You tweet, chat, post, comment, share and LIKE at an alarming pace.
You’ve listened to the experts and painstakingly built your online presence. Now it seems that you’re spending countless hours curating, creating and scheduling content.
On top of that, you’re trying to keep up with the latest tools and trends, while maintaining an active presence. Combine it all together and you have the makings for a social media meltdown.
It’s no secret that social media can be challenging to manage, but the good news is this. You can master it.
In fact, you can not only improve your efforts, but your message as well.
The solutions below will help you make a few important tweaks to boost your results!
Make the Most of Your Social Media Posts
1. Keep it Simple
Your social media followers and fans are faced with a daily deluge of links, lists, tips, downloadable docs and sales promotions.
Standing out among that noise and elevating your business above your competition can feel difficult, but it’s not impossible.
When you prepare content for each social channel, don’t over-think your posts. This is where I see a lot of business professionals run into trouble.
While I know that it can be tempting to give an infinite amount of detail about your latest product, the reality is that sometimes simple will suffice.
Think about it this way. Your customers are moving at hyper-speed when online. Mixing in short posts with your longer posts shakes things up. It also makes them easy to scan, share and respond to.
As you cull through your content, offer enough valuable detail or insight to make it worthwhile reading, but short enough to capture their attention.
As you prepare your content for each social channel, do not over-think your posts. Keep them short, sweet & easy to SHARE! Tweet this!
2. Find the Right Mix
Every one of your promotional posts or tweets should be balanced by informative, funny, engaging, or thought-provoking content.
On top of your content, you should always include a substantial amount of content that comes from followers, friends and professionals that speak to your niche.
The more you mix up your content, the quicker you understand what content your audience truly enjoys. And finding that sweet spot is where the true social media magic begins.
Those conversations around your brand, social shares and website traffic will increase your reach as well as your potential for audience growth.
The bottom line is this
Turn your social media community into a captive audience by finding the right mix of content. Give freely of your knowledge, time and insight.
Not only will this build trust, but also allows them to become a marketing extension of your business.
As Pam Moore, CEO of Marketing Nutz says,
You can never go wrong by investing in communities and the human beings within them.
3. Keep it Interesting
Keep people involved and coming back with fun and interesting information. Share a beautiful image, a heartwarming story, or a behind-the-scenes look into your business. In other words, give fans and followers content they will want to interact with and share.
Monitor your sites so you can respond to comments or questions quickly. Make use of your special expertise to give advice. For example, a series of useful tips pertaining to your specific industry is valuable information many people will want to share.
Fluff is nice, but information that can be used to save money, make money, and win in negotiations will keep an audience tuned in. Don’t try to sneak in a product message: just provide general information that’s helpful for the average consumer.
The quickest path I know to get people talking and returning to your social channels is to share information with no strings attached. The better your giveaway, the more valuable your content, the more buzz you’ll create.
Someone who does this consistently and with great success is Jan Gordon, Owner of Currati. She’s fun, engaging and never in short supply of informative content.
4. Spread the Word
Of course you can advertise your site. Sites like Facebook, Google, and Twitter offer advertising options, but it may be a budget-buster as the return might not justify the expense.
Start small, by ensuring that all current marketing collateral – including your business card, brochures and emails – lists your social sites.
Combining your online and offline efforts will create a greater sense of awareness.
Let each opportunity you interact with consumers serve as a reminder of where past, current and potential customers can circle, like or follow you.
While everyone must find their own unique voice, it’s important to interject enough of you into your social media presence that people enjoy connecting and engaging.
If you’re simply pushing out the same old stuff your competitor is, finding a differentiating factor is going to be difficult.
Be unique, be informative, but most of all be YOU!
What step can you take today to improve your social media posts tomorrow?
Note: This post was originally published on October 29, 2012 and updated for relevancy.