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12 Ways to Create Facebook Engagement
Social media is an excellent tool for building your business, and many business professionals have learned the value of reaching out with their message through a Facebook fan page.
Making your site a destination for timely information and engaging interaction increases business opportunities and boosts your recognition factor.
1. Set up an attractive timeline
Facebook is a visual media. Make sure your page includes links to webinars that you have conducted, upcoming events you are hosting and YouTube videos including in-depth information about products and services.
2. Keep it fresh
Post daily and keep your content fresh and relevant. Change up your posts by using images, links, video and other media to monitor what works best in your community.
3. Maximize your marketing value
Use your cover image as a marketing tool, but be mindful of Facebook’s strict cover image guidelines. The cover image allows you to display a photo that is unique to your business including anything from your fan of the month to an upcoming product or event. You also want to update your cover frequently to keep your page fun and interesting.
4. Use images to draw fans in
As Pinterest has proven, consumers love eye candy. Use images that are a banquet for the eyes. The goal here is to choose a beautiful photograph that will immediately intrigue and delight the eye.
Full disclosure: Links on this page may be affiliate links which means that if you decide to buy, I will earn a commission. 3 things you need to know: I only recommend products I use within my own business, am extremely happy with, and can confidently promote.