Finding the purpose behind your blog is vital for early success. It can increase your visibility and improve engagement amongst your audience. It creates a rhythm and a flow that allow your initial readers to relate to your writing and hear your thoughts as if you were speaking them aloud. Your blog is the very definition of who you are and what your business is about.
According to Webster’s, purpose is “intentionally or deliberately working towards an aim or a goal.” Purposeful blogging based on conviction gives you motivation. Blogging without purpose can leave both you and your readers feeling frustrated and lost.
When I first started blogging, I struggled to find my purpose. I was a random blogger without consistency. I also lacked content that served anyone in particular. I was spinning on the Ferris wheel of trepidation and fear; worried that if I took a stand and pointed my blog in a direction, I would miss my massive target audience.
What I didn’t realize initially was that the mistake I had made was the same one made by so many early bloggers. I had forgotten how important it is to know my target audience, understand their motivation and then work to capture their attention each and every day.
Commit to Your Purpose
Finding meaning in my writing was something I didn’t connect with immediately. I blogged about things I knew, but didn’t put my heart into it. My articles felt lifeless and my readership numbers reflected that. I needed a strategy. The problem was that there was no way I could define a strategy without purpose. I was sporadic and un-focused in my blogging and my words lacked conviction. I needed a “blog intervention” and fast!
While my intervention was slow to come, the questions I asked myself may be beneficial to you. If you find yourself wallowing in the frustration of a blog gone awry, then ask yourself these 3 questions to gauge whether your blog needs life support and STAT!
Oh and by the way, homework does follow each question. You didn’t think it would be easy did you??!
Are You Passionate?
If you blog for SEO, then you know you must eat, sleep and breathe your subject matter. Consistently blogging about your topic creates authority, but it will take time.
However SEO doesn’t equal passion. Are you passionate about what you are blogging about? If not, it may not come as natural as breathing to you. If your content feels forced, your readers will sense that.
If you’re not passionate about your blog, then who on earth can be?
Your Homework: Take out a notepad and pen and write the first 10 topics that come to your mind. Are these topics you are interested in and could you write about them, be passionate and excited about them and make money off of them? If your answer is yes and they are not a part of your blog now, then you need to consider making a change.
Are You Creating a Conversation?
Do you work daily to engage your readers, draw on their emotions, and ask them to discuss, debate and contact you? Are you asking open ended questions or using free offers or advice to draw them in? Have you defined a call to action and do you ask them to take action on a consistent basis?
If you can’t create a conversation then you will never gain a audience that feels a part of your community. Make it feel like home to them…a place where they belong and enjoy spending time. You also want to create a feeling of loss if they miss an article.
Your Homework: How can you drive readers to your blog and then interact with them on a daily basis? i.e. blogging about hot topics, local information, answering frequently asked questions. Be specific and then take action by adding this to your blog.
Is Your Content Relevant to Your Audience?
By engaging your readers on a consistent basis you should be totally in sync with their needs. Listen to their concerns, their fears about the market, what keeps them awake at night and craft your content around this.
Your articles should be a refuge, an answer and a calming force in an otherwise tumultuous and overwhelming time within their lives. Give them what they are searching for and they will be forever grateful.
Your Final Homework Assignment:
Turn your blog into the catalyst that drives you toward your goals. Identify your purpose and then write with conviction.
Getting clear on your purpose will open up the creative flood gates and allow you to connect with your audience all while building your brand and your profitability.