Social media has invaded our lives. In fact, it now consumes more minutes of our day than any other location on the web.
As Americans, we so enjoy our social networking that we spent 121.1 billion minutes socializing in just one month as opposed to the 88 billion we spent the previous year.
Is it any wonder that a visually graphic and exceptionally appealing site like Pinterest has grabbed our attention?
While there has been a huge surge in usage by consumers, businesses and brands have yet to embrace and capitalize on the power behind Pinterest.
Boost SEO With Pinterest
Why Pinterest? In a word – it’s simple. Members easily “pin” an image, video or article and share with followers as well as other social media sites. It is a fabulous way to share ideas and common interests with friends, potential clients and team members.
For example, if someone “pins” an article to their Facebook page, and several of their friends also “pin” or share that item, the sharing can continue indefinitely. As you can imagine, Pinterest can also have a substantial effect on driving traffic to a website, raising brand awareness, and an eventual increase in sales.
Make the most of this visual wonder with these 6 quick and easy ways to boost your SEO with Pinterest!
1. Link Building
As Pinterest traffic continues to increase, so do the link building and SEO opportunities. As marketers, we all understand the importance of building backlinks to our website and content. With Pinterest you can edit the the description and add a direct link to your blog article or website which then gives anyone interested a direct link to your website and a little SEO kick-in-the-pants!
2. Pin Your Own Content
There is no better way to ensure that Pinterest SEO works for you than to promote your own content. By pinning your proprietary content, you are creating a direct link back to the original source. This means that you are not only building traffic back to your website, but creating a resource for anyone researching your topic.
You are also using the power of Pinterest to spread your message. Imagine the viral potential if even a few friends share and “pin” your material, then their friends share, and so on. More shares equals increased traffic to your website which improves your chances that potential clients will means more potential “pins” from others.
3. Use Keywords To Your Advantage
Make your content stand out in the search results by using effective keyword targeting. This will ensure that anyone searching for a specific topic is able to locate your content. The goal is to allow consumers within your niche to easily find and share your pins.
Using keywords will increase your standings within a specific search and just like other search engines, the higher up you appear, the more likely you are to be found.
4. Cross Promote Multiple Channels
Cross-pollination between social media websites is a great way to increase consumer loyalty. If you have a Facebook account, sync that with your Pinterest channel. This will allow anyone connected with you on Facebook to see your Pinterest pins within their newsfeed. This provides an additional level of visibility and leverages your already established presence on Facebook.
You are also able to tweet each of your pins and drive traffic back to your Pinterest boards via Twitter.
5. Categorize Your Pins Correctly
Make Pinterest SEO work in your favor by using the categories feature to your advantage. Keep your boards neat and tidy with a specific niche or focus.
As you create your boards, pay special attention to the titles of each board you create. Determine what potential consumers would be searching for when it comes to your content. For example, if you are an Interior Decorator, would clients be more inclined to search for home décor or something more specific such as “2013 home décor trends?” Don’t be afraid to get creative and have a little fun with your board names either. People connect with people — not robots.
6. Comment on Other People’s Pins
Commenting on user pins is an underutilized tool within Pinterest. While it is common practice to interact on Facebook, it is still lacking on Pinterest.
Commenting on pinned content related to your business can pique curiosity and raise personal brand awareness. It can also lead to conversation which in turn can blossom into meaningful, beneficial relationships that result in increased shares and traffic.
Begin by searching for users pinning similar content to yours and leave a comment, like their pin or repin to one of your own boards. The law of reciprocity is not lost within a community like Pinterest. You must share others content in order for others to share yours.
Use Your Pinterest Account To Build A Following
By setting up a Pinterest account, you can take advantage of Pinterest SEO perks and begin to build a solid following. As your following grows and your reach expands, more and more users are likely to “pin” your content, sharing it with many others. In turn, when someone gives you a comment or a like, be sure to return the favor. Not only is it polite, but it’s also a great way to gain more exposure for your website, topic, business, product, article, or whatever it may be.
Pinterest is a great way to help build traffic, links, and gain interest in your website. Pinterest SEO perks also have the positive outcome of getting your content noticed in the search engines, giving your website a higher ranking. How will you boost your business SEO with Pinterest?
Francisco Kennedy says
November 20, 2016 at 5:39 pmWhoa. This numerous tips are definitely useful, now I have much chance to boost my search engine optimization services and now I am starting collecting effective keywords for a good land target.
Keep posting, Rebekah! Thank you!
Lavonne Williams says
October 13, 2016 at 11:37 pmHi Rebekah, I already finished reading your article and I really enjoy it. Moreover, I am new on seo service, and your 6 list of tip to boost search engine optimization by pinterest is unfamiliar to, but I will keep on study this page so that I can understand much more.
Thank you, Rebekah, for the information.
Katisha says
July 30, 2016 at 8:29 pmYou are my hero! Thank you so much for all the info! I’ll be sharing with my team and other marketING folks!
winent146 says
April 23, 2015 at 10:34 amHi,
Great post indeed!!! excellent tips and informative too.It is easy to understand your words.I like the way you have expressed your ideas.It shows your hard work and respect towards your work .Keep going:)
online coupons says
September 8, 2014 at 5:06 pmExcellent weblog right here! Additionally your website a lot up fast!
What web host are you using? Can I get your
associate hyperlink on your host? I wish my site loaded up as quickly as yours lol
Swap Pins says
June 21, 2014 at 12:22 pmPinterest is an amazing place to gain exposure and now the new fad is trading or swapping pins to expand your reach. At Swap Pins, we make trading pins easy while allow you to set limits. http://swappins.com
twitter.com says
May 20, 2014 at 7:45 amA skilled Search engine marketing content creating firm can present this content material and deal with the distribution for you as well.
The hosts of most podcasts include a summary of each episode with links
to each guest’s website. SEM methods include Search engine optimisation, PPC, and
Paid inclusion.
Jitendra Vaswani says
August 28, 2013 at 2:29 amI have no doubt that this will all work fine in terms of SEO but I wonder if and how you have to change your content to attract Pins for your pages especially for a business. I think it is getting harder and harder every week for a business to have people “Like” your webpages on Facebook or tweet about it when it isn’t something funny or cool. People tend to shy away from promoting businesses. Most things I see on Pinterest is still fun stuff or “cool” aka expensive consumer products which in many cases are not even linked (or is it pinned now) to the company’s website but somebody else’s webpage.
Rebekah Radice says
August 31, 2013 at 7:55 amThere’s no doubt about it Jitendra, promoting a boring or not very sexy business can be tough. However, I would say there is always a way to put a unique spin on your content. Pinterest does love the over-the-top or luxury items, but they also love great information. Take what you know and repackage it in a way that’s appealing to those looking for that information. Maybe answer FAQ or start a pin of the week with the “top thing you didn’t know about ____.” Just a few ideas to get you started.
Susan Silver says
March 6, 2013 at 11:46 amPinterest has become a new favorite. While it took me a while to jump on the band wagon, I realized that it can be a lot of fun. I am not interested in growing there so much other than organically. I understand the SEO value, but I am pretty happy just using it to show more of my personality in a way that isn’t easy with other social networks. I don’t know how else to put it. It has kind of become my personal bookmarking system.
Jacqui O'Malley says
March 6, 2013 at 4:50 amHi Rebekah,
Great advice in Pinterest, thank you! I’ve only just started to use it and I really like but had no idea how it was a valuable seo tool.
Thanks again!
Jacqui
Rebekah Radice says
March 6, 2013 at 9:26 amThank you Jacqui! There is so much more to it than anyone gives it credit for. Have fun with it!
Dave Thompson says
March 6, 2013 at 1:04 amSEO tactics taking a back seat with Google’s each and every update, using platforms like Pinterest is a smarter way to implement SEO and promote your brand in a subtle way. Hopefully, Google will not attack such smarter SEO techniques anywhere in the future.
Rebekah Radice says
March 6, 2013 at 7:25 amI agree Dave. We need to be strategic in how we use these social sites to boost our overall marketing plan and our brand.
Gwen Stickle says
March 5, 2013 at 8:52 pmWhat a great post! Very informative. Thanks for the info.
Rebekah Radice says
March 6, 2013 at 7:26 amThank you Gwen!
Eileen Lonergan says
March 5, 2013 at 4:10 pmGreat idea on using the commenting tool on Pinterest. I rarely do this, yet so often repin and Like. I wrote a blog post today on How to Verify Your Pinterst Account with your WordPress or SquareSpace site Using Meta Tags http://t.co/gfSm7geHVB. That may also be a good SEO tactic
Rebekah Radice says
March 6, 2013 at 7:32 amIt’s always easier to repin or like and just move on. Commenting takes a little bit more time, but can be well worth the extra effort. Great video and tutorial on your article!
Eric B says
July 7, 2013 at 12:58 pmI comment often on Pinterest. Responses are very, very rare. Glad to see that you’re supporting it here. I shall carry on!
Eric B says
July 7, 2013 at 12:58 pmI comment often on Pinterest. Responses are very, very rare. Glad to see that you’re supporting it here. I shall carry on!
Steve Sweat says
March 5, 2013 at 10:22 amGreat information. Thanks!!
Rebekah Radice says
March 6, 2013 at 7:28 amThanks Steve!
Donna Merrill says
March 4, 2013 at 12:34 pmHi Rebekah!
Well that is one great tutorial on Pinterest girl! I love the way you show how to link build on this platform. Also I do believe that commenting on others builds strong relationships.
I had to downsize in 2013 and shave down some social sites. I tried using a VA, but it was a disaster. I needed to use my own voice. Pinterest was one of the platforms I had to drop.
But now, after reading this I am tempted!!!!
Donna
Rebekah Radice says
March 4, 2013 at 10:07 pmThank you Donna! You are certainly a testament to the power of commenting and relationship building!
I do understand the need to downsize to only a handful of social sites. Managing it all can start to suck up more and more time and without a good assistant or VA, it’s almost impossible to keep up with.