25 Smart Ways to Promote Your Latest Blog Post

25 Smart Ways to Promote Your Latest Blog Post

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25 Smart Ways to Promote Your Latest Blog Post

promote your blog post

Writing your latest blog post and hitting publish is just the beginning when it comes to growing your subscription base. 

If you truly want to gain the attention of your target audience (and Google), then you will need to spend time promoting your content in multiple locations.

While there are many different ways to go about promoting your blog, I am going to focus on what I have found to be the most effective.

Over the years I have compiled a detailed list of where, how and when to promote your latest blog post.

Below are 25 to get you on your way to increased SEO, traffic, comments, shares and subscribers!

Social Media Promotion 

Before you continue on, there is one important thing you must remember: Each social media platform is unique.

Do not underestimate how vital it is to allot time to writing a post or creating an image specifically designed for each particular community. It could make the difference between comments and crickets.

1. Twitter

Post your article to Twitter and then schedule several additional tweets to go out over the course of the week.

To make the most of this strategy, put a new spin on these tweets by changing up your original article title. This allows you to A/B test which verbiage performs and which falls flat.

2. Google+

Not only is Google+ an excellent place to post your original content for increased SEO, it is also an important network to build relationships with those eager to +1 and share your content.

The possibility of “going viral” is very real when Google+ is used properly.

3. Pinterest

pinterest marketing business tipsTake advantage of this unique magazine-style visual powerhouse to share your content with an image optimized for maximum pinning.

There are many ways to create that perfect Pinterest image. However, according to Curalate, images that:

  • Do not include a human face get more pins
  • Are shot against a plain white background receive more pins 
  • Have red in them get more shares
  • Are shot portrait style receive more pins

Take the time to create an image that clearly expresses the value behind your article as opposed to simply pinning your featured image. 

4. Facebook

Make it a habit of posting your article to Facebook with a your newly created graphic and a quick and simple status update relevant to your blog on your Facebook page.

Don’t forget to provide a link to discussed articles. At the same time, place eye-catching advertisements on Facebook to further promote your new articles.

5. LinkedIn

You can share your latest article to your LinkedIn profile, plus any group you manage or belong to that allows you to share your own content.

Many groups on LinkedIn, Facebook and Google_ frown on “link dropping” so make sure to read the group rules before making that mistake. After social media, consider the following methods as well.

7. YouTube 

Consider turning your post into a video. Did you offer tips or a how-to?

Take one tip and share it in a quick 15-30 second video. Then direct viewers to your site for further information on the subject.

8. Instagram

You can use Instagram in a variety ways to promote your latest blog post. Post an image with a caption, share a tip, ask a question or simply point them to your blog.

Jenn Herman, a social media strategist in San Diego, CA does a terrific job notifying her Instagram followers of each new blog post.

blog post promotion

Blogger Communities

There is nothing worse than writing a post only to find that you and a handful of close friends are the only ones who have read it. You put blood, sweat and tears into each post; wouldn’t you like it to reach a larger audience?

Blogger communities are a way to connect with individuals actively writing about your niche or topic. You are able to engage, build alliances and assist each other in spreading one another’s content. Four communities that I am a member of and would highly recommend are:

9. Triberr

Triberr is an amazing resource and community designed to amplify your message by getting it in front of a much larger audience. Add your blog, find a tribe and begin to share your posts with those longing to find your content.

10. Social Buzz Club

I have been a member of Social Buzz Club for over two years and love this community. Similar to Triberr, you add your latest post, choose your category or niche and then share it with those eager to pass along your content with their fans and followers.

11. Biz Blogging Buzz

Founded by Kimberly Castleberry, Biz Blogging Buzz or B3 is a community designed to “connect, mastermind, make friends, learn from others, help others, provide value, showcase your talents, get your message out and have your voice heard, gain traffic to your website, monetize your passion and ultimately BE YOURSELF in business.”

12. Viral Content Buzz

Founded by Ann Smarty, owner of MyBlogGuest.com, Viral Content Buzz works off of a points system. You share other bloggers content, earn points and then add your content to be shared.

Whether the community you join is a group of like-minded professionals or an established platform such as Triberr, joining forces with bloggers talking in and around your topic or niche is a great way to establish rapport, boost credibility and increase your reach.

Bookmark (manual)

Bookmarking sites can open your content up to millions of potential viewers actively searching for content within your niche or speciality. Make this a must-do each and every time you publish a new post!

My top five:

13. Digg

Digg is a news aggregator and social news website that categorizes content and makes curation based on topic very simple.

14. Reddit

Reddit is a unique social bookmarking and social news website with a very unique community. Search by “sub-Reddit’s” that act as categories.

15. StumbleUpon

StumblUpon is a bookmarking and discovery engine that allows users to “stumble” through related content. Add your latest blog post to your StumbleUpon account, categorize it based on topic and let others stumble to it based on interest.

16. Scoop.it

Sccop.it is a bookmarking and curation website where you can create magazines based on topic or niche. Add content from across the web to your Scoop.it account and let others begin to find you based on similar interests.

17. Delicious

Delicious is one of the first social bookmarking tools I used and continue to use to this day. It’s an easy way to bookmark, categorize and share your content.

Bookmark (automated)

If you are opposed to posting individually to each site or simply don’t have the time, there are tools to help you automate the process. Each will auto-submit your latest post to the top social bookmarking sites. 

18. Onlywire

Onlywire is a huge timesaver when it comes to automating your bookmarking submissions.  It is a tool that allows you to quickly and securely submit content to the top social media Networks like Facebook, Twitter and Google+.

19. SocialMarker

SocialMarker works on a smaller scale than Onlywire allowing you to submit links to more than two dozen social bookmarking sites all from one convenient location.

20. SocialADR

SocialAdr is a free tool that where you can submit to multiple bookmarking sites to quickly promote your sites and boost your rankings. 

Bookmark (wordpress plugins)

Also make sure your blog offers the ability to bookmark your posts. There are many plugins that include the popular bookmarking sites I listed above that will add social sharing buttons to each of your posts.

21. Sociable 

22. Shareaholic (sexy bookmarks)

23. Nextscripts

Guest Post

24. Guest posts

They are an excellent way to leverage the audience already associated with a larger blog. It will allow you to share content within your niche with a whole new group of people. Plus, you can typically include 1-2 links back to relevant articles on your website.

Do your research and determine which sites within your niche accept guest posts. Then put together an introduction letter. Not sure how? Here’s a great resource from Peg Fitzpatrick to get you started!

Commenting 

25. Comment on other blogs

This is a strategy often overlooked. Commenting on blogs that fall within your niche is an excellent way to create strategic relationships and connect with influencers within your niche.

Research the top 25 blogs within your niche and begin to comment on their latest posts. This will build rapport and raise awareness around you and your personal brand.

Need more inspiration? Try these awesome articles:

7 Blog Marketing Ideas that Increase Traffic and Conversions

30 Ways to Promote Your Blog Posts

Blog Promotion: How Your Blog Can Kick Ass on Google

How Google+ and Pinterest Go Together Like Peanut Butter and Jelly

10 Point Check List For Blog Promotion

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Comments

  1. Great Post….It is very informative and will be of much help to me. I believe you have exhausted all information on promoting your blog posts and this is great. Looking forward to following your advice to increase traffic to my site. Thanks again.
    Shailesh recently posted..Top 10 Software Companies in BangaloreMy Profile

  2. This is really an great way to promote our blogs posts and your post is very helpful and informative. i got some amazing ideas from it, keep it up this good job.
    AAmir Awan recently posted..Top 10 Best SEO Tips For Blogger BlogsMy Profile

  3. Wonderful post Radice! My personal favorite is viral content buzz. I see that you haven’t included just-retweet in your post. What do you think about it?
    Abhishek Raj recently posted..How To Get From Where You Are To Where You Want To Be?My Profile

  4. Wonderful article exhaustive list to promote blog posts. My blog promotion would never be the same.
    Bhava Swaroop recently posted..What to do in case of theft or misplacement of property documentsMy Profile

  5. This is a very comprehensive list Rebekah, thanks. There are many ideas listed here that I need to implement.

    Another site that I use fro promotion is BizSugar which is a content sharing site that links out to your blog. Like many of the others, it has a voting system as well.
    Glenys recently posted..Learning Dynamic Website Design – PHP, MySQL and JavaScriptMy Profile

  6. Time I checked out a couple more of my options. Trying so so hard to get the word out about my new and I hope important blog but feeling like people are only interested in promoting themselves. It is a little disheartening. I shall plow on though, only on-wards and upwards! Thank you for the great advice, I shall try some of the tips mentioned x
    Victoria marie recently posted..Find your meaning…My Profile

  7. Rebekah,

    Nice list. If you don’t have a team at your disposal, I’ve found focusing on a few social channels that are most aligned with your brand objective work very well. Also, you missed one of the best ways to get more traffic; build relationships with inluencers in your market and have them share your posts. Leveraging their efforts will take you far beyond what your own can deliver, and can result in many rewarding relationships to boot.

    Steve Faber
    Steve Faber recently posted..A Company Checklist for 2014My Profile

  8. very interesting read. I would like to know what you think about the way I use my blogger blog in posting.
    A)I write the article on G+
    B) I embed the post into my blogger blog at http://www.codognetreviso.com
    C) I share the post with scoop.it in my WP blog, linkedin,twitter and FB

    You think it is a good strategy?

  9. Hello Rebekah, you over did it again here with this blog post!!! all i can say here is “thanks a lot” for this 25 most useful tips on how to promote blog posts! i love it.
    Isaiah Joseph recently posted..Adsense Alternatives: MadadsMedia.com ReviewMy Profile

  10. Rebekah thanks for the tip on social buzz club! I just joined and added you as a friend. I tweeted a couple of your articles as well. You rock!
    Bill Gassett recently posted..What Borrowers Can Expect When Getting A Home Mortgage In 2014My Profile

  11. Whew – what an extensive list. Thanks Rebekah – promotion is so important and it’s easy to get stuck in a rut using the same channels week after week – you’ve given me some good ideas for mixing things up
    Marty Diamond recently posted..Let’s Talk About FormsMy Profile

  12. Rebekah,

    Great post – seriously comprehensive. I’m not convinced social bookmarking is a great use of my time and energy though – at least not for blog awareness. I think it’s useful for link-building for sure though. What do you think?

  13. Rebekah, you ROCK. What a great list. Thanks for featuring Social Buzz Club. We love buzzing your wonderful content.

  14. Hi Rebekah,
    what an awesome overview of these great resources.
    There are quite a few I haven’t heard about before and I have bookmarked this to come back to check them out further.
    I love the way you have provided the links and the extra links for related post.

    Thank you for sharing your knowledge!
    Cheers,
    Yorinda
    Yorinda recently posted..Ketones Coconut Oil Superfuel for the BrainMy Profile

  15. Thank you for sharing 25 effective ways blog promotion!
    Julia Buch recently posted..PC Game Need For Speed Underground 2 Download FullMy Profile

  16. Great article. Very useful information. Thanks so much for writing it!
    Josh recently posted..10 Social Media SEO Tricks Every Political Campaign Should Know AboutMy Profile

  17. Hi Rebekah,
    Great list of resources. Some I have not heard of so I will check them out, thanks! I appreciate it …
    Lesly Federici recently posted..Wow! Bing ImagesMy Profile

  18. Hi Rebekah,

    Wow, that’s quite a list! I’m currently using quite a few of them but I definitely need to look into the bookmarks. I could do with something that helps me save time, as I don’t currently seem to have a lot of it to spare! The reality of this business I think!

    Thanks so much for this helpful article :)

    Laura
    Laura Raisanen recently posted..My Product Creation Progress Report – Phase 1My Profile

  19. I am only catching up with hardly 1 or 2 mediums discussed here. Thanks Rebekah for the list! Will work on them if not get to all but to most of them.

  20. This is a great list! I’ve used many of these, but you’ve mentioned a number of new ones I look forward to trying. Thank you for taking the time to put this list together and explaining the value of each.
    Willena Flewelling recently posted..The Ebb and Flow of LifeMy Profile

  21. Great tips! I see several new ones I can try including adding red into my Pinterest titles! Seems so simple but I don’t think I ever would have thought of that!
    Michelle recently posted..Share some Blog Love with our Ladies Only Blog Share PLUS ONE Event! {Link Party}My Profile

  22. Hi Rebekah,

    Definitely some great tips, I am always looking for more ways to get more traffic and promote my blog posts. You are so right about publishing blog posts is easy, but it doesn’t stop there.

    I have been utilizing blog commenting for the past 30 days along with forum marketing and am impressed with the results. I also bookmark my posts.

    I know that I need to branch out and use other methods as well. I just don’t seem to have a lot of extra time.

    I am thinking about joining a blogging community eventually, I just have to fit it into my schedule. Right now I will stick with what I am doing, seems to be working pretty good.

    Thanks for sharing these tips, I know that they will definitely help people who want to learn how to promote their blogs.
    Susan Velez recently posted..Flippin Websites Product Creation Update Progress ReportMy Profile

    • I would say you are doing an excellent job testing and determining what is working best for you. I don’t believe every one of these will be successful for every person. What most don’t do is pick what’s working and stick with it.

  23. Thanks for putting in the time and effort to compile such a comprehensive list of promotional tools, Rebekah.

    I think the best thing to do is to find one or two, maybe three… that you find most to your liking and work with them. You can always add some of the others later on. But first, get really good (and consistent!) at just a couple.

    If you really develop a system, and work that system diligently every single day… the results can be astounding… even if you just employ one of these methods.
    David Merrill 101 recently posted..Relationship Marketing | Wells Fargo ReviewMy Profile

  24. Hi Rebekah, Such a valuable list! I agree with those sites, though I only am using about half of them StumbleUpon and Pinterest give me quite a bit of traffic.

    I keep meaning to check out Reddit. I have a reader who swears by Tumblr but I’m not very active over there so don’t get much traffic from it.

    Triberr is certainly a favorite of mine (I arrived here from seeing this post in my Triberr feed). Every blogger should be on Triberr, IMHO! :-)
    Carolyn recently posted..Fix Your Flooded Facebook Feed (Without Unfriending Anyone)My Profile

    • Reddit seems to be hit or miss for people. It was a significant resource for me for a while, but seems to have died off.

      I love hearing that about Triberr and completely agree in its huge benefits!

  25. Hi Rebekah!

    I do most of what is on your list. I find the most powerful way for me is by commenting on other blogs in my niche. It is good practice to go to the top bloggers in your niche and comment on them. I do one a day and it has brought some great followers to my blog.
    Second to that is when I guest post. Got a lot of traffic from that one too!
    Thanks for compiling a list to get our message out there!
    -Donna

  26. That’s a great list. Damn, I thought I was doing awesome until I read it. I’m only promoting to about half of them right now. Thanks :-)
    Cole Wiebe recently posted..Blog Comments: Give to ReceiveMy Profile

  27. Hi Rebekah,

    Thanks for this article. I didn’t know regarding more than 3/4 of these sites. I don’t know what bookmarking and bookmarking sites. I have now added it to the many list of things to do :) so that I don’t go in blind. Really interested in this and the bookmarking sites. If you have more info on ‘what it is exactly.’ I’d appreciate it.

    Thanks. I found this very useful as I’d love to increase my traffic. I’ve used Google, Facebook, Twitter, Triberr, Stumpleupon and Digg. Other than that, I see I nee to catch up. :)

    Barbara
    Barbara Charles recently posted..Why Do People Spam?My Profile

  28. Rebekah,

    This is the most valued post I have read today! I have been doing this interaction for me to only share my passion of serving others and giving real usable content.

    I share my articles once on each location yet there are some that I have not even given through to. With my massive reading of blogs from various areas within our industry saves me time with joining most locations.

    Finding that with just a few memberships and giving quality usable weekly articles works for many years for me and my businesses. My company has a huge weekly support service request mainly being active with my articles and “Sharing the Love” as we call comments with real stuff for people to grow personally and with their business.

    Keeping ad free and no self-promotion shows the transparency I dedicate my live in serving others without a cost. That makes a heck of growth daily with visitors.

    The point with me is never visitors it is worthy comments to approve. My weekly visits are well over 10k a week yet only a few meet the no self-promotion line. Hey, that is why we have commentluv to promote our sites, right?

    Thanks for giving me more locations to complete my due diligence on the types of people who join. That makes a heck of difference in the style of my writing to be shared. Just as you made clear.

    You are amazing and I love it!
    William Earl Amis, Jr. III recently posted..Instant Gratification Fueled by GreedMy Profile

    • I completely agree with the transparence William and you do a great job of that on your blog. Thank you so much for your kind words and for stopping by!

    • This article is timeless and will be one I continue to review. I love that you made all these fine suggestions for us to benefit from.

      I had to return to review the list again on sharing my latest article. I wanted to make sure that my daily activities would be in harmony with most of your suggestions.

      You made it clear that our new articles may not be worthy to place on every location for sharing. Yet, the core message is what can be used in producing say a new article yet having the core message remain. I believe you stated this and it has helped many of my readers.

      You are well respected globally and I for one am grateful for your interaction. You are a huge benefit to B3 and my life.
      William Earl Amis, Jr. III recently posted..Order In ChaosMy Profile

  29. Hi Mrs.Radice,

    I am a new member of B3 community and I am trying to meet and know all the members of the community. This is how I found your site.

    This is an internet marketing and social media site. Great!
    The resource list is even greater. Promoting your blog posts, increasing exposure for your content is the dream of every beginner.

    I have one question for you.
    In the increasing exposure process you try to post your last article to as many places possible. However, being in too many places at once is not a good idea in terms of SEO. My question is

    “How many links a day for the same posts is safe to put?”

    Example: Are 25 links a day for the same post OK or too many?

    Have a wonderful day
    Silviu recently posted..What is your Favorite Online Community?My Profile

    • Hi Silviu! It’s so great to meet you. As far as daily links, I post to a few places per day. I try to spread out my promotion so my post stays alive all week long. I hope that helps!

  30. Hey Rebekah,This is quite a list you came up with, I did go ahead and copy the whole thing because of all the value you gave us here today. I will need more time to check out everything you mentioned WOWSY!! Thanks for sharing girl. Good Stuff!! Chery :)
    Chery Schmidt recently posted..How Do You Build Customer Relationships In Your Online Business?My Profile

  31. Hi Rebekah,
    One site I would add to the list is BlogEngage.com. It’s a content syndication and community site. I get quite a bit of traffic from there, but like any other site, you have to put in the time and effort to see the results. Thanks for sharing this list and have a great week!
    Tom Jamieson recently posted..WordPress SEO: 3 Amazingly Simple TipsMy Profile

  32. I stopped reading halfway through so I could put a few tips into practice. This is a great list with some things I’ve never seen or thought of before. Thanks for posting!
    Zylo recently posted..How to Survive the Zombie Apocalypse and Get Ahead in BusinessMy Profile

  33. Rebecca – what a great list. Definitely bookmarking it!

  34. Thanks Rebecca, this is one of the most detailed and actionable list that I have seen on this subject so far and I am sure anyone who follows it will see great results. So thank you so much for sharing.

  35. Rebekah – The point about using Instagram and Youtube is pretty interesting. Am going to look into that soon.

    Thanks for sharing!
    Malhar Barai recently posted..Top 5 Post on Google Plus SEO – Week #35My Profile

  36. I have also been blogging a bit on this topic of late, but you highlighted some new areas for me to explore. I love Triberr and what is has done for my blogging in the last months, and was happy to see a couple of new sites in this area. I will be popping over to them today I think
    Thanks Rebekah! you rock
    Ashley recently posted..PostSkin Review: A WordPress Plugin to keep your visitorsMy Profile

  37. Terrific list! I’ve belonged to a few different blog sharing/syndication groups but I recently cut back to Triberr exclusively. One thing people need to take into consideration when relying on others to share your stuff – you can’t assume people will share your post or leave a comment just because you do – just doesn’t work that way. I used to spend hours every week reading/sharing and commenting on team member blogs and the ROI just wasn’t there – not just for me, but throughout the group every week it was the same small number of hard working bloggers that made the rounds. The fact that so much of Triberr is automated is the reason I’ve chosen to focus on that platform. Ironically, my traffic numbers didn’t decrease at all when I let the other groups go – if anything the numbers are higher than ever.
    marquita herald recently posted..Resilience Begins With Your AttitudeMy Profile

    • Excellent point Marquita and something anyone joining a blog community needs to to consider. I am very specific about the content I share and will not share posts just because the person belongs to the same tribe if my followers/fans wouldn’t find them valuable. The bottom line, know your brand and know your community and use these Tribes to cater to their needs.

  38. Thank you, Rebekah, for this thorough and insightful list. I’m particularly thankful you mentioned the blogger communities that you’re a part of and have found useful. Having your recommendation makes me excited to check them out! It always makes me smile to see you and Peg Fitzpatrick promoting each other’s great content, not only because I love to see people supporting one another, but because that’s how I originally found you both! :)
    Katherine Kotaw recently posted..Content Marketing: A Love Song to Your ClientsMy Profile

  39. Thank you for sharing this great article! I always enjoy reading anything by you Rebekah.

  40. Thanks for the tips on the automated bookmarking services – I’m going to give Onlywire a try. Do you use one of those automated tools?

    I’ve found great success promoting my posts on Twitter with two tactics:

    1. Tweets with stats pulled from the post: These leave people wanting more details on the stat and how they can act on it – driving tons of clicks.

    2. Tweet that ask (and partially answer questions): People who have those questions (or problems that the questions identify) will click if you provide a partial answer that implies your article will answer their question and solve their problem.

    My colleague Krista wrote a great article on these tactics (and ten more) in her post “12 Formulas: How to Use Twitter to Drive Traffic to Your Blog”: http://blog.wishpond.com/post/54926252742/12-formulas-how-to-use-twitter-to-drive-traffic-to

    Let me know which ones you like best :)
    Nick recently posted..10 Amazing Small Business Instagram Contest Examples [Critiqued]My Profile

  41. I guess after the hard work of putting a nice piece of content together it all seems pointless if you don’t promote. Thank you so much for giving out such valuable information. It keeps us focused and always thinking of new ways to improve and new strategies to implement. Thanks!
    Gabriela recently posted..4 Basic Tips To Nurture Business Relationships with Virtual CoworkersMy Profile

  42. Nyc article i followed all your tricks and tips and you can see result in my website given above thanks

Trackbacks

  1. […] addition to the ideas listed above, you can find a very comprehensive list of ideas published by Rebekah Radice. I can highly recommend that you take a look at her […]

  2. […] While promotion is key to a successful blog, the astonishing truth is that most bloggers write an article, hit publish, share across one or two social networks and call it a day. […]

  3. […] excellent tool to promote current marketing campaigns, build rapport and establish credibility, a blog has the power to position you as a subject matter expert and an authority within your […]

  4. […] excellent tool to promote current marketing campaigns, build rapport and establish credibility, a blog has the power to position you as a subject matter expert and an authority within your […]

  5. […] you a blogger actively pinning your content
    to Pinterest? Then you will be excited to learn about Pinterest’s
    […]

  6. […] communities like Social Buzz Club, and Tribber which I learned about from Rebekah Radice, may put at our disposition posts from other bloggers that may lead to notice subjects to create […]

  7. […] post 25 Smart Ways to Promote Your Latest Blog Post appeared first on Rebekah […]

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