post, click on the drop down menu and choose Ripples to see who is sharing your content and how far the reach on that particular post actually was.

ripples google plus

Below are the ripples from one of my recent posts. As you can see, not only are your immediate shares able to be seen, but ones from their sphere of influence as well.

google plus optimization

The value here is also in making personal connections with those sharing your content. Seek them out and thank them. Taking the time to reach out and connect shows how much you value those that assist in spreading your message.

6. Create a Visually-Rich Experience

From your cover photo to your post images, sharing visually appealing images is not only necessary to engagement, but a key component to optimization.

Your cover photo is also the first thing that someone will see when landing on your Google+ page, so make it consistent with your brand look and feel.

Remember: Each image you add is yet another opportunity to build upon your brand experience. A ‘wow” image will make your content more compelling and draw people towards your content.

rebekah radice google plus

7. Use Google+ Hangouts

If you haven’t been a part of a Google+ hangout, there’s no time like the present! They are fun, engaging and best of all they are FREE.

Similar to Skype, a hangout is an opportunity to get face-to-face with consumers and create transparency within your business. Share a new product, presentation or just chat with someone new in an attempt to better get to know who they are what value you might be able to add to their business.

And just because I can’t stop talking about this topic, I’m offering a BONUS tip!

Display Your Google Plus Badge

google plus cover photo

Grab the code and easily add the “+1” button to your website or blog.

The Google+ Developers platform where you can create custom code to display your badge within a widget on your WordPress blog or anywhere on your website.

Are you on Google Plus? Join me there!

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Comments

  1. yes i agree too u my dear. good talk about that.

  2. This is informative, but I did not find what I was looking for. One of my main concerns is what should I be using to create a following for my blog: a personal Google+ profile or a separate Google+ page? I’d love to get your views on this.
    Suheiry F. recently posted..Hello, Spring!My Profile

  3. that’s really very osam post. you create in very good style and easy words collection.
    Fareeda recently posted..Free Downlaod Counter Strike Xtreme V6 PC GameMy Profile

  4. I am very happy to read this. This is the kind of manual that needs to be given and not the

  5. I’ve been on Google + for quite a while now, but I haven’t focused there at all. I do have my profile set up well, but I had no idea about ripples. I’m going to check that out :).
    Leanne Chesser recently posted..Who is That Masked Woman?My Profile

  6. This is just the information I am finding everywhere.Me and my friend were arguing about an issue similar to this! Now I know that I was right.Thanks for the information you post

  7. I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article.
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  8. Great post i must say and thanks for the information. Education is definitely a sticky subject. However, is still among the leading topics of our time. I appreciate your post and look forward to more.

  9. Heya i’m for the first time here. I came across this board and I in finding It really helpful & it helped me out a lot.
    I hope to offer something again and aid others like you helped me.
    google recently posted..googleMy Profile

  10. Thanks! This is an great web-site.
    Website recently posted..WebsiteMy Profile

  11. This is really great information – I had never even heard about the Ripple tool, so thanks for sharing that great tidbit! I am just a bit overwhelmed right now trying to figure out how to balance all of these platforms and do well in each of them. Thanks for the tips though, this certainly helps! first stop from here – the Google+ widget! :-)
    Alexa recently posted..Gluten Free Sugar CookiesMy Profile

    • You will love looking into your ripples Alexa! They are such a great resource. I completely understand the feeling of overwhelm. My advice is always baby steps. Take it one bite-sized step at a time until you feel comfortable. Then move on.

  12. Excellent article on promoting oneself & business on Google+.
    Checklist completed.
    Bhava Swaroop recently posted..Chetpet Exquisite Penthouse for SaleMy Profile

  13. I’m also a Google+ newbie determined to learn more. I really liked the ‘ripples’ explanation and would like to add a Google+ badge to my WordPress website, but couldn’t figure it out.

    Thanks for the checklist, I’ve bookmarked it and will follow to help me learn and navigate G+
    Mona AlvaradoFrazier recently posted..Do You Believe In Yourself?My Profile

  14. Thanks for a great article. In MY posts when I click on the edit button it doesn’t show “ripples.” But when I click on other posts, I see it. Have I set something up that won’t allow me to see my “ripples? Thanks, gale

  15. This is great – I have some clients that have a hard time understanding what to do with G+ – this will be a great share with them .
    Marty Diamond recently posted..How To Make Your Own Landing Page in GenesisMy Profile

  16. Thanks for this Rebekah. My understanding of Google+ is woefully inadequate, but articles like this are helping.
    Rick Hendershot recently posted..I’m going to stop ignoring Google+ at least until I figure it outMy Profile

  17. Rebekah,
    always a treat to come an dread what you have to share in your blog post… today I chosen this because I like the number 7.. and wow, what I surprise!!!

    I was expecting the usual recommendations but to my enjoyment, you listed very interesting point and explained what all of the are in my language (simple) wow, I sure learened a lot about doing is right on G+.

    I will be heading there now to see how I can improve (I can I can since it is not up to standard) but truly knowing how to improve after reading your tips.. may be a little bit easier even for me who is learning all this staff about social media haha :-)

    Thanks so much for sharing your professionalism.
    _nickc
    nick catricala recently posted..Let’s Take Control of Our Life and charge towards our dreams!My Profile

    • I love to hear that Nick! I know the feeling of bouncing on an article only to find the same old tips you see on so many others.

      It’s nice to know there’s still something fresh out there! :)

  18. Very good write-up. I absolutely love this site.
    Thanks!
    Celebrity Weight Loss Kit Reviews recently posted..Celebrity Weight Loss Kit ReviewsMy Profile

  19. Great tips – thank you.
    Was particularly interested by ripples feature which I wasn’t aware of until now.
    Ed Benton recently posted..MSR Reactor 1.7L – Gear ReviewMy Profile

    • Ripples are fascinating Ed! Take a look at several of your posts and see what you find. Who’s sharing your content and are they someone you’d like to connect with? It’s very eye-opening.

  20. I love all of the different things that you can do with just one update on G+. Like you mentioned, Ripples is probably my favorite feature. Allowing us to see where the shares are going is pretty cool.

    I predict G+ to overtake Facebook before the end of the year. Go Google! And, I finally found your website :)
    Wade Harman recently posted..How To Bridge Google Plus to Pinterest for Better MarketingMy Profile

  21. Rebekah, thanks so much for this post. I enjoyed it and wanted to share this G+ info with my community, so I shared and linked to this post from my blog: http://thehappypreneur.com/7-ways-to-dominate-your-personal-brand-using-google/
    Thanks you again for all the awesome content and wisdom you share!
    Celene Harrelson recently posted..Google Rank Factors – All 200 Of ‘Em!My Profile

  22. Rebekah, some great tips in there for sure. I love the visual stuff too and really need to rethink my header pic. It is nice, but yours is even better :> Your comments also left some nice ideas and comments – like Ileane with the Circlescrope as we are flying a big blind inside G+. And then the ripples, I must say I have heard about it but not investigated!
    Ashley recently posted..TweetAdder Review – Find More Twitter FollowersMy Profile

  23. Thanks Rebekah,

    There is so much to learn in social media. I am reading through your website and learning a lot. I did not know about the “ripple” before reading this post. I plan on using social media more from now on.
    Ade – Mr Wisdom recently posted..What you become by achieving your goals is more importantMy Profile

  24. I have just signed up with google+ and getting to know how it works and how it can help my business. Thanks for the great information that will surely help me get familiarized with google+.
    Lynne recently posted..How Much are Life Coach Training Fees?My Profile

  25. Hey Rebekah!

    Wonderful article and tonnes of actionable tips for folks to ramp up their Google + engagement.

    In terms of circle management on Google+ I’m using a couple of extensions to uncircle people who are inactive or if they haven’t circled me back. Have you heard about CircleScope?

    You can see it in action in the post I left in my CommentLuv link.

    Thanks for the post my dear!
    Ileane recently posted..5 Incredible Ways To Increase Your Presence on Social MediaMy Profile

    • I have not heard of Circlescope, but love the idea around it. One of those tools that makes keeping your circles neat and tidy a much easier task. Thanks so much Ileane! I’m off to check out your post!

  26. This is my first time to your site…..you have some very good tips here….I haven’t done anything with Google + yet……but I can see from your article why I should get on the ball…..I am especially intrigued with the Ripples…..I am still pretty new to things but learning everyday…….Thanks Rebekah…..Smokey
    Gregory Bowen recently posted..“If You Don’t Know Where Your Going, You Might Wind Up Someplace Else”….Yogi BerraMy Profile

  27. I have been super sloppy about my G+ usage/branding. I have saved this article over on pinterest and will be referring to it regularly while I change that! Thank you for the informative and helpful post!
    Kathy from Bliss Habits recently posted..There in the SilenceMy Profile

  28. Great post – I especially like the tip to view the Ripples. Sharing information,engaging with each other, and adding to the collective pool of information though Google+ has been phenomenal. I have met so many tremendous people through Google Hangouts, and continue to be amazed at the wealth of thought leaders there. I definitely use G+ differently than Twitter or Facebook, and my connections are different as well. Thank you for sharing your tips.

  29. I have started to use G+ more and more these last few weeks and I’m really starting to like it and “get it.” I will have to add the badge to my site, I never thought of that! I didn’t know about the ripples, I’ll have to check that out. Thanks for the help and advice; I need it!
    Rochelle recently posted..Get Rid of Blogger’s Block Once and For AllMy Profile

  30. I really like the bonus tip. Displaying the badge along with a great cover pic will definitely draw people. That will then lead them to follow you based on the content. That should help to get plus ones whenever possible.
    Jamie Quotsy recently posted..Inspirational quotes about successMy Profile

  31. Rebecca, these tips are very good! I am a beginner at Google+, but I must use it better as I am the author of posts and it’s good for SEO. Hearing (reading) you speaking about G+ makes me think G+ is fun!ó

  32. Great information Rebekah as always. Writing that great content that no one else has is the trick!! Then get it out there :)
    Tammy Emineth recently posted..Are you selling yourself or providing information?My Profile

  33. That’s a great checklist. I’m a little slow at adopting G+, but I’m working on it. You’ve obviously got the blog > website > social network systems down. I appreciate your guidance!

  34. Very handy G+ checklist Rebekah! As important as social connections are becoming and how vital a G+ profile is to ones online visibility, these tips are gold for many Plussers who’s About Tab needs this fine tuning. I like how you use Andy’s CommentLuv system too!
    Neil Ferree recently posted..Dominate Page 1 Search Results using Social SEOMy Profile

    • Thanks Neil! Social media can be a lot to keep up with and most people seem to forget how important that About section really is.

      I love CommentLuv and am a huge supporter!

  35. Fantastic article, Rebekah!

    I’m so happy you share my Google+ love now. :)

  36. I definitely see tip #6 being a game changer. The way Google + looks on the mobile phone makes visually appealing post stand out much more than post that don’t include nice images. We all know that mobile is where it’s at today.
    Christopher Mance II recently posted..3 Content Marketing Secrets Revealed at ProductCamp AtlantaMy Profile

  37. This is definitely going to be my “chew-on” article of the week. Man, so much information in there girl. I’m going to have to keep it on my desktop for continual reference. Thank you!
    Debi recently posted..Five Minute Friday: SMALLMy Profile

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