Are you living in Twitter obscurity, wondering if anyone will ever read your tweets? If you find that you’re tweeting, commenting and sharing to no avail, you’re not alone.
With over 175 million tweets sent per day, gaining the attention of your Twitter audience can be a confounding task.
While Twitter can be tremendously valuable to your overall marketing plan, using it unsuccessfully can be similar to a billboard sitting on an abandoned street. Even the wittiest, most amazing message will get lost if not positioned properly.
So how can you go from super secret Tweeter to Twitter extraordinaire? Let’s take a look at three simple strategies that can get you started today!
Connect with Potential Clients
Twitter gives you the ability to interact and share with targeted consumers in real-time. In 140 characters or less, you can exchange information, share details surrounding an upcoming webinar or promote your latest blog post.
Pinterest Marketing Tips to Pump Up Your Social Presence bit.ly/Rell2p
— Rebekah Radice (@RebekahRadice) October 15, 2012
Find consumers interested in your message:
Start by researching and following people with similar interests. Two great sites are WeFollow and Twellow. Both give you the capacity to search by keyword, industry part of the country and even your specific city through Twellowhood.
A few additional tools that can be used to locate the right people for your business are:
- Just Tweet It – A user directory for Twitter organized by genre to allow for users to easily find other Twitter users to connect with.
- Listorious – Find and follow top professionals based on keyword or tag.
- Tweepler – A Twitter application that allows you to organize followers.
- Commun.it – A unique tool that is quickly becoming one of my favorites. Build a meaningful community by making real connections with the right people.
Build Your Database List
It has been said that it’s not the salesperson with the most friends that wins; it’s the one with the largest database that will succeed time and again. Building a list of potential customers is your opportunity to market to a select group of individuals and cater to their exact needs.
Don’tbe shy about putting yourself out there! Potential clients want the information and knowledge you have, so share it with them. Ask yourself on a daily basis what you can give away that will keep them coming back for more.
What to Share:
- Ebook
- Whitepaper from a popular blog post
- Video tutorial
- Answers to client FAQ
- Pictures from your latest event
- Industry news
Increase Website Traffic
Increasing website traffic works hand in hand with building your database. Below are two strategies you can begin using immediately to increase website visibility.
First Strategy –
Connect your blog to Twitter and automatically notify your followers each time you post a new article.
An easy way to do this is to grab your RSS feed (example: rebekahradice.com/feed) and create a free account with Twitterfeed. Once you set up a feed, your new post will tweet out immediately without you lifting a finger.
If you use WordPress, a great plugin that auto tweets your post is Tweetily.
Second Strategy –
Create an opt-in form on your website. Attract attention through your Tweets by offering a free report. If you use WordPress and work with a system like AWeber it is as easy as creating your web form and grabbing the html code. Once you have done that, you can add it to your WordPress site through the text widget.
What strategies are you using to build your Twitter following? I’d love to hear what’s working for you in the comments below!
eunah says
April 24, 2015 at 5:56 amThree things i have learnt is: increase your website traffic, build your database list and its also very important to connect with your potential clients. very helpful.
Julia LaSalvia says
November 9, 2012 at 4:36 pmThank you for sharing this article! I would love to hear your advice on hashtag usage as well as your thoughts on informal vs. formal tweets.
I am currently helping to write a curated blog, http://small-biz-101.com/ and I would love to incorporate a link to this post and discuss it. Any advice on how you think we could improve our blog would be greatly appreciated.
Torn Halves says
October 24, 2012 at 11:01 amYou got me thinking back to biblical times and the apostles. Back then it was the gift of tongues. Now – I guess – it would have to be the gift of social media marketing.
How times change, eh?
Sue Neal says
October 24, 2012 at 10:38 amHi Rebekah – thanks very much for this.
I’m a newcomer to Twitter and still trying to get my head round the basics, so this practical information is very helpful – I hadn’t heard of some of the links you recommend, so I’ll be exploring those,
Many thanks,
Sue
jsncruz says
October 22, 2012 at 7:00 amGood stuff! This was how WE connected on Twitter, Rebekah! 🙂
Rebekah Radice says
October 22, 2012 at 4:27 pmYes we did! Gotta love it don’t you Jason?! Thanks for stopping by!
David Caisse says
October 21, 2012 at 1:21 pmHi I don’t have a website but would like to start a site. I am disabled and I have noticed that disabled folks do not get any help with obtaining musical instruments. Co will donate large tax deductible donations but not individual donations. I would like to be the bridge between the NO we do nots and the individuals seeking donations. When one is living on social security disability insurance, the permanently disabled, it is impossible for a potential artist or someone who only wants to learn, to get equipment that actually sounds good. One can buy very cheap equipment, but if one has a good ear for sound better even used equipment makes all the difference in the world. I have contacted several companies that make good or Evan great instruments and the answer has always been a resounding no! Or no response at all. Help me make this happen and I’m absolutely sure disabled folks will be extremely grateful! This is an overlooked necessity! Regards David L Caisse
Rebekah Radice says
October 21, 2012 at 3:30 pmHI David – That sounds like a very worthy cause! I know there are a lot of people that would be willing to help with the website. Let me know if you need any recommendations!
Hisocial says
October 21, 2012 at 11:19 amAccording to your experience, How many tweets per day you think is the optimal quantity?
Rebekah Radice says
October 21, 2012 at 3:22 pmThat’s a great question. There are no hard and fast rules when it comes to how often you should tweet. It really has everything to do with your content (how much do you have to tweet about) and what the needs of your followers are. The important thing is always the quality of the content and the conversation. I typically encourage newbies to tweet quality content 2-3 times per day when they’re just getting started and respond to 3-5 people per day. The hard part for most is being consistent.
Daren Phillipy says
October 20, 2012 at 10:12 amRebekah, GREAT Website. You have set yourself apart from the rest. I love the Video! Very clever, and funny. Your post on twitter got me here. So I guess your blog post is right. Great job. I am very impressed. Thanks for sharing.
Daren Phillipy
Bojan - Alpha Efficiency says
October 20, 2012 at 9:47 amLoved the content of this article. Lately I’ve been catching up on the Twitter game, and it’s been absolutely amazing to use Twitter, increase my following and get to connect with new people.
The deal with Twitter is that in order for it to deliver high quality results, you need to deliver high quality tweets and relevant content. If you don’t get your niche, than you don’t get it. Until you understand the fullest potential that your niche has, you won’t be able to acquire the following, because you won’t have the right things to say, at the right time.
Market leadership is essential thing for building your Twitter.
Mark says
October 20, 2012 at 6:34 amWow,it is so refreshing to see someone else who is actually sharing real information on a blog. Nice post, I am going to look up a couple of your tools!
In addition to finding clients, I also look for those who curate good information for my niche (you will now be added to that list) and those who share a lot on my topic. So, I share what the curators find, and learn from it, and feed it to my broadcasters, voila, Twitter syndication, which, in addition to the types of techniques you mentioned, sets a passive net in place to catch the audience I want!
Rebekah Radice says
October 20, 2012 at 12:42 pmYou hit the nail on the head Mark. Following people that share similar content gives you the opportunity to share their great content plus build meaningful and beneficial relationships. Thanks for your comment. It’s always exciting to hear someone that gets it!