It’s no secret that managing social media is overwhelming. From platform changes to updated features, even the most seasoned social media manager can feel the pressure to keep up.
So how can you navigate the anxiety and manage social media without losing your mind?
The answers aren’t as hard as you think.
In this episode of the Brand Authority Podcast, I share how to grow your social media presence in a focused, effective, and productive way.
Tune in!
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The Secret To Managing Social Media Without Losing Your Mind
Highlights From Episode 27
Be Strategic
If you’ve ever hopped onto social media and found that you’ve wasted an hour to Instagram, Twitter or YouTube, you need a strategy.
Not only will a social media strategy guard your time, but will also help bring clarity and focus to the reason behind your why…
- Why you’re using social media
- Why it supports the growth of your company
- Why it’s the best place to find and connect with your audience
With it you can act on purpose, stay clear of time-wasting activities, and instead – focus on the money-making tasks pushing you towards your goals.
To create your strategy, answer the following questions:
- How does social media work in harmony with each of your off-line and online efforts?
- What does social media success within your business look like?
- What social networks support your business growth?
- Where are your customers spending their time?
- What are your customers talking about and how can you become a valuable resource for them?
Once you’re clear about social media’s purpose in your business, it’s time to put your plan in place.
Daily Social Media Media Plan
To create your daily social media plan, write down the what, where, when, and how.
- WHAT action are you taking (e.g. posting, commenting, sharing)?
- WHERE is this action taking place – on what social channels?
- WHEN are you performing this action and how long will it take?
- HOW are you going to manage this and how will you track your results?
Begin by identifying the most important aspects of your social media plan.
A well-built plan should include:
- A clear list of goals and objectives
- An audit of your existing social media presence
- Competitive analysis
- A basic social media content strategy
- A social media calendar
- Established methods for measurement and analysis
Not sure where to start? Go here to grab my social media planner.
Social Media Checklist
Your checklist will allow you to be consistent and strategic while doing the same things day in and day out.
Think about what social networks you use, and what actions you need to take every day.
Now write those down.
If you’re not sure what these actions are, download my daily social media checklist.
Delegate
Finding the right people and delegating tasks to them may be a struggle at first, but it will free you up to focus on the more important things.
To get the most out of delegation, surround yourself with people who have a gift in areas that complement your strengths.
Sit down and think about what you can delegate to free up a few hours of your time.
Now write down your 3 areas of genius – the three things only you can do, and the ones that brought you to where you are.
These should be tasks that when you focus more time on them, they’ll radically transform your business.
Final Thoughts
It’s possible to manage your social media presence without getting overwhelmed. All you need is a strategy and plan that supports your mission, vision, and values.
Once you have your strategy in place, commit to working on it every day. With that, you’ll begin to build momentum and that gives you the freedom to track, measure, revise, and review.
Never stop learning!
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People, Brands and Resources Mentioned:
Smart Ways to Manage Time on Social Media
How to Measure the Impact of Social Media on Your Business
Thanks for the great tips to manage social media. Its really hard to manage them while you are writing article at the same time.
Nice information, I would like to some point which I take during social media activity, An effective workflow will include automation, scheduling, and interacting in real time without exhausting all your time or energy. Start with one or two platforms and set up your systems. Consider using a combination of hiring a virtual assistant and managing some of the work yourself. Whatever you do, don’t wait until you’ve completed a manuscript to start considering your platform.
I suspect that “What does social media success within your business look like?” is often the missing piece. If you don’t know what success looks like, you can spend a lot of time wandering around in the fog and tripping over crocodiles.
That’s for sure, David. Tough to make it to the goal line when you don’t know what it looks like.
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