Long gone are the days of passive marketing. Today it is necessary for a business or brand to not only get social, but also stay socially active, relevant and connected.
There is no doubt that social media has changed the rules of the marketing game for businesses of all sizes.
Unfortunately, many business professionals continue to struggle when it comes to understanding and properly implementing social media into an existing business plan.
In fact, a study by Balihoo proves this point revealing that twenty-three percent of businesses actively developing social media strategies are struggling to find value.
So what exactly should you be doing to build an online presence that attracts, engages and increases rapport between you and your prospective clients?
We tackled this topic last week on Good Day Google+.
I was honored to receive an invitation from Chef Dennis Littley to join his weekly Google Plus hangout, along with Christine DeGraff and Neil Ferree. Over the course of an hour, we talked at length about social media, blogging and getting your business not just found online, but positioning it as a leader within your industry or niche.
The end result is this must-follow list of social media golden rules you need to pay attention to if you want to succeed within the social space.
Golden Rules to Successful Social Media Marketing
1. Linking Just Makes Good Sense
Write quality content and link back to relevant articles.
Not only does this add relevance to your content, but establishes rapport with influencers talking about and around your same topic.
2. Write High Quality Content
We hear this time and again, but somehow I just don’t think it can be mentioned enough.
If writing is not your skill set, pass it off to a professional writer. It is that important.
3. Update Your Content on a Regular Basis
It is not enough to just write quality content.
You must write and post often and with purpose. This ensures that your past and potential clients keep coming back for more.
4. Be Patient
Patience is a virtue, especially when building a social media presence.
Anything worth doing takes time. Invest your time and engage in a meaningful and intentional way on a daily basis.
5. Stay Focused on Your Purpose
It is easy to get caught up in “shiny object syndrome” when it comes to the newest, latest and greatest social media tool or strategy.
Just say no to the new and stay focused on what you are building. Work your strategy with diligence.
6. Listen and Observe
Social media is an excellent listening tool.
7. Never, EVER Steal Someone Else’s Hard Work
This seems like a no-brainer, but believe me when I say it’s a prevalent problem on the web.
Christine made an excellent point when speaking about how we position content. Make sure you always give proper attribution whether it is tagging that author or linking back to the article.
The repercussions are not worth a moment of thoughtless posting.
Here’s a look at what correct attribution looks like on social media:
8. Connect, Connect and Connect Some More
Social media is not only an exceptional location to connect with your potential consumers, but also with influencers and other thought leaders within your industry.
Reach out, engage and stat connected with like-minded professionals. It’s just good business and social media etiquette.
9. Cross Promote
Share your content across multiple channels and do it with a new and unique spin designed for that particular network. What does that mean?
What plays well or shares well on Google Plus does not necessarily elicit the same response on Facebook. Make sure you cater to the audience you are attempting to connect with.
10. Never Forget the Power of Local
If you are a local business, you need to listen in to the long discussion we had surrounding this topic.
Neil offered phenomenal insight every business owner looking to “get found” in their local market needs to hear.