I had the incredible fortune to spend two days in Chicago with an amazing group of women. These women were led by a fearless leader, a gal whose “can do “spirit is infectious. Karen Deis, the founder of Mortgage Girlfriends is a pioneer in the world of new media or social marketing. After sifting through my piles of notes, I was left with a few key takeaways. While none of them are earth shattering, they all bear repeating.
A few years ago I had the incredible honor to find myself featured within Karen Deis’ stellar book “Stilletos in a Loafer World.” Karen had spent months interviewing top mortgage women across the country who graciously shared their secrets to success, marketing tactics and the inspirational story that was the foundation of their career.
Utilizing storytelling within your business can be a powerful way to connect with your clients. Through the magic of a past experience you’re able to craft unique stories that provide your client with a new perspective on their current situation.
