Two Simple Twitter Tips to Virtually Dominate Your Niche

Two Simple Twitter Tips to Virtually Dominate Your Niche

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Two Simple Twitter Tips to Virtually Dominate Your Niche

With over two-hundred and thirty million active users worldwide (read the Twitter pre-IPO stats), Twitter remains one the most powerful social media networks for business professionals.

Not only is there opportunity to reach a whole new audience, but the chance to target your message to a group eager to consume your content.

With the massive potential Twitter offers, it is easy to miss a couple key ways to capitalize on this micro social network.

Below are a two quick and easy tips to help you virtually dominate your industry through the power of Twitter!

Two Twitter Tips to Virtually Dominate Your Niche

  1. Boost Business Buzz and Visibility

Twitter can boost buzz, visibility and ultimately the conversation surrounding your business in a variety of ways. For example, Twitter can:

  • Position your personal brand as an influencer and leader within your industry
  • Create a voice and tone for your personal brand
  • Assist in identifying consumers interested in your product or service
  • Allow you to stay ahead of the latest trends or changes within your industry
  • Give you an additional pillar to support your current marketing plan

However, none of this can or will happen without a few key elements.

One element is content. While sharing quality content is extremely important, it is only part of the equation when it comes to a successful Twitter strategy.

Building a viable community also requires consistent conversation. This allows your followers to get to know you and see that that there is a live human being behind your tweets. 

Conversation plus quality content is a potent combination. Together they build brand awareness and boost your online visibility. Tweet This!

How’s that?

As people begin to know, like and trust you, they will also start to retweet, share and interact with you. 

*TIP: Don’t Focus on the Number*

When you first start using Twitter, it is easy to become consumed with your follower count. Rather than worrying about followers that have no bearing on your business, focus instead on building a small, tight-knit community that is excited to share your content.

Use Twitter applications to locate people tweeting about your niche. Then get involved in the conversation.

Either start one or get involved in one. But first find the right people. These are the people who will either buy from you, hire you or are influencers within your industry. You need to know who they are and what they’re favorite topics are.

One of my favorite applications to find those people is Followerwonk. This easy to use tool allows you to find tweets based on an area of expertise, profession or any other keyword listed in a profile. 

Log in, click on “search Twitter bios,” enter your keyword and get started in seconds!

find twitter followers

  2. Build Relationships

Twitter creates trust through authenticity. If you genuinely care about your followers and look to build relationships, your payday will eventually come.

On the flip side, if you abuse your followers with spam and other worthless content, they will quickly become disillusioned and eventually lose interest. What makes Twitter particularly attractive to marketers?

  • Its 140 character “texting to the masses” format offers marketers the chance to put together quick, timely and highly targeted tweets
  • It moves at a rapid pace making it a perfect marketing vehicle to get in front of and stay in front of today’s busy consumer
  • ;”>It allows brands, small businesses and fans to communicate on a very “real” level, eliminating many of the walls that were put up by traditional media

*TIP: Talk About What You’re Passionate About*

Talk about topics that you are passionate about and share content that is important to you. Guaranteed, if it is interesting to you and you have connected with the right people, your followers will find your tweets fascinating as well.

A great way to get followers interacting with your tweets is to ask a question or offer your thoughts about the article you are tweeting. For example, let’s say you are re-tweeting an article on the “top things you can share on Twitter.”

Instead of simply passing the tweet along, ask a question like “what would you add to this list” or give your thoughts like “excellent resource!” Adding context to your tweets serves several purposes:

  • It humanizes what could be just any other Twitter channel and gives your followers a better understanding of who you are and what you find interesting
  • Your followers are far more likely to click on a link that you have supported verbally then a tweet you are just pushing along
  • It says to the author of that article that you took the time to read it and share it with your community

A simple way to consistently stay on top of what matters most to your customers is to mine Twitter conversations. Bottlenose is a free tool that illuminates trending topics, people and emotions that affect your business.

The live dashboard shares trends happening in and around your favorite topics, niche or location. View trending topics, comments or links shared across your community in real-time.


What’s your favorite way to use Twitter in your business? I’d love to hear your thoughts in the comments below!

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  1. Superb post and additionally simple to make sure you figure out description. Exactly how can Document keep performing obtaining authorization to make sure you publish element for the document into my approaching e-newsletter?

  2. The best way to get maximum results from Twitter is to use it. Don’t worry about making mistakes, if they do happen, learn from them and move on. Begin by following, retweeting, mentioning and sharing,
    Betty recently posted..Certified Nursing Assistant Job DescriptionMy Profile

  3. Rebekah thanks for all your great advice. There was a time a while ago that I used Twitter daily and then I stopped for quite a while. I am now getting back into using Twitter religiously. It is actually kind of fun now that I am pumping out content on my blog weekly.
    Bill Gassett recently posted..What Borrowers Can Expect When Getting A Home Mortgage In 2014My Profile

  4. I admit, Twitter is still a mystery to me, because I’ve never felt I had the time to dig in and begin interacting with people. But at least I’ve come THAT far in knowing how to succeed there. At first I was totally lost and overwhelmed with the sheer number of posts, and wondering how on earth anyone would ever see anything I ever posted.

    Your two points simplify it, and yet those really are the only two really key points if we want to succeed using Twitter. Great post!

    Willena Flewelling recently posted..Setting a New Goal!My Profile

  5. Hi Rebekah. Nicely said!. For myself, to get influencers talking about us on Twitter, I like to ask them questions related to their recent Tweets. I recently talked with the wonderful Warren Whitlock, creating a short conversation that as broadcasted to all of his followers.
    Adella recently posted..The Psychology Behind a Successful Facebook Ad Part 3: TextMy Profile

  6. Hi Rebekah and thank you for introducing me to these useful Twitter tools. I have found it hard to develop conversations on Twitter so I just tend to use auto posting tools to add what I think are links to good content.

    I will take your advice on board and spend more time on there. I made a start by replying to one of your own tweets :-)
    Sue Bride recently posted..Google Helpouts Help Out MarketersMy Profile

  7. Hi Rebekah,
    Thanks for the Twitter wisdom. Of course I am no newbie, but I like how you add some context to your tweets. That certainly does at a vibrant element to your twitter account. And I have seen you do it with my tweets, so know what impact it has.
    Getting off my bum and going out and doing it is another thing, but now you have me motivated to be a better tweeter!
    Thanks for the tool tips too. I know Followerwonk, but had only used it in the context of best times to tweet. As it is owned by Moz (right?) not surprising it is so feature rich and useful :>
    have a great thursday
    Ashley recently posted..UnMarketing by Scott Stratten: Marketing Book ReviewMy Profile

    • You’re too funny Ashley! We all need a little kick in the pants every once in a while, right? :)

      Yes, it is owned by Moz. I was amazed at how many features it actually has. I initially only used it for the reason you did, but suspect you will find what I did once you dive in. It has a lot more useful tools than just that! Have fun!

  8. Excellent advice Rebekah – although I can’t help but take some issue with the “simple” part. It takes time and experience to understand such things as who your speaking to, what quality content exactly is and the right way to build relationships. It’s like when someone says “The secret to massive success blogging is really great content!” Few people set out to publish really crummy content so in reality that advice is worthless and just a tad insulting. Thanks for the great tips and inspiration!
    marquita herald recently posted..Empowering Questions to Focus on Who You Want to BeMy Profile

    • You are right Marquita. What’s easy for one, isn’t easy for everyone. It takes a lot of time and hard work to truly see results. And I couldn’t agree more on your blogging thoughts. We’re all trying to put our best foot forward. To me it’s all about baby steps. Do what you can with the time you have. It all makes a difference.

  9. Hi Rebekah!

    What a smart way to get Twitter to work for you! I do have Bottlenose but did not have Followerwonk, until I just clicked your link and signed in. Thanks!
    I am not on Twitter enough and know I need to be. I did it like crazy for a while on Triberr, but got overwhelmed. I think I’ll return to that at a later date.
    I do not look at those numbers! I try to scale it down and have those in my niche to follow. I do have a lot of work ahead of me getting all this in order, but I think if I devoted a day to that, I will have it all worked out.
    Thanks again for your great tips!
    Donna Merrill recently posted..Get Rich Quick Is A LieMy Profile

    • You’re smart to scale down Donna and not try to do it all. It’s so much better to make the most of one network than to spread out your efforts and feel totally overwhelmed.

      Whatever you are doing is working and then some so keep it up! :)

  10. Great article Rebekah! Even though I have come to know you through Google Plus, I love how you interact on Twitter. You have a great style and come across as authentic and that is because you are.!
    Randy Hilarski recently posted..Finding the Online Sales Funnel Holy GrailMy Profile

    • That’s an enormous compliment Randy. Thank you for making it all feel worthwhile! It can be a lot of work to keep up with each social network, but you definitely confirm how important it is to create your own voice on each one.

  11. Rebekah: love to see you on Google + and I really enjoy your helpful posts!
    I find this information extremely helpful and I am going to share now! Ty and Best wishes-
    Dr Tammy Cashion
    Dr Tammy Cashion recently posted..Swaprava SharmaMy Profile

  12. Excellent article thanks have shared

  13. Hi Rebekah,

    I once had a twitter account and used it for general purpose, however, I discover that on using it for my blog ( it wasn’t bringing about appropriate conversion).

    With this development, I had to create a twitter page for my new blog and over time, I see that I now have a consistent and niche focused followers who are passionate about my tweets and developments.

    Just as you have advised, one should not be disturbed by numbers, having an engaging audience should be the primary purpose.
    Dare recently posted..Robots.txt file is a cause of Google PenaltyMy Profile

    • You’re absolutely right Dare and it’s great to hear your success story. Sometimes it takes analyzing what we’re doing and adjusting our strategy to find the right niche or group of people looking for our content.

  14. Hey Rebekah,

    Oh man…this is insane! Great write and excellent tips! Appreciate this and keep it up. I am going to follow your tip #2 since I am already focusing on #1.

    Thanks and have a blessed week ahead!
    Reginald recently posted..Complete Migration Guide To WP Engine Managed WordPress HostingMy Profile

  15. Thanks for the share. Really handy and applicable

  16. Rebekah,
    Nice article. I need to interact more on Twitter as I do on G+. We have lots of Followers and a fair number of RT. However, I think conversations would help more. I have found it more difficult to converse on Twitter because of the small amt of letters allowed. Again thanks.

    • It doesn’t have to be a long, drawn-out conversation on Twitter to make a difference. Just think of questions or feedback that’s thoughtful and/or helpful. It will be beneficial over time!

  17. Thank you for the wonderful advise on ways to use Twitter. Sometimes the use of hashtags are not enough. For your tweet to get read it must be appealing to someone first and give them something of value.
    Allen Deaver recently posted..Amberwood Home for Sale – 184 Pecanwood NorthMy Profile

    • Hashtags are certainly a huge help, but the language and voice used are equally as important. You’ve got to give people a reason to connect with your content and click that retweet button.

  18. I love it when I read a blog post and it gives me something I can take immediate action on. Your tip to humanize your tweets is a no brainer for taking immediate action. Not sure why I wasn’t doing this more. It took reading this article to connect these dots in my mind. I will now do this on an ongoing basis starting now. Thanks!
    Christopher Mance II recently posted..6 Ingredients for the Perfect Holiday PromotionMy Profile

    • Isn’t that the best Chris? I love to hear that it’s something you can easily implement!

      Sometimes it just takes a little kick in the pants to put something in motion that we know we should be doing! :)


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