Social media is a prevalent part of our personal and professional lives.
Between Facebook, Twitter, Google+, LinkedIn and the myriad of social networking sites available. it’s easy to find yourself sucked into a black hole of unending likes, comments, retweets and shares.
While there is no doubt that social media is a phenomenal tool to build and grow an online presence.
However, managing a social media presence in an effective and productive way can be tricky.
With the daily barrage of streaming content, many find the overload enough to leave their head spinning and reason enough to run from social media, never looking back.
Yet there’s no denying the power of social media marketing and how necessary it is to a business in today’s online world.
So how can one stand out online without feeling the overwhelm that so many are subjected and often succumb to?
Crazy awesome social media tools — that’s how!
1. Commun.it
This has quickly become my go-to daily social media monitoring tool. Never again will you miss a conversation or an important message requiring a response.
Commun.it allows you to quickly and easily view who is a actively engaging and sharing your content, allowing you to reciprocate or simply reply.
Identify your top influencers and supporters at a glance while reviewing detailed reports that give you the data needed to effectively manage and monitor your online reputation.
2. Social Mention
If you want to monitor Twitter mentions and keywords in real-time, then you need to use Social Mention. This social media tool allows you to see snapshots of your influence. You can also sign up for alerts or get their blog widget.
Social Mention is especially useful to professionals who wish to follow their brands or those of their clients, measure their influence and gauge the general feeling about the brand. With this data, you will be able to understand your online standing.
3. Save Publishing
Save Publishing is one of my secret weapons when it comes to creating unique and attention grabbing tweets or posts.
Rather than tweeting out the same blog title everyone else is, use Save publishing to grab quotes within the article that can be turned into a quick tweet, Facebook or Google+ post.
It truly is a brilliant bookmarklet and incredibly handy tool for any content curator!
4. Argyle Social
This also ranks among one of my favorite social media tools. This robust tool allows you to connect the dots between business goals and social media efforts.
It offers a dashboard from which you can monitor Twitter and Facebook before delegating tasks to your core team. It will also report the ROI yielded by your social media strategies and efforts.
Argyle Social is perfect for those who need to track and measure ROI, consistently analyze campaigns and provide detailed reports to team members, leadership or clients.
5. Page Lever
This is the Facebook analytics tool to use when you want to grow more comments, traffic, newsfeed impressions and fans.
Those who manage Facebook fan pages for brands need to give Page Lever a try. The granular and unique data is a must-see and will show you exactly what is working and what needs tweaking.
6. HashTracking
HashTracking is great for tracking future events and doing research on current topics. From the data reports, you will see those who have been using that tag, the total tweets, impressions and reach and a final transcript with all the tweets.
This tool is great for marketing professionals wishing to gather info in links and tweets on a given topic and the influencers and reach of the topic. Insights will help you plan where to focus the social campaigns.
7. Fliptop
Email marketers who wish to get maximum performance from their email list need to use this data API.
It is great for mining social profiles from your email ‘newsletter’ list.
How it works: you will identify the most popular social sites associated with your email list before you adjust social content, networking and advertising accordingly.
8. Traackr
With Traackr, you will be able to follow influential people within your niche. Use this tool to build social media campaigns and improve performance.
9. SocMetrics
With this web-based tool, you can identify influencers, build word of mouth and grow sales.
This is a social media tool that any marketing professional will find useful for building effective campaigns, connecting with thought leaders and engaging with industry professionals.
10. PinAlerts
Pin Alerts is a free online tool that lets you quickly and easily set up alerts to ping you every time someone pins an image from your website.
How does it work? Each time an image that links back to your website is pinned, PinAlerts will send you a notification by email.
This is beneficial to any business interested in tracking which pins generate the most shares. It also raises your level of customer service. Use alerts to quickly acknowledge anyone sharing your content.
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Thanks for the great tools, Rebekah!
What do you think about Snoopreport (https://snoopreport.com)? It’s the social media tool that tracks user actions on Instagram as likes, comments and follows.
Wow, awesome list of social media tools this will change my social media marketing, thanks for such a great tips.
Great post, the social media tools are definitely marvelous. I am not expert to use these but hopefully I have more patience to familiar every each of them. Thank you, Rebekah!
They all take time Anissa. Test them out and see what you like most!
This simple tool to improve the online services is definitely huge help to the business owner and should might to learn by the beginners. Nevertheless, this guidance is definitely healthy for the online business, to maintain and having an excellent reputation.
You made outstanding, post Rebekah.
Hi Rebekah, thank you for the list of tools. This is big help for me and for the beginners.
I’m trying to improve my social media presence for my business thank you for referring these tools will surely help a lot to keep me tuned
Hi Rebekah,
I do agree, HashTracking is a very useful way to keep track of trends and people who post about the same topics.
Thanks of the complete list.
Erik
My favorite is Capzool.com. It’s a fast and easy software that gives a solution to all my online marketing needs, and in addition to the social media management, i create SMS campaigns, emails, voice messaging and some more easy and effective features.
Thank you so much for this list , many of these are new to me, am hoping the sea I was drowning in will calm down for a bit…
Me too Diana! Try them out and let me know which one helps the most.
Thanks a lot for sharing this useful information.
I liked your statement:However, managing a social media presence in an effective and productive way can be tricky
Thanks Georg! It can feel incredibly overwhelming if you don’t know how to manage it.
I thought I was on top of things as far as social monitoring tools go, but you showed me a few new apps that I need to investigate further. Glad to see you give some social love to Commun.it. Like you, its one of my favorites that I reference daily.
I love singing the praises of Commun.it Neil. I’ve used it since it was in Beta and can’t say enough about it. It makes keeping up with those that actively share your content so much easier.
Hadn’t tried some of these yet, like the one for Pinterest. Smart – if you’ve got a visual product, invest in custom art and photography, good idea to track who pins it. Sometimes when I read something, there’s a line or quote that makes a better tweet than the headline so I use that instead; sounds like “save publishing” tool it was made for me. Look forward to trying these. FWIW.
You will love Save Publishing Davina. It makes repurposing your post for multiple Tweets or other social posts so easy. Have fun with it!
Really enjoyed the article. Save Publishing and Commun.it are a GO TO. Keep up the great posts. @BraandLife
I’m so glad to hear Save Publishing and Commun.it are something you’ll use. I love them both!!
Hi Rebekah,
Thanks for sharing for this. I am an SEO professional and will be the first to admit that my social media skills aren’t anywhere near to those of the experts.
However SEO and social are almost intertwined and a good marketer needs to be proficient in both areas. Have tried Social mention but the others are all new to me.
Thanks a ton for sharing this 🙂 I definitely have to check them out
Collin – You are so right in how closely intertwined social and SEO are these days. It definitely takes a solid understanding of both to succeed these days. Glad the tools were helpful to you!
This is a fantastic round-up, really useful. Thanks!!
So glad you enjoyed this roundup of tools Laurie – thanks!
Thanks for the great info! All new to me & look forward to checking them out! Especially the Commun.it! have buffer & seeing that they are integrated is awesome! Looking forward to trying some of the others as well!
Commun.it has been my choice of tool for a long time now & I look forward to try ‘Save Publishing’ and ‘Page Lever’.
Thanks for sharing!
The more time I spend in Commun.it, the more I love it. It makes life so much easier rather than hunting for that info. Have fun with Save Publishing – you will love it!
Great resource list, what is the best tool for tracking social shares?
Hi Michael! There are a lot of great tools, but my favorites would be Google Analytics, Sprout Social, Hootsuite and Social Mention. Are you using any of those?
Nice collection! Thanks for putting this together. Absent, though, is Google+ tools. It’s becoming my primary sharing/social tool, so always interested in leveraging that growing network. Are there any similar tools you use in your G+ efforts?
You’re right Gary – I did neglect to add G+. I love Do Share for scheduling posts throughout the day. If you haven’t used it, just know that it’s not a Hootsuite where you can hop on a plane and have posts automatically go out. You must be logged into G+ for it to work, but it does help space out your posts rather than posting all of your content at the same time.
Rebekah, Save Publishing is such a good recommendation! I can’t believe I’ve never used it before. I love how it gives you character-count breakdown. Awesome.
It has been one of my favorite finds – I love it and use it every day Paul! So glad you find it handy too!!