Since we were children, our parents have prepared us for what was to come.
And as adults, we’ve learned that they were right… you can’t jump without a parachute, walk without crawling, leap without getting a running start.
And yet, we rush off into building our online presence without one thought given to the planning, execution, and action required to succeed.
It’s like taking that first trip across country without GPS. You might get to your destination, but it’s not going to be pretty.
More than likely, tears will be shed, words will be uttered, and emotions will have flown by the time you arrive.
If you’re tired of that same old story playing out in your business, and eager to create better online practices that drive radically improved results…
PREP Performance Marketing is for you!
This precise method was born out of years of surveying, studying, and taking action within my own business.
You see, back in 2004 when I began to use social media to market my business, the idea of connecting with my target audience online seemed like a slam dunk.
I thought that if I wrote some content, promoted it on social media, and sent it off to my small email list, VOILA, customers would find me.
Boy was I wrong.
Instead of increasing momentum and conversation around my brand, those one-off tactics were crushing me. I was spending way too much time writing blog posts, creating podcasts, and running around social media.
It was exhausting.
Contrast that to one year later, and EVERYTHING had turned around.
The answer? I’d created a predictable, manageable, and measurable social media system and online platform. Instead of chasing results, I designed a formula that naturally attracted my exact right customers.
Imagine that… people ready to BUY!
I also made a RADICAL shift in how I used social media for my business. I remember the day I had that aha moment.
I was standing in the kitchen getting ready for a neighborhood party. I’d planned out the appetizers, run to the store to get everything necessary for my empanadas, baby quiches, and famous guacamole when the phone rang.
I dropped what I was doing, answered the call, and found myself sucked into an hour long conversation. As I hopped off the phone and frantically shouted at my husband to run down and help me, I sighed.
I’d lost valuable time and was way behind schedule because of my poor preparation.
I shook my head wondering how I’d get everything done in time. It was in that moment that I was reminded of the old adage I’d heard over and over growing up...
... Your lack of planning doesn’t constitute an emergency on my end.
My lack of planning had turned into someone else’s (my husbands to be exact) emergency.
Right then and there I realized, this was the problem in my business and so many others. I’d hop online, run down a rabbit hole of chasing mentions, trying to keep up with conversations, and busily churning out content. But I’d forgotten the one key ingredient:
You see, when we slow down and do the tough work - the planning, research, and execution required to succeed, the profit (that final P) will come.
But until then, your business income is directly tied to your lack of a prepared outcome.
And that’s where the PREP Performance Marketing program comes in.
No more long nights chasing some magical online strategy, no more worry about how to build your brand online or where your customers will come from…
With PREP, you’re joining a community dedicated to your success. And NONE of the training includes any convoluted strategies or processes you have to work at at an insane pace.