Do you know what you want to achieve in your business? Have you identified how social media will support those goals?
A social media strategy, when followed, can create exponential growth. But to succeed, you need to create clear and well-defined social media goals.
With explicit goals and measurements in place, you ensure your actions are meaningful.
During this Brand Authority Podcast, you’ll learn how to create the right goals that help you:
- Win more customers
- Increase revenue, and
- Drive significant business growth
3 Steps to Set Achievable Social Media Goals For Your Business
Highlights From Episode 21
Before You Begin: Reflect on The Previous Year
Before you begin setting your goals, you need to look back and reflect on the previous year. It will help you highlight and examine what worked for you and what didn’t.
Find a quiet place and write down your answers to these questions:
- Is your business exactly where you want it to be?
- Have you achieved everything you set out to do?
- Is your clientele exactly who you want them to be?
- Is revenue growing at an exponential rate?
All of these will translate into your business and social media goals.
Step 1. Create High-Level Social Media Objectives
Start by writing down your top three social media objectives. Remember that these should support your main business objectives. They should also challenge and inspire you.
One of the best ways to check whether you’ve set the right goals is to ask yourself:
Is this something that, when achieved, would blow my mind?
All your objectives should get a resounding “YES!” to this question. Once you’ve set your objectives, it’s time to create 3 key business or social media results for each objective.
While objectives are what you want to achieve, your key results are how you’re going to get there.
As soon as you jot these down, take a minute to write down one Stretch Goal – the BHAG (Big Hairy Audacious Goal).
This should be a high-performance, ambitious goal that will have a big impact on your results. Make sure it’s clear, compelling, energizing, and highly focused.
Step 2. Prioritize Your Objectives
Your next step is to prioritize your objectives and determine what the end result will look like.
So, for each objective, answer the following question:
When I achieve ______, _______ will (increase, improve, radically change by) _______ (%, #, leads, etc.)
Be as specific as possible in what that outcome will be.
If you can’t visualize it, you’ll never be able to take the right steps to get there.
Step 3. Create a Plan of Action
You’ve written down your goals. Now it’s time to make sure you actually follow through and turn them into reality.
You need to envision what you need to achieve your goals.
What you need is a plan of action. This is where you’ll work through the tiny daily details that formulate your action plan.
Now schedule deadlines for all these goals and objectives. Deadlines are the fuel that powers your social media goals, and the milestones that keep you motivated and inspired by your end goals.
Once your goals are written, keep them in front of you.
Looking at your goals often makes them look unattainable. That’s why you need to break them down into smaller actionable steps and start turning them into daily to-do’s.
If you want to put your goals on overdrive, download my 2018 Goal Setting Guide and worksheet.
It will walk you through every step of how to create business and life goals that help restore clarity back into your business and life.
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