Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy

Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy

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Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy

Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing StrategySocial media. An opportunity to elevate a conversation, foster community and challenge the status quo.

It is also a place for heated debate as was the case yesterday.

Mike Allton, a social media and Internet marketing consultant and Google Plus evangelist, shared an article that instantly ignited a heated discussion between the Google Plus community and the author of the article. 

Now before you make the assumption that I am going to launch into a diatribe against the author, let me put your mind at ease. That is not what this article is about.

It is meant to extend the conversation beyond the “walls” of Google Plus and discuss the pros and cons of the evolution taking place in and around social media as a whole.

The Great Debate: Google Plus vs Facebook

The Article and Why it Launched a Frenzy

The article, “The Future of Facebook’s Newsfeed: An Open Letter to Mark Zuckerberg,” was a well-written piece by Ken Mueller that (in my opinion) was spot-on in his advice to Facebook.

How should they attack future changes to the social giant?

In a nutshell, Ken’s advice was to “stop tweaking” and let users create their own experience. To that I say, AMEN!

Where the conversation took a turn was around his comments that Google Plus is neither social, nor a place to find potential clients. To that I say, phooey!

Let me give you my side (and that of many others) when it comes to both platforms.

Change and Why It’s Not Always Good 

Social media is all about the experience and our ability to create a virtual space that both compliments, accessorizes and expands our offline activities into a vibrant and interactive online space.

The problem with that is this. Facebook is now limiting our ability to do just that.

It is controlling our actions, interactions and inevitably, the reactions of our potential customers. 

The latest changes to the Facebook algorithm and newsfeed prove that the “free” use of Facebook marketing may no longer be a viable way for businesses to reach consumers.

In an Adage article this week, a Facebook spokesperson confirmed that the overall organic reach of Facebook posts from brands is in slow decline.

“We’re getting to a place where because more people are sharing more things, the best way to get your stuff seen if you’re a business is to pay for it,” he said.

As Facebook openly encourages Page owners to buy ads to extend reach, I have to wonder how many companies will make the decision to move away from Facebook marketing altogether in 2014?

So what does this mean to you?

It will be more difficult than ever to get seen in the newsfeed. Frustrated by your lack of interaction? It would appear that you haven’t seen anything yet.

My Comments and Your Takeaway

On the flip side, Google and it’s social network Google Plus continue to implement change that is both exciting and intriguing from a marketer and content creator point of view.

Lets tackle Kens theory that Google Plus is not a place where consumers are spending their time.

Stephan Hovanaian‘s response was well-thought out and though provoking:

“Here’s my question: you say you want to fish where the fish are and to that I ask: is Google a big enough sea for you? Because that’s where people go when they want to buy something.

They search for it. Google+ is Google. Google is search. Search is where people go to buy. Buying is what makes your clients money, which they then reinvest in your services.”

Given the fact that Google Plus is indeed “Google,” what role does the search giant play in getting your business found online?

Mark Traphagen, the Director of Digital Outreach for Virante Inc. performed an experiment that provided significant insight.

“A G+ post I created for a specific keyword and then asked people to engage the crap out of eventually did rank high for that keyword, but 20 days after the post creation and engagement occurred!”

Take a look and then tell me which you will choose.

Semantic search and organic reach or a platform requiring your hard-earned cash in order to gain the attention of your current fans?

Below was my response to the difference I see between the two platforms.

But don’t get me wrong.

I still love Facebook as a place where I can interact with my friends and family. For that, it’s a wonderful way to stay up-to-date and connected to those I care most about.

I am the first one to admit, I was not an early adopter and did not beat the G+ drum initially. I didn’t understand the draw and like many, didn’t find value in the community. WOW was I ever wrong.

Not only has it been an excellent resource on a local level, but the exposure within my industry is unlike anything I’ve experienced on any other social network.

With Google Plus, I control my own destiny. Not so with Facebook. Between the dilution of organic search and the suppression of posts, Facebook is reducing even further what ability businesses had to get in front of their audience.

Google Plus on the other hand is all about the quality of your content, your ability to network and how willing you are to connect, engage and inspire others through your words and actions.

If I have to play on someone else’s playground, I’d rather do it where I at least have a say in how (or if) anyone else gets to play with me.

So what say you? I’d love to hear your thoughts in the comments in the below!

For those wanting to see the complete Google Plus post, you can read it here.

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  1. Facebook, bad. Google+ good. It feels like the whole Mac vs PC argument to me all over again… “once you get it, you get it.” (Hey, I might keep that for future use!) But users need more of an incentive to move their online lives from something frustrating, yet familiar, to something new and unknown. I just don’t see evidence that Google + has the same penetration as Facebook. My sense is that FB is more commonly used, while G+ is for those who are a little more tech-savvy and adventurous (nothing to back that up other than my own gut feeling). Of all my personal contacts, everyone is on FB, some on G+ too, only one on G+ primarily. While FB makes social marketers’ job more difficult, I need to see more fish in the pond. I’m guessing I’ll have to start maintaining both and see how they compare.

  2. As a pro photographer and small business owner, I, like many others… are fed up with FB raking us to try and reach the people who have asked for our daily information. They need to let the people choose what they want to see! It the user’s problem if they have 1000 posts to sift through. They can then decide who they really want to follow. FB has gotten too big for their britches. Beyond that, photos look SO much better on Google Plus and the interface is so much cleaner. I am trying to move everything over and begging my fans to follow me. Hopefully a couple of years from now, FB becomes the next MySpace.

  3. I’m going to read this. I’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality.

  4. Great Post Rebekah,
    Google+ is indeed the best right now, I am getting tired of Facebook. Imagine my Fan page of 960+ likes having an organic reach of “6″ isn’t that crazy?
    but I am still tied there because of my friends and followers that usually interact with me there.
    I am looking forward to switching to Google+ permanently in the future. BTW, I linked to this post in my latest article –
    Joseph Adediji recently posted..How to Create a Google Plus Badge for Your Profile, Page and CommunityMy Profile

  5. Hi Rebekah,
    Great article and I’m with you on the superiority, or at least the potential of G+ over Facebook as a social network for marketers.
    Troy recently posted..SEO Reporting in 2014My Profile

  6. Had a BLAST chatting with you on today about this post! You ROCK!
    Sebastian Rusk recently posted..Episode 8 — Rebekah Radice : Facebook vs Google PlusMy Profile

    • You are an incredible ball of fire Sebastian! I truly admire all that you’re doing online and the energy and enthusiasm behind it all. Thanks again for having me on your show!

  7. Diana Brown

    We have a small B&B. Our Google Plus Business Page and the merged features with Google Local are putting us ahead of the crowd. Other local businesses are just not getting it.

  8. A lot depends on your audience and where they are. You want to be ahead of the curve if possible – so that if they start leaving FB for G+ you’ll be there with an established presence. Our experience with clients has been mixed – some do really well on FB and continue to thrive – especially when their product is fun, leisure or hobby/sports oriented – something where can build a community.

    Same can be true on G+ – lots of great community building going on there too – as well as Twitter and LinkedIn

    Most small businesses don’t have the bandwidth to actively participate everywhere – so it’s picking and choosing what’s best for you.

    That said – I agree with Stephan Hovanian that you can’t minimize the impact of G+ especially G+ Local for small local businesses – you’ve got to have a presence there and build your presence – those star ratings on your listing are way to important to ignore.
    Marty Diamond recently posted..How To Make Your Own Landing Page in GenesisMy Profile

  9. Rebekah,

    Excellent post (as always). I feel that you have summed up the issue really well.

    You had me this question: “Semantic search and organic reach or a platform requiring your hard-earned cash in order to gain the attention of your current fans?”

    The main difference between Google and Facebook is that the former implements stuff and listens to feedback, while the latter behaves like the king in his castle…
    Cendrine Marrouat recently posted..This week in social media (January 6-10, 2014)My Profile

  10. Rebekah you have summed it up very well. Facebook’s constant tweaking has changed the platform to the point of frustrating even diehard users. It is great to keep in touch with family and friends.

    However, the strategy of squeezing every dollar out of users is squeezing many off the platform. Google Plus has so much more to offer. I was, also, late to the Google Plus experience but have found so much more content and connections on it than I ever did on Facebook.

  11. I like Twitter better than either Google+ or Facebook. I think Twitter is the most useful social network both because you choose exactly who you follow and the 140 character limit makes everything bite size and more importantly mobile friendly.

    The other social network I use most every day and think is a big asset to companies selling physical products is Pinterest. Facebook has the installed user base. I’d say we have at least 100 times as many Facebook Fans as we have Google+, Pinterest, and Twitter combined. But for me personally Twitter is the social network I check when I want to know what is going on. I post to Facebook, but Edgerank and some of my friends and family ensures plenty of crap is in my newsfeed.

    I am not a daily Facebook user.

    Pinterest’s new related pin algorithm does not work well and I spend most of my time on Pinterest thumbing down the related pins now to keep my Pinterest stream pure and useful.

    In other news CommentLuv uses SimplePie so I switched my website link to my blog’s URL, I’ll have to look into CommentLuv more but I’m a long time Disqus fan/user.

    Muskie recently posted..My Top 10 Posts by “AuthorRank”My Profile

  12. I love G+ cos it’s the way I find easiest to do my videos on Google Hangouts. But I am really struggling with the fact that each of my 6 or so gmail addresses seems to connect me to a different version of myself on Google+
    and I have no idea how to consolidate. E. G. let’s say someone adds me to their circle on one gmail address – but my biggest circles are already established on another gmail address. Any help to solve this? Much appreciated.
    Caryl Westmore recently posted..Procrastination Help: The Good vs the Bad with Marie ForleoMy Profile

  13. Facebook is great for awareness for new products but I have received few conversions. G+ I can’t gage the response. Facebook Community responses tracked by likes and more friends request. A social network marketer can highlight post for under $10. Campaigns can be brought for $10 a day. What does G+ have to get the word out and you can view the reactions?

  14. Hey Rebekah, you’re spot on.

    The only problem for us, marketers outside US (Slovakia in this case) is that almost NO ONE uses G+ here. And I mean it, we’re always like 3 years late to the parties.

    I’m thinking of the pros of using it now for our marketing strategy…all I can think of is SEO effect. There’s no one to connect with locally.
    Peter Horvath recently posted..Úspech! Zachránili Ste Bistro Samovar!My Profile

  15. Jeff Hinson says:

    (1) people resist change especially when it affects them personally.
    (2) facebook is a flawed “solution” that exist because of timing to market.
    (3) google+ is owned by Google. Stop asking when and why and start focusing on how
    (4) they’re both public companies that’ll inevitably make mistakes because they lose focus on what’s most important. Help define value instead of waiting for guidelines defined by individuals out of touch with your business.
    (5) Google has the luxury of learning from FB’s mistakes.
    (6) Trends are only valid to the market(s) you target. Act based on today’s data and plan for tomorow’s requirements. Too many wait for “who’s there” instead of planning for value-added.

  16. I agree, for friends and family Facebook is great but for business and such Google+ is the way to go. There’s greater freedom and I’ve personally found more key contacts through Google+ than FB.
    Robin Janney recently posted..Why I Love Google+My Profile

  17. Jane Ellen

    G+ is by far my social media platform of choice. But I did go kicking and screaming over two years ago. It wasn’t FB and I had to learn it. G+ is extraordinary. Not at just what it can do for SEO and marketing, but, simply, at what it can do. I am now globally connected. I have traveled, met (HIRL hangout in real life) and stayed with people I only new from the plus. It changes the way you connect. Thus, posts are different. Much like Reddit, G+ is its own world. But, as was mentioned before, Google is the world. And with YouTube integration it brings so much search under one roof. Like Pinterest, it demands a great image. However, there is also the understanding of memes and internet language. If you don’t find “because potato” funny, then clearly you have not spent a lot of time on G+. Forget everything you know about other platforms when you’re learning G+. Private sharing is a non-searchable post to one user or a circle. You can also lock a post so it can’t be forwarded. Of course, it can be copied via cut and paste, but so can anything. Public sharing means just that, it’s searchable and open to everyone. Extended circle sharing means you have the ability to reach not just those who follow you, but those who follow your followers. That being said, because I am followed by most of the power users, when I share extended I am theoretically in front of every single G+ account. Now communities can be public or private. Selling on G+ is shunned and in no way welcome. However G+ business, marketing, and entrepeneur communities exist and thrive. G+ also enables businesses to not just raise brand awareness and Google Authorship, but it allows up to 50 admins for a page, not a profile, and more opportunities to actually create relationships with fans/clients/followers. After all, you buy from your friends or based upon your friends’ recommendation don’t you? On G+ you form amazing connections. Spend a solid two weeks there. You’ll get the hang of it.. And don’t be surprised if you never look back once you’re there.

  18. Rebekah, I am a freelance writer and a graphic designer and I handle social marketing for a few clients as well. Here’s my take on this. I am one person and I have to make every minute of my day count. If I choose to use Facebook as a marketing tool I am almost always selling to people I know. With Google+ my reach extends further bringing new people to me so that I can offer my services and I have the opportunity to learn from amazing people like yourself, Mark Traphagen. Stephan, Hovnanian, MIa Voss, Mike Allton and so many more incredible people. I will concentrate my efforts on Google+, Twitter and Pinterest in 2014. That’s my two cents.

    • You’re exactly right Laura. G+ opens you up to a whole new audience and puts you in front of people that want to share your content. It’s a very exciting opportunity for any business professional!

  19. I think Google +’s biggest challenge is I still find it very confusing and hard to use. I have been using it for about a year and a half (not a lot, maybe a few hundred in my circles), but still have a hard time figuring it out.
    I have heard this from a lot of people in my industry (online marketers).

    Just yesterday, I was trying to change the cover photo for a client and it took me 25 minutes. I had to Google search how to do it and sift through 4-5 pages to figure it out. I also had to search for image size, that was a challenge as well, but saw they just recently made changes.

    Marketers can jump over to G+, but the majority of the eyeballs and ears are on FB, for now. Will the everyday user jump to G+?
    Adam Dukes recently posted..36 (More) Clever Facebook Status Ideas You Can Start Using TODAY!My Profile

  20. I am still learning google +. One thing that confuses me is the share privately and share publicly. I don’t quite know how to use them. Takes a while to learn every new platform so I guess once I have a better handle on it, I will be in a better position to judge how effective it is for me.

    • Hi Barbara! Share privately would mean that you are sharing a private message between you and someone else. Think of it as Facebook messages. Publicly is when you make the post public and open to anyone to read.

  21. Hi Rebekah,
    First time came to your blog.Actually,being a new blogger I found the title of the post very interesting.It is informative too. I have observed the same as you said that if a comparison is made between facebook and google plus,perhaphs google plus would be the place for marketing in coming time.
    Thanks for sharing
    Nitesh Sharma recently posted..The 5 Easiest Ways Towards HappinessMy Profile

  22. Rebekah,

    Thanks for the thorough explanation of what has been happening at Facebook. I wondered why I had so much fewer views and interactions, thinking I needed to create more shares. But theirs is a money-making goal. And since I don’t use Facebook so much for sales, but rather to connect with friends and family, I will put my energy and engagement more into Google+. I also enjoy Pinterest and I will be writing more about LinkedIn.


    Dr. Erica
    Erica Goodstone recently posted..

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  23. Ah, this post further confirms my suspicions. I had noticed that not many people on my Facebook page were seeing my posts but initially thought that Facebook was punishing me for not posting frequently. Then someone informed me last week that the organic reach of fan page owners is beginning to decline and that the best way make our posts visible is to pay for reach.

    Since it does not make sense for me to pay to boost my Facebook posts (I am rarely selling anything), I will invite the folks on my Facebook Page to join my email list and will turn my focus to Google+.

    Rachel Lavern recently posted..12 Days to Get Your Online Biz Booming: Day 4My Profile

  24. I’m quite aware of Facebook’s traffic decline within fan pages. I’ve had a lot of success with Facebook, even this month… but I’ve noticed the decline as well. You really have to pay to get that extra reach, and even then, its like Facebook is getting greedy.

    Google+, through these last 3 months, I’ve increased my activity. It’s still not a big difference in traffic yet, but I’m certain with consistent use and engagement, it will become better.
    Nile recently posted..WordPress 3.8 is Available!My Profile

  25. I really like G+ and about every other month I resolve to use it more and then promptly don’t. It really is crazy because I’m continually disappointed by Facebook. I personally spend a lot of time on Facebook interacting with family and friends who are all across the country so it is kind of natural for me to stay on for Bliss Habits stuff but I really do need to change that!

    Thanks for giving me more resolve!
    Kathy from Bliss Habits recently posted..Speaking of Celebration – How do you Celebrate?My Profile

    • It is hard to get used to G+ and the differences between the two platforms. I struggled with it myself. Then it became addictive. Like you though, I will continue to spend a lot of time on FB for personal reasons. All of my friends and family are still there so it’s a necessary way to stay in touch.

  26. Rebekah, you’re bang on with this post. Facebook truly seems to be shooting itself in the foot with these recent modifications, now requiring businesses to virtually pay for every post if they hope to achieve minimal reach within their community.

    A couple of weeks ago, in my popular post “5 social media marketing trends for 2014″ I actually wondered if Google+ was finally going to burst into the light next year. The jury’s still out on that one, but you do raise all the potential benefits here, so if more people start using it and engaging, who knows…


    • It will be interesting to say how all of this plays out Frederic. Many people have been slow to make the move over to G+, so it definitely hasn’t seen the meteoric rise that FB did. However, I’m still hopeful that more businesses and brands will take the leap in 2014!

  27. Very good post! and totally agree with you. The two social networks are totally different, in my classes I always say if you want to have new customers you must be on Google and G+. Nobody is going to find a company to make a purchase facebook, facebook I think it would be more useful to retain customers. but I see little work.

    Also one of the great advantages of Google is not only the social network on the other hand if we have a business page becomes corporate social network, a great advantage for our company internal communication. Also we must be clear about the different applications that are integrated with the social network, Google apps, helpouts, youtube, adwords, maps, android, etc..

    By 2014 I see tremendous growth as Google Plus social network business!

  28. Hi Rebekah
    I Love Google+. I’ve just started using it a week and i’m very positive about it. People are very friendly. You can’t dislike something. Only like or leave them alone and when you ask a question people are willing to help.
    If you take a look at the site. You’ll see I have only implemented G+ as a like button instead of all the like icons and placed a big heart next to it.
    Big believer of G+

  29. Wow, this has been an enlightening article for me. Like you, I’m in Facebook to interact with my friends and family. It’s also frustrating how Facebook limits the reach of my fanpage posts. I am not really active in G+, there was a webinar last week that talked about G+ also and how it is a good marketing strategy for your business, but I missed the webinar. You just encouraged me to look more into it and see how I could be more active in there.
    Cherrie Bautista recently posted..Rich Dad, Poor Dad’s Rat Race: An Eye-OpenerMy Profile

  30. Hi Rebekah
    I am long a “disliker” of facebook for many reasons. And my post a while ago titled “Facebook is Dead” seems to be correct. They have all this money and influence yet seem to be doing nothing constructive with it. Unlike Google, which has and continues to expand and experiment with many things from their stuff on the web to internet for the masses and self-driving cars. An innovator.
    Facebook buys some companies, changes their icon color, screws with their customers and then wonders why their shares tanked. Ok they came back a bit, but still, what is their long term strategy? Anyone;s guess.

    I do not spend enough time on G+ as I try to live by my personal rule that we have to tackle social media one at a time. So Twitter, Pinterest, then G+ for me, but it is on my agenda for sure.

    thanks for summarizing what is turning out to be “interesting times” indeed.
    Ashley recently posted..Enter Our Holiday Giveaway!My Profile

    • That’s a great rule Ashley and one I completely agree with. I’m a firm believer that you need to master one channel before moving on to another. Without truly understanding your purpose, message and voice, it will be difficult to take that knowledge and translate it to another social network.

      I gave you a little push by the way and shared one of your articles on G+ today. I’ll drag you over! :)

  31. I’m new to Google plus, but have been amazed at the caliber of people I’ve been able to interact with. I’ve asked for help and have immediately received well through out suggestions. Rather then just linking to articles people highlight why the article was interesting to them and the interaction is so much more detailed. I love the family and friend connections found on FB, but am quickly turning to Google plus as a more in-depth resource.
    Amy recently posted..How to get started with your 401K accountsMy Profile

    • There are amazing people on G+ willing to give of their time and knowledge. It really is remarkable the relationships you can build if you give it time. I’m thrilled to hear you’re enjoying it!

  32. Hi Rebekah,
    I agree with all your points, Google plus strongly influence a web page’s rank, we can clearly see the difference! Google also promoting their G+ campaign by providing authorship, author rank and all. . .
    thanks for sharing the insights!

  33. Hi Rebekah,

    I am totally in agreement with you and just to notch it up a bit, I would go ahead and say that, your own list is the best way to reach out to the people (your target market).

    Bloggers should focus on building their list as that is the only asset we have our total control on. It may be the time to pay some attention to that aspect (just like having a self-hosted blog VS using a free platform).

    Thank you for sharing these insights and yes, clearly G+ is the winner and a place to consider in consideration to all that Facebook has been doing lately.

    Have a great weekend!

    Kumar Gauraw recently posted..The 60-60-30 Time Management Technique For Optimal ProductivityMy Profile

  34. Hi Rebekah.

    I am huge Google+ Fan, and we add new strategies to get more Hotels onboard here for 2014. But no doubt Facebook is where most clients is requesting help with their strategies.

    I have not received a lot of concerns yet to the most recent Facebook changes. And I believe the negative buzz is taken a little out of proportions. Most of the decision makers I talk with just don’t lose to much sleep over Social Media Engagement they want sustainable results. And Social Advertising strategies allows us to put some of these needs into the mix.

    But I also believe G+ will be Social Network Powerhouse in 2014. I am sure will see new features that will help us with new exciting business growth. From a Hotel Perspective I hope G+ add more value to their Five Star Rating (though it already rocks).

    Thanks for sharing this great info.


    Are Morch
    Hotel Blogger
    Are Morch recently posted..New Hip Hotel and Social Media Trends for 2014My Profile

  35. It seems we are all writing about the Facebook versus Google Plus options this week. I think 2014 will be the do or die year for Google Plus. Either it will plateau or it will shoot up into the sky. Facebook seems intent on making sure it’s the latter, but what do we know?
    David Leonhardt recently posted..Facebook just gave Google an orgasm!My Profile

    • Yes, but your title is so much better than mine David! I love it!!

      The challenge will be pulling people away from FB. It’s like an old comfortable shoe and I don’t see people leaving it any time soon.

  36. Hi Rebekah,

    I love Google+ and have been using that platform since it started. When Google communities came out, I was right there at the very same week. I find so much going on there and made more friends than Facebook.

    It is quite the different strategy in the way. We + one another and can comment with conversations.

    Facebook on the other hand is where I hang out too. I have been paying $5 to boost my post each week. Just to test out what is happening. 2 months later…not a big increase.

    I’ll still hang out on Facebook, but put more energy on Google+ The communities there are great!

    Donna Merrill recently posted..Awesome Bloggers of 2013My Profile

    • I agree Donna, it’s fun and valuable, but a completely different community and strategy.

      I still enjoy both, but in a totally different way.

      Personally, I wouldn’t bother boosting posts. You’re better off creating an ad and paying to put that in front of a targeted audience. It’s very cost-effective with far more impact.

  37. I decided to increase my presence on Google + a couple of months ago. The latest changes to Facebook just got new more convinced. Facebook is slowly killing itself as a marketing platform for small businesses
    Linda Ursin recently posted..What being a heathen witch means to meMy Profile

  38. 12/13/2013 Gracias @RebekahRadice ~

    I love #Twitter and the power of hashtags. I also dig Google+ because it seems to be more free and open without the distractions of #Facebook, especially when I want to type something and FBook has another person or thing pop up and insert itself into my post.

    I am heavy into social media, but most of my local friends in real physical reality here in Sacramento use Facebook, esp. family and friends.

    I believe in what I term #Connected #Reality wherein all realities, virtual or actual, are connected in one way or another.

    Our species is endangered. I hope that our powers of communication via the Internet can help save us from ourselves or at least the dark shadows of ourselves.

    We need to get away from the obession on money and the addiction to profits. What should we market to advance ourselves as a species? Why not promote and market good and wholesome humane values?

    Life should be about more than the endless accumulation of more toys like spoiled children.

    Namaste! +Peter S. Lopez aka @Peta_de_Aztlan

    • Agreed 100% that life should and ought to be about so much more than what goes on online. Living a rich and full life is the key to happiness and overall success, both personally and professionally.

  39. There’s been a lot of buzz about the search implications you mention. I chimed in here: on that topic.

    This will only become more critical. Otherwise, the debate to me is always about audience and context. There’s a lot of talk about that elsewhere, too – Scoble, Vaynerchuk, Brogan, etc. Each social platform has its own strengths and culture/technique.

  40. I wrote and co-wrote two comprehensive books on social media marketing. The first book was all about Facebook. The second book included all the major social sites at that time. My editor for the second book would not let me include G+ because she felt at the time that it was not a viable social site. I pushed hard to include it, but the editor won out on the point. I said then, and I continue to say that G+ is the place to be for SO many reasons. Thanks for posting this important conversation.
    Phyllis recently posted..How to Become a Successful (Happy) Social Media ManagerMy Profile

  41. I totally agree, I love G+ and find the sharing & engagement that goes on there, especially in the Communities, is much better than Facebook. I like, that very much like Twitter, discussion between strangers is more acceptable.
    Jason recently posted..Social Media professionals: The online voices behind some of your favorite Louisville brandsMy Profile

  42. Rebekah it continues to amaze me how so many people in the social media industry still do not understand how powerful Google Plus can be for business. I say let them continue to waste their time on Facebook while we all continue to thrive!
    Bill Gassett recently posted..Comment on Top Marketing Tips From 20 Real Estate and Social Media Professionals by Rich CederbergMy Profile

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