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You are here: Home / Podcast / 5 of The Best Ways to Attract More Customers to Your Business
5 of The Best Ways to Attract More Customers to Your Business

September 4, 2017 By Rebekah Radice 11 Comments

5 of The Best Ways to Attract More Customers to Your Business

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Like most businesses, you’re on social media to attract more customers.

But to do that, you have to stand out. And in today’s highly competitive marketplace, standing out means earning attention in a short amount of time.

That’s where process and strategy comes in.

With the right plan in place, you can attract more leads, customers, and sales.

In this week’s episode of my the Brand Authority podcast, I share 5 of the best ways to get started.

Take a listen and don’t forget to subscribe!

Subscribe to Brand Authority Podcast in iTunes

5 of The Best Ways to Attract More Customers to Your Business

Highlights From Episode 5

  1. Stay Engaged

Put a plan in place to engage with your followers on a daily basis. Show them that there’s a real person behind the content and the brand.

Prove that you’re not just pushing out content for the sake of it, but actually working to build relationships.

That means keeping a close eye on your brand mentions. Responding to mentions gives you a chance to start conversations and get to know your audience.

It also gives your audience the opportunity to learn more about you.

Use tools like Sprout Social and Brand 24 to easily keep track of mentions.

  2. Make Your Content Ridiculously Valuable

It should go without saying, your content should be ridiculously valuable.

But sadly we still see way too much wasted content. It’s content that wastes:

  • Time
  • Money
  • Opportunity

Stop pumping out content for the sake of it. Ask yourself with each article and social post: is it relevant, relatable, inspirational, aspirational, or educational?

If your answer isn’t a resound YES, ditch it. You owe your audience more than random, uninspired drivel that they can find or read anywhere on the web.

And don’t think you need to reinvent the wheel each time. Share a tip from a popular post, answer a frequently asked question or show (don’t tell) how to use your product.

The key is to understand your audience, care about their needs, and show up consistently.

  3. Get Creative With Visual Content

People who read a piece of content only remember 10% of it 3 days later.

But, if that same information is paired with an image, they remember 65% of it.

Create and share visuals to catch attention, elicit engagement, and create a memorable moment.

Not sure where to begin?

Take a well-performing article, grab a few important points, and turn it into a short infographic or a video.

You can also create custom images that:

  • Asks an engaging and easy-to-answer question
  • Answers a frequently asked question
  • Shows an interesting way people are using your product
  • Shares what inspires you

Source: Uber Flip

  4. Choose the Right Timing

On social media, timing is everything. If you’re not sharing content when your target audience is online, it will get buried.

Although there are some general statistics, there’s no universal time that works for everyone.

Look inside your analytics to determine when your audience is online and the most engaged. Facebook Insights is a great place to start.

You can also use tools like Followerwonk or Tweriod.

Source: Kissmetrics

  5. Be Data Driven

If you want to see real results, you can’t “hope” something will work, you need to know that it will. That means being data-driven in all of your business decisions.

Keep a constant eye on your data to determine how your marketing decisions are affecting your business. Use that information to adjust your strategies and make data-informed decisions about the future.

Here are a few great sources of data:

  • Google Analytics
  • Facebook Insights
  • Twitter Analytics
  • Social Dashboards (Datorama and Dasheroo are two great choices)

You can also create separate UTM parameters to track where the most traffic is coming from.

Not sure how to do that? Listen in to the podcast!

Subscribe to the Brand Authority Podcast

Subscribe on iTunes

Subscribe on SoundCloud

Subscribe on Stitcher

Subscribe on Google Play

Brands and Tools Mentioned:

Sprout Social

Brand 24

Followerwonk

Tweriod

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Filed Under: Branding, Podcast Tagged With: Customer service, Lead generation, social media

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Comments

  1. Sourav Basak says

    March 22, 2018 at 5:38 am

    If you want to earn profit in your business then you need to increase the sales of your products/services but how can you increase the sales of products/services without attracting your customers? To attract the customers to your business is a tough thing to do for small businesses with low budget to market and advertise their products/services.

    Anyways, read the below. This might help.
    http://www.namasteui.com/cheap-and-interesting-ways-to-attract-more-customers-to-your-business/

    —
    Regards,
    Sourav Basak
    Namaste UI

    Reply
  2. protect javascript code says

    September 27, 2017 at 11:13 pm

    The marketing world is constantly evolving. With the right plan in place, you can attract more leads, customers, and sales

    Reply
  3. Martin Lindeskog says

    September 7, 2017 at 10:27 am

    Rebekah: Best premises with your new podcast!

    Reply
  4. Swapnil Narayan says

    September 4, 2017 at 10:13 pm

    Hello
    You are sharing very useful content and i really loved it.
    thanks for sharing awesome article.
    Great.

    Reply
  5. Jarvee says

    September 4, 2017 at 12:22 pm

    Being in the right place at the right time is how many successful businesses started. The same rule can be applied for social networks. You have to serve your content to your target audience in the right circles, at the right period of the day and in the optimal volume. Otherwise you will be eaten by your competitors and all other type of content on internet.

    As always, great read Rebekah, thank you!

    Reply
    • Rebekah Radice says

      September 4, 2017 at 5:18 pm

      Hey Jarvee! Good analogy. It’s all about preparation, timing, and showing up.

      Reply

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