Blog titles have incredible power.
Within seconds, the right words can challenge readers to take action, and ignite a flurry of social media activity.
Whether you want to convert readers into blog subscribers or paying customers, every click is an instant opportunity.
Unfortunately, the majority of readers will never make it to your content with 80 percent saying that based on title, they won’t get past the headline.
That makes your title the difference between a click-through and a click away.
So, how can you write an eye-catching, attention-grabbing blog title?
Find the perfect mix!
It’s a combination of art and science, weaving together a few key components. Below, we’ll take a look at how you can create a headline that converts, compels and produces a positive result.
This post is based on a very popular article I wrote, “Foolproof Formula to Incredibly Catchy Blog Post Titles.”
Due to the conversation around it, I decided to expand on the ideas, putting together a list and infographic to help you craft your own compelling blog title!
Unlock the Keys to Absolutely Irresistible Blog Titles – An infographic by Rebekah Radice
Embed on Your Site: Copy and Paste the Code Below
Formula to Irresistible Blog Titles
1. Make it Personal
A blog title that speaks to a personal need or situation can be very effective.
For example, “How You Can Put the Love Back in Your Relationship” not only solves a problem, but also relates to readers on an intimate level.
2. Make Life Easier (or better)
Think about your product or service from the consumer’s perspective.
What problem does it solve and how can you best get that point across in an easy and efficient manner?
3. Encourage Action (and interaction)
Blog post titles should encourage action and inspire your reader to click-through. Are you asking questions, gaining valuable insight from your current subscribers?
Know what triggers that action and how you can best position your content.
4. Lose the Jargon
Just because you speak in industry terms, doesn’t mean your consumer will understand it. In fact, to me it always feels incredibly off-putting.
Don’t make your client struggle to keep up with you. Lose the jargon and focus instead on making your blog title one that is reader and consumer friendly.
5. Be Interesting
What makes your blog post intriguing? Is it news that hasn’t been shared or a tip that readers can’t find anywhere else? Draw them in, but do it ethically.
Being an avid reader myself, I can tell you how disappointing it is to read a compelling blog title only to find the content lacking. Keep your title interesting, but true to what they’ll find once inside.
6. Be Original
Seems simple, right? Unfortunately, being original seems to be easier said than done as copycats abound across the Internet.
My take? If you want to stand out, you must take a stand.
Put your own unique spin on blog content as well as your title. Remember: there may not be any unique ideas left, but there’s always room for your unique perspective.
7. Be Honest
I mentioned this point above, but it’s important enough to repeat. Slimy, spammy and deceptive never sell. At least not in a sustainable way.
Always make sure your blog post title is in alignment with your content.
Misleading blog post titles create distrust and frustration, two lasting feelings that no blogger wants their reader to walk away with.
8. Speak Directly to Your Audience
Know your audience and do your research. Ask yourself:
- Who am I trying to reach?
- What problem does my post solve?
- Is this topic valuable?
- Would I click-through if I were the consumer?
9. Stay on Point
Blog titles tell a story about what’s to come. They share a brief snippet of what can be expected once inside the article.
What story does your blog title tell? Is it consistent with the body of your article? Don’t allow your title to stray from the main subject of your post. Stay focused and on-point.
Your readers will appreciate it and your traffic will be the better for it.
10. Be 100% Clear
A confused mind doesn’t buy. They also don’t click.
In a study by Conductor, five types of headlines were analyzed. Here’s what they found,
“The commonality among the top three resonating headline types vs. the bottom two is that the more the headline type resonated, the more explicit the headline was as to what the reader was going to get out of reading the article. Put another way, humans don’t like uncertainty.”
Take away the uncertainty and be 100 percent clear in what you’re offering.
Final Thoughts
While there are plenty of ways to craft a click-worthy blog post title, the ideas above should put you on the road to success!
What’s your top tip for writing a blog title that creates buzz?
Read my original article: “Foolproof Formula to Incredibly Catchy Blog Titles.”
Hi Rebekah, It’s Good Tips for us, I appreciate the tips. I enjoy to read your post and this is very helpful for me. I’ve done it. Thank you!
Thanks once again for your great tips Rebekah! I truly appreciate them. I read one of the above comments and suggested for you to add a followup post.. I second to it.. yes, it will be great to have some samples of what and how you do it.. for sure will help me ahaah ?
Thanks for the tips, very useful for the novice bloggers me, I’ll put it into practice immediately
great tutorial. be original…
great post friend. Thanks for sharing ur article totally good rebekah.
Thanks for good news
great post friend. Thanks for sharing ur article totally good rebekah.
Thanks rebekah
thank you rebekah
It might be a little difficult, but worth to try. Thanks for the nice tips Rebekah.
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Hi,
Thanks a bunch for the mention among these pros!
Good on you for investing that time. That’s smart and you’re being like the pros are being in so doing.
Thanks for the tips, very useful for the novice bloggers me, I’ll put it into practice immediately.
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Thanks Rebekah, Good Tips. I enjoy to read your post and this is very helpful for me.
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thank you rebecca , tips you gave really helped me
niche share brother, thanks fo sharing 😀 and keep posting
Hi..Rebekah.
Good tips and complite..
Hi Rebekah, Good Tips, I appreciate the tips. I enjoy to read your post and this is very helpful for me. I’ve done it.
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Rebekah,
Thanks once again for your great tips Rebekah! I truly appreciate them. I read one of the above comments and suggested for you to add a followup post.. I second to it.. yes, it will be great to have some samples of what and how you do it.. for sure will help me ahaah 🙂
Thanks so much for your enlightenment on this “headline creation” subject.. very helpful.
Good tips! When I was a tutor in college, I would always tell students to simply “say what you mean and mean what you say.” That’s my motto when blogging as well.
Thanks Rebekah! I appreciate the tips. I would love a follow-up post from you that provides 2-3 (or more) examples of each of the principles.
Thanks again!
I enjoy to read your post and this is very helpful for me.
But I’ve got problem in number 8. Visitors read and come to my blog but they just read it without leaving any comments. Does it mean I solve their problem? How can I do to make them commenting on it? Thank You 🙂
Hi Rebekah,
A great post today and I love the infographics. I guess I learn more from visual. The infographic helps me more than the words but the words are important too.
Have a great day. Monna
I’m like you Monna, I learn better with visuals. My guess is…a lot of people do since Infographics have become so popular!
Hi Rebekah,
You mentioned some really crucial point about writing an amazing title. I personally believe that creating emotional relation with your reader via title is great way to get higher CTR.
As they say in sales, people buy on emotion and rationalize with logic. If you give them both emotion and logic in a blog title, you have a winning formula!
Couldn’t agree more. Curiosity and emotion are also powerful combinations to use in creating headlines.
Upworthy and Viral Nova have generated huge audiences using such combinations.
Thanks for sharing some valuable ideas to write blog post title Rebekah.
I like easy, personal, original and interesting ways to attract the visitors. I would like to use “Adjectives” and “”Numbers” to grab the attention of readers to my blog posts.
Will execute your useful tips to write better blog post titles, keep sharing the stuffs like this!
Excellent Rebekah! I like being silly, original, and more long winded to stand out. Off the cuff for sure, but it works for me 😉
The point is…you do a fantastic job being you Ryan and that’s what people have connected with. Everything I see you write or post is authentic and that will always resonate with people.
Oddly enough, I’ve got a post and infographic scheduled to be published on a similar topic.
Frankly, I’m not interested in words like “Outstanding” or “Killer” or a lot of huge buzzwords. I was an English major and I was an editor and co-editor for several journals and publications.
Those have been cliche and just a turn off. I understand why they can be used, but my philosophy on title writing is pretty cut and dry because it makes sense, and what people will connect better with it. Often people put those buzzwords in and their article falls flat. They don’t need fancy. They need to know exactly what the article is going to be about.
And that’s what makes your content (and titles) work so well Nile. You get what your readers want. Great point on keeping it simple too. It doesn’t have to be as difficult as it might feel.
Rebekah,
it is so nice to be able to come to your blog and always learn more or renew something that I already know.
This article is one that I have been always searching for to have it written as you did… the 10 tips are right on.. and I made a cheat sheet with them on it for a reminder when I get stuck..
Normally I never know what I come up with so I write the article and then decide on a title according to what I wrote… sometime is difficult.. but so far did not have to run any contest, so I always correct 🙂
Thanks so much for sharing such a wealth of information with all of us ..
Look forward to more as time comes since I know you have tons of great information to help us all.
_nickc
My mind is slightly twisted so I have to try really hard not to scare people away with my posts. Since my main occupation right now is MOM my topics tend to revolve my mini me and home life. I know there are tons of other blogs around like mine it does become a bit difficult to stand out from the others.
Hi Rebekah,
You are absolutely right. The first thing which catch anybody;s attention is the title of any blog it’s post. In the beginning of blogging it’ really hard to generate so effective titles which can attract readers.
Though it seems as beginners need to learn more about using perfect title to their blog.
As you have mentioned about the main steps we can follow. Honesty, truth, original value content and many other stuffs are required which are enough to attract people.
Thanks for the post.
~Ravi
Thanks Rebekah for these very valuable tips to create engaging blog posts titles. I have to admit, that from time to time I struggle with titles, so the next time I’m stuck I’m going to re-read your post to fine tune what might work best and to get some inspiration. Thanks, again!
First time at your site and I love it. You have some awesome marketing and promotional ideas that I’m going to come back and consider more in depth. 🙂
Great article and really enjoyed the graphic you have. I think a big one in my opinion is loosing the jargon. Although you may know a lot about a specific topic you never know who may visit your blog so if your titles are either to advanced or just simply doesn’t make since to your everyday visitor it may be to intimating. Thanks for all the great tips!
Excellent tips Rebekah. I must admit there are certain headline tactics that completely turn me off and I won’t even look at the article – the biggest offenders are the article headlines that shout at you about AWESOME RESULTS or how you MUST DO THIS! Ugh 🙁
Rebekah,
You nailed it again! I love the 4 step part; original, direct, honest and on the point.
Guess I got to practise more on that. I am seriously bad in those :/
Thanks for giving a knock on my head. Have a blessed week ahead!
Hi Rebekah,
That’s ALL so true 🙂
Your title is the first thing that will grab anyone’s attention, so it better be catchy and good enough. Being clear, honest, and to the point is the key. I think the best is if you can connect to the audience through your title by making them personal so that they take action, that would be purpose served.
I guess you need to cater to the title length too and keep it to within 55 characters I think, though I see many people go beyond that too, something that Google doesn’t recommend.
Thanks for sharing. Have a nice week ahead 🙂
I keep it wild and make sure to only choose my titles after I have created my article. This has been working for me over 3 decades. It is original, fun and keeps those readers on their toes.
When doing this method. I see many titles that have worked with my writing make sense. If I try to title first. Then it never makes sense.
Thanks Rebekah, you keep my mind working overtime. I love arriving with fresh ideas being created. Only after I read one of your articles.