Why one blog connects, inspires and motivates readers and the next falls upon deaf ears?
Successful bloggers never give up.
They persevere through the difficulties and have an unshakable hunger to succeed.
They are constantly tweaking, updating and modifying their content and approach.
Below are six well-known phrases that will inspire you to greatness.
How to improve your blog by becoming a better blogger.
1. Say What You Do and Do What You Say
“You are what you do, not what you say you’ll do.” ― C.G. Jung
This mantra has always held a special place in my heart. As business owners, it’s critical to not only say what you’re going to do, but follow it up by doing exactly what you said you would.
But, yet this phrase has taken on a somewhat different meaning in the online and blogging world.
Think about this. How many blogs have you visited that attempt to pass off someone else’s thoughts in a brand new package? Rather than speaking from experience, they mimic what others “say they do.”
There’s no quicker way to burn a bridge or break trust than offering a skewed version of reality. Stop trying to be something you’re not or a version you believe others want you to be. Write about what you know and then practice what you preach.
We live in an online world where authenticity and transparency are a requirement.
If you’re not writing blog content based on fact, experience or first-hand knowledge, it will be difficult to maintain that facade.
2. If You Can’t Stand the Heat, Get Out of the Kitchen
Lets face it. Building a successful blog isn’t easy. It takes time and a steadfast commitment to overcoming adversity.
There will be challenges. Between hosting issues, WordPress glitches, rogue plugins and content that fails to meet the mark, running a blog can leave the sanest person running for a padded cell.
Know your capacity to manage stress and surround yourself with those who can support you when things go sideways.
And if you can’t handle the stress, it might be time to get out of the kitchen.
3. Don’t Bite Off More Than You Can Chew
Stop feeling as if you need to keep up with the Joneses. Your competition is not you.
Set realistic goals for your blog and know what you can commit to. There’s no need to compare you to someone else. Their goals are not yours.
Stay focused on your daily and monthly metrics. Is it more traffic you want to gain? Determine what steps you’ll need to take to reach your short-term and long-term goals.
Then go after it as my friend Sabrina would say, “like you’re angry at it!”
4. Jack of All Trades, Master of None
Similar to my first point, a “jack of all trades and master of none” blogger is someone that has lost their way.
They’ve decided to write blog content about everything and anything, instead of focusing on one main topic.
Don’t be distracted by shiny objects.
Determine who your blog is speaking to and then stay the course.
5. Stop Tooting Your Own Horn
Want your readers to keep coming back to your blog time and again? Stop dispelling your virtues and start sharing what matters most to them.
Can you imagine walking into a networking event and running around the room shouting your own praises?
Of course not!
That would be pretty boring, right? Maybe even annoying.
Get to know your readers and for goodness sake, stop making your blog all about you.
Learn what’s important to your readers and then share valuable information that speaks directly to their questions and concerns. Ask what they want to see more of and how you can best serve them.
Taking a genuine interest in your readers goes a long way in building the know, like, and trust factor.
6. Go the Whole Nine Yards
If blogging for business is your goal, then you have to take a stand.
Either go all in, or get all out. Tweet This!
You can’t have it both ways.
To succeed in anything, you must be willing to do the hard stuff. The not so fun stuff.
Pushing through and finding a solution on the days when your blogging feels in vain will only serve to bring bigger and better results.
What’s your top tip for becoming a better blogger?