Do you want to create Pinterest images that your followers share? Looking for ideas to design a graphic that attracts attention and encourages clicks?
It’s not as hard as you might think to create captivating Pinterest images.
And if you’ve been on the fence wondering why you should add your content to Pinterest, here are a few reasons:
- Share additional details about your service or product
- Guide your followers towards the purchase of a product
- Give them a reason to follow a call-to-action to download an E-book or subscribe to a mailing list
The sky is the limit! You just need to get started.
Below are 4 ways to make your images eye-catching, interesting, and highly shareable!
Create Pinterest Images that Get Shared
1. Make Your Description Irresistible
Many people think that since Pinterest is more about images than words, words don’t matter, but they do.
Most users notice the image and then the description. Ensure you create a simple description of your image to clarify what your image is all about.
This does not mean you should add a sea of words to your images. Include a few descriptive words to help users get the essence of your image.
A good way to go about it is to ensure your Pinterest description is as optimized as possible to grab the attention of people looking for the type of content on your image.
Look at this Infographic I recently shared. It’s an example of creating a unique description that’s optimized for social as much as it is SEO.
2. Include a Captivating Call-to-Action
Another great way to ensure your image is shared is to include a prompt on the image itself. You can inspire users to click on a link to a website for more information or add words to encourage users to read content on your blog.
Whatever you decide to include as a call to action, avoid using too many words that might discourage or draw attention away from your image.
As with any marketing opportunity, your goal is to captivate the attention of your Pinterest followers.
This pin from Entrepreneur.com does exactly that. The word “goldmine” makes me want to know what I’m missing out on.
I’m ready to click and find out!
3. Change Up the Look and Feel
Using different colors, shapes, and lengths is another great attention grabber.
Long Infographics often grab attention, but shorter graphics can also command attention if they have the right design, layout, content, and color.
Keep in mind that it is wiser to keep an image longer than wider with the ideal width being 600 pixels. The sweet spot for Pinterest images is 600 x 900.
Not only does it work perfectly for Pinterest, but it looks beautiful on Google+.
4. Encourage Pinning
Many users are discouraged from sharing images due to copyright issues. If you want them to share yours, let them know you readily encourage this.
You can include Pinterest sharing buttons on your blog or website. You can also include text such as “feel free to share” to let them know that they can share your images without infringing on any copyright issues.
There are multiple ways to create shareable Pinterest images. Remember that any image that informs gives a how-to tutorial, instructions, or inspiration can be a winner if you design and position it properly!
I have been curious about picture size for quite some time and how to add the pin button directly to my picture. Thanks for so much helpful information.
I love the custom images you create with every post. Have you written on that in the past? What tool do you use?
Hi Tracy! I create them in Photoshop, but have written about PicMonkey. Have you used this online tool? Here’s a link to an article where I wrote about it: https://rebekahradice.com/pinterest-tools/
Thank you! I’ve never taken the time to learn Photoshop, but I use PicMonkey quite a bit. It’s an awesome strategy.
As always, practical, helpful tips. Thanks for the specific reference to image size!
You’re welcome Anne! Thanks so much for stopping by.
Hi Rebekah
I have noticed your attention grabbing images!
It is something of a focal point for me too at the moment, but I have tended to go for landscape, as it looks best on my blog. But I realize that on social media, especially G+ and Pinterest, Portrait is far better.
Time to head off and experiment.
ashley
Great tips Rebekah. I love Pinterest and get more traffic from there than Facebook. The one thing I have been wanting to do though is learn how to add Rich Pins – I took a look at the directions the other day and as a non-techie it immediately had my eyes glazing over. Anyway, that’s on the agenda to dig into asap. Thanks!
Copywriter abilities are great on any social media site. Writing short, attractive messages that call you to action is what makes people become your audience or future clients. We enjoy quality images but words are like the head of an arrow.
Perfectly put Alexandra!
Thank you for this amazing tips.
Simple and powerful methods
Thanks James! Glad they were helpful to you.
Rebekah super tips as always surrounding Pinterest. You always do a sensational job!
I like these tips Rebekah. I have always focused on written content, as I consider myself “graphically challenged”…LOL…but visual content like this is huge for marketing. I have a Pinterest account I haven’t done much with, thinking now of using it for something. 🙂