7 Creative Ways To Use Pinterest To Cross-Promote Your Business

7 Creative Ways To Use Pinterest To Cross-Promote Your Business

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7 Creative Ways To Use Pinterest To Cross-Promote Your Business

7 Creative Ways to Use Pinterest to Cross-Promote Your BusinessFor many business owners, social media has become an integral part of their marketing efforts.

Facebook, Twitter and  Google+ have taken on prominent roles within a robust and ever-growing marketing strategy.

Pinterest, however, is still finding its way into the hearts and business plans of countless others struggling to understand the true value.

A unique, image-based networking platform, Pinterest is a tool designed with the creative marketer in mind.

Below are 7 ways to use Pinterest to cross-promote your business and support your additional online and social media marketing efforts.

  1. Custom Product

pinterest coffee boardCreate a custom board that showcases a specific product. Pin various images, including a description that tells the story behind the product.

You will pin images from your blog, website, Facebook, Google+ page or even landing or marketing page. Each pin will then create a link back to the original content, cross-promoting that particular channel.

Lets say you sell coffee makers. We’re going to use this example due to my love of coffee and almost compulsive need to find the “perfect” machine. So, humor me.

You have done your homework and you know exactly whom your target market is and what they’re looking for. You are now going to share that knowledge through Pinterest boards.

What are the unique features or accessories that make your product special? (e.g. pause and serve, integrated pods, built-in grinder or permanent filter)

Pin those images and make sure your board name identifies exactly what you are trying to convey. It might look something like this, “How to Make the Perfect Cup of Coffee.” Do you think a few people are searching based on that exact question? I would say yes!

  2. Featured Pinners

This idea draws upon your followers as well as past and potential clients for content. If you suspect you already have a loyal following who would love to help spread the word about your product or service or you know that you have fans actively pinning content from your website, ask if they would like to pin to a group board.

A group board allows you to add members who can then begin pinning content directly to your board.

There are several benefits behind this strategy:

  • You have a small “marketing team” pinning on your behalf
  • Every time they or anyone pins to the shared board, followers of that pinner will see that content thereby extending your reach
  • This content is created and customized for your audience

pinterest group boards

  3. Contest or Sweepstakes

Contests or sweepstakes always present a great cross-promotion opportunity on Pinterest. Since Pinterest is a visual platform, pinning the creative produced for your giveaway along with a call to action allows you to promote your sweeps while boosting visibility of your various other social or online properties.

Whether you are running a contest on Facebook or a sweepstakes on your website, use Pinterest to drive traffic to that site. How? Besides pinning your contest graphic, consider pinning:

  • Contest guidelines
  • Little known facts about your giveaway
  • Answers to FAQ about your prize (what does it do, who does it help and how will it make the consumers life better)
  • A timeline of events if you have multiple giveaways during your sweepstakes

pinterest contest

  4. Market Research

Do you frequently analyze market data and provide valuable insight to consumers? Turn that data into eye-catching images, Infographics and data-driven creatives.

market research

  5. Videos

Are you creating how-to, educational or informational videos that are housed elsewhere on the web? Well, get pinning!

Showcase your videos by creating specialty Pinterest boards designed to provide an easy way to categorize and sort your videos so clients can easily locate what they are looking for.

Have a pet grooming company that offers simple how-to videos that pet owners can use at home? Break those down into unique boards that are SEO optimized for optimal exposure. What does this mean? Take your time making your title as true to the “what” behind your videos. That is, what will the consumer find, get out of and benefit from your videos.

Again, as a pet grooming company, you might have boards called:

  • Pet Training Videos
  • Pet Potty Training Videos
  • Pet Leash Training Videos

You catch my drift. Make it as easy as possible for anyone searching and stumbling upon your Pinterest page to know exactly what type of content you offer.

pet grooming

  6. Coupons

Do you offer daily coupons promoting a special service or feature within your business? Pin it!

Create a board that includes past and present coupons. Why? It allows new followers to see what type of coupons you have offered in the past and gives them a clear sense of whether or not they want to keep up with future offers.

It also allows you to pin new coupons and share that link on Twitter, Facebook and Google+ to drive traffic back to Pinterest. The goal is to create a board that becomes your “coupon hub.”

use pinterest to cross-promote your business coupons

  7. Local Content

If you are a local company frequently writing content designed for your city, neighborhood or community, give it a boost by pinning it to Pinterest.

Create a local board that shares training or workshops taking place in your office, presentations or events you will be holding in and around the city, events you are hosting or supporting within the community, local hotspots or favorite sights to see.

nyc pinterest

Excellent content is all around you. Giving it a second life on Pinterest creates fresh momentum by providing an “evergreen” hub to house it in.

How do you use Pinterest to creatively cross-promote your business?

Article written by Rebekah Radice and posted with permission by Steamfeed.

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  2. I am reading all kinds of valuable articles today. I’ve been thinking about pinterest and how I need to get on the ball and reorganize my boards and start doing cross promoting. Thanks for the tips. I am now inspired to tackle this!
    Tandy Elisala` recently posted..Drop the rules intermission: 3 Ways To Attract AbundanceMy Profile

  3. Hi Rebekah, Great examples of effective ways to use Pinterest to cross-promote your business. Pinterest drives a huge amount of traffic to my blog, though I enjoy the site and visit it often just for fun.

    Now when I choose or create images for my blog posts I keep Pinterest in mind. I think about how the image will appear on Pinterest and whether people will be compelled to click through to the article based upon the pin.

    I’m a member of a bunch of group Pinterest boards, though I wouldn’t want to monitor one on my own. I’ve seen a bunch of group boards with spam pins. All it takes is one rogue member and suddenly the board is a disaster. I was a member of a great group board on swimming pools that was closed after someone posts spammy weight loss pins on it.

    But when you join a group board you get access to a very broad audience for your pins. I just pinned this article to a group board on Pinterest tips.

    Thanks for sharing your insights with us, Rebekah!
    Carolyn recently posted..18 Inspirational Ideas for Secret Pinterest BoardsMy Profile

  4. This was very helpful! I actually went to pinterest and pinned my current giveaway on my facebook fanpage. Thanks so much. Blessings, Amy
    Amy Hagerup recently posted..What is Taking Up Too Much Real Estate in Your Brain? 5 Tips to Help You Declutter Your BrainMy Profile

  5. Pinterest is a great support when it comes to promoting your business. Another supportive method is banner creation and publishing which can easily grab attention of your customers.

  6. Pinterest was one of the mediums that people believed wouldn’t work for content rich blogs.

    But lately I have been seeing that many of our blogs are driving a good amount of traffic via Pinterest.

    The hover feature introduced by Pinterest has been easy to implement and a lot of people from the marketing arena are searching for good images via Pinterest.

    So if you can use good, catchy images it is possible to drive a lot of traffic via them to your blog…
    Collin Davis recently posted..How Much Should You Bid On Your Facebook Ad?My Profile

  7. Pinterest changed their terms last year stating that pin to win contests are not allowed. Did this change again?
    Tabitha Philen recently posted..Smart Ways to Use an Editorial CalendarMy Profile

  8. Hi Rebekah,
    Did you update your blog? It looks awesome! Very attractive, love the boldness of it. You ideas are great! I haven’t used Pinterest much. I was hopping all over social media platforms and it got to be too much. I can see the value in it though. I really like your ideas – they bring more value to just posting an image ..
    Lesly Federici recently posted..Learn This And Change Your WorldMy Profile

  9. Great list of different ways to utilize Pinterest. It seems Pinterest is becoming a greater place to drive traffic and build new relationships with other. I have seen the coupon promotion become more popular recently in addition to seeing more videos. Thanks for the great ideas!
    Kyle Nelson recently posted..The 4 Crucial Components of an EmailMy Profile

  10. Pinterest is a great resources especially for niche topics where you can create visual appeal. Using it has made me more conscious of what blog images I use from the point of view of what might be shared.

    I run a Christmas site and Pinterest was my main sharing tool because of the large range of images I could post on the blog as well as re-pin.
    Sue Bride recently posted..How To Protect Your Blog From CopyingMy Profile

  11. Hi Rebekah,

    I’m not using Pinterest yet to cross promote my business; however, you have given us some great direction on how to do so here. I do put my blog posts there and I suppose that the least I can do is categorize them there. Creating how-to videos is also a task that I can easily implement.

    Thanks a bunch!
    Rachel Lavern recently posted..Help! I Need a Housekeeping ScheduleMy Profile

  12. Rebekah, Perfect timing for this post I just read a report on a survey which said businesses now value a “pin” over a “like”. Really informative coverage you have given here! I will be looking into to this more as I currently pin all my posts and do get traffic from there, but I’m sure using some of these tips will help me increase that :)

  13. I like this list of ideas, Rebekah. They look quite doable! When I first heard of Pinterest, I couldn’t imagine what possible use it would have, or why people were raving about it. More and more I see the potential for profit, while at the same time giving followers a glimpse into what I like on a more personal level. I love browsing through others’ boards.

    Willena Flewelling recently posted..What Keeps You Going?My Profile

  14. Wow Rebekah! Once again another masterpiece! Thank you for such an awesome write up with tips on how Pinterest can be used by creative people in a creative way.

    To be honest, I have really not focused on Pinterest much. I have kept myself engaged with Twitter/Facebook and Google+ world so far although I plan to expand my reach into Pinterest a bit more this year and your post gives another push to my vision. Thank you for a timely post.

    Kumar Gauraw recently posted..5 Things I Learnt About Making A Great First ImpressionMy Profile

  15. Great tips Rebekah. I love Pinterest and have been on board almost since the beginning. I use most of your tips, but I must admit I have not had a good experience with group boards because the few I’ve joined ended up becoming an unruly mess. I like the way you’ve presented it in a more controlled fashion so I may give this strategy another try. Thanks for the inspiration!
    Marquita Herald recently posted..How Your Attitude Colors Your View Of The WorldMy Profile

  16. Hi Rebekah,

    Great article. I started on Pinterest like a lot of people not really knowing the best way to set up my boards. I have learned so much from people like you and others working with Pinterest.

    I will be going in and rearranging my boards and making them easier to find. Thanks for the ideas.

    Have a great day. Monna
    Monna Ellithorpe recently posted..Are You Cheating Yourself Out Of Readers?My Profile

  17. Hi Rebekah,

    I’ve been away from Pinterest for so long that I didn’t realize these powerful changes that have manifested on this platform.

    Gee….It makes me want to jump back in! But I know my limitations, and need to finish my product at this time. Have to keep my blinders on. But I must thank you for this post!

    I do have lots of newbies asking me questions and although I’m not on this platform, now I have better knowledge to pass on to them.

    Many thanks!

    Donna Merrill recently posted..What’s Your Blogging Strategy?My Profile

  18. Pinterest is a great platform for syndicating your material, for sure.

    I know it’s really good for contests and coupons, like you described.

    I never thought, though, of using it in conjunction with video trainings. I think that’s a great idea, especially if you target them tightly as you show us how to do here.

    I’d really like to explore some of these marketing uses for Pinterest. Thanks for the good ideas.
    David Merrill 101 recently posted..Content CurationMy Profile

  19. Well, darling, you are not a PIN-QUEEN for no reason. Thanks for these wonderfully innovative PINNING strategies to position a brand front and center!

    Now, can I create a PIN board for a Facebook contest that I am running for a client? :-) It is a bi-monthly contest with simple giveaways. We also want to run bigger contests with more expensive prizes!

    Thanks dear

    • Great idea and use of Pinterest boards Kit! You just have to think creatively when it comes to Pinterest. There are so many unique ways you can market your business and your clients. The sky is the limit!

  20. Some great ideas there, Rebekah. I have used Pinterest for a while, but had never even considered the possibilities you mention.

    I shall look at Pinterest through new eyes now!


    Alan Jenkin recently posted..Who Is Ready For A Challenge? 40 Days Can Change Your Life.My Profile

  21. Horrible Post Rebekah! ;>
    Got a couple of new ideas off this post, and a reminder of a few others. I was actually just writing about almost the same topic on Monday. Great minds…
    And coffee! Is that the machine you are using? You have to get yourself a Nespresso machine! My lattes rock! It was the greatest gift I ever got. Ever. (did I say ever)
    have a good one
    Ashley recently posted..17 Pinterest Tips for Social Media SuccessMy Profile

    • Hee hee Ashley! Just read your Pinterest post and the wealth of info you shared. Awesome stuff!

      I have a Keurig, but actually use my Gaggia daily and LOVE it! Yes, I’m a coffee addict and no, I don’t have any desire to rectify that. :)

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