Not sure how to make the most out of your Twitter content?
Wondering how to get more mileage out of every single tweet?
Repurposing content is a secret all smart Twitter marketers use to maximize exposure.
Not only do you breathe new life into content you’ve already created…
…But you extend the reach of your tweets.
That’s what makes this smart Twitter content strategy simple, but powerful.
Instead of creating, curating and tweeting content all day long, you repurpose your most popular content.
Want to get started?
Below are 13 ways you can take a single tweet and turn it into 13 new pieces of media.
A Smart Twitter Content Strategy You Need to Use
What does “repurposing content” mean?
I’m sure you’ve read about people who repurpose their content, and maybe you’ve tried it yourself, but do you REALLY know the power of repurposing?
Each piece of content you create starts with an idea…a good idea.
You map out the framework for how that idea will offer value to your audience.
You provide tips and solutions that will solve their problems.
In other words, you craft a piece of content you’re proud of.
Now what? That’s it?
This is where the power of repurposing comes in.
The valuable ideas you had when you sat down to write that piece of content don’t suddenly become useless after you tweet.
As a matter of fact — you can use that same idea to create dozens of additional pieces of content — across multiple channels.
Repurposing content is a mindset. It’s a content philosophy that will allow you to crank out high quality content fast and frequently (often leaving people scratching their heads).
It’s a way to ensure that your ideas always stay relevant and top-of-mind.
It’s a way to repackage your Twitter content in new ways that will attract a new audience.
Let’s take a single tweet for example
I can think of 13 ways you can repurpose a single tweet.
But before you get started — you need to have some good tweets to choose from!
I recommend clicking over to 13 Good Tweets You Can TOTALLY Copy Right Now (Templates Included).
Or, better yet…
Use the Post Planner app to choose from thousands of viral photos you can tweet.
This is content that is already proven to be successful, and it will take all the guesswork and time out of finding content to tweet.
IMHO, it’s a no brainer!
Once you’ve started tweeting super good content, here’s what to do next:
Check your Twitter Analytics. Which tweet got the most engagement over the past 90 days?
I went into my own Analytics and found that my tweet with the highest engagement over the past 90 days was a tweet that showed a slice of bacon and hash browns that looked like a wookie.
That tweet had a 5.8% engagement rate, which is pretty high.
(All credit for this Star Wars breakfast work-of-art goes to Carrie Elle)
As you see, there was another tweet with almost 3 times as many impressions, but what we are looking at here is engagement.
Another option is to look at your Google Analytics to see what your most popular posts are and repurpose those.
But since we are focusing on repurposing a successful tweet in this post, we’ll stick to Twitter Analytics.
The tweet with the Chewbacca bacon will work just fine.
(after all, who doesn’t like bacon?)
Either way, repurposing content will build thought leadership and influence around your niche.
Now comes the fun part
Look at the list below and follow the journey of social media engagement that can come from one tweet.
1. Create a SlideShare of Top Tips
You could easily create a SlideShare that gives step-by-step directions. Here’s one we created a while back that did exactly that.
Just think, if I repurposed my tweet into a slidedeck, anyone could make their own wookie bacon on Saturday morning! ?
But no matter what tweet you’re repurposing, remember:
Tutorials work well on SlideShare. Find a way to teach and tell, not sell.
2. YouTube Video of SlideShare
You can turn your tweets into SlideShares and those into YouTube videos.
Or turn it around. Turn your YouTube videos into SlideShares.
Better yet, do both so you get the most reach.
It’s simple when you think about your industry and all that you tweet about daily. Consider something like this from Technology Guru’s.
It’s short and to the point, but powerful in it’s ability to reach a whole new audience.
Now take that video and tweet it!
3. Infographic
Gone are the days when you have to hire a designer for a stunning infographic!
There are plenty of free tools that you can use to create your own infographic quickly and easily.
I recommend trying Canva, PiktoChart or GoodLabs.
You could easily take your original tweet and break it down into something more detailed like the SlideShare or YouTube you created.
It would barely require any more work.
See how easy this repurposing stuff is?
4. Livestreaming (Periscope, Facebook Live)
People want to see you making this Star Wars breakfast so livestream it!
Livestreaming allows you to connect with your audience on a whole new level.
When the recording is complete, write a follow up post and embed the livestream right into your site.
At this point, you are becoming pretty well known for your wookie breakfast.
Klout has even added Star Wars to your list of expert topics, and people are starting to ask you some specific questions.
One Twitter follower asked, “How do make scrambled eggs and fruit look like Star Wars too?”
5. Share a Question on Quora
Now is the perfect time to share that question on Quora.
Get some great answers? Tweet a link to them!
6. New Blog Post
After thinking about how to answer that question, you decided to write a third blog post that explains how to create scrambled egg tie-fighters and turn blackberries into Millennium Falcons.
There are so many people engaging with your content now!
Keep the momentum going.
You are nowhere close to being finished with repurposing that single tweet!
7. Webinar
You’ve got plenty of content now to make some PowerPoint slides and host a webinar.
You invited another Star Wars fan to co-host the webinar with you, and you’re both promoting it on your social networks.
In this webinar, you’ll talk about all kinds of Star Wars food designs — and of course you’ll circle back around to the original wookie bacon and hash browns.
After all, it’s tricky getting that wookie shade of brown just right, but you’ll instruct your audience how to do it easily!
Oh, and while you’re at it, go ahead and create another SlideShare for your webinar.
8. Quote Images for Twitter
Quote images work well on Twitter, and as long as you remember to use a hashtag in your tweet, you can capture the prime real estate in Twitter search (if your picture is high quality).
Pull the images from the Star Wars breakfast foods you created for your webinar slides (they are right there on your camera roll).
Use a photo-editor to crank up the colors (vibrance, saturation, contrast, brightness) and optimize each image for Twitter.
In other words, make it a horizontal image. Vertical images don’t get as much engagement on Twitter.
How to Schedule #SocialMedia Posts Like a Pro via @WebPromoExperts https://t.co/2wm106Y4pg with @postplanner pic.twitter.com/eiCZ6f43F5
— Rebekah Radice (@RebekahRadice) September 23, 2016
Then, drop those images into Canva, Relay or Over to add a Star Wars quote on each one.
Now tweet these with a link to your blog and the #StarWars hashtag.
You’re really on your way now!
But we’re not finished yet…
9. Bullet Point Images for Pinterest, Facebook and G+
While you’re at it creating those Twitter images, how about create some customized graphics for Pinterest, Facebook and G+?
Unlike Twitter, you can use a vertical image on the other 3 big sites, and they typically do well (again, IF your images are high quality).
Instead of putting a quote on these photos, how about put a funny bullet point list with 4 reasons why bacon and wookies combined make the best breakfast ever.
10. Email Autoresponder Series
It’s time to get your email list included on all this Star Wars fun.
It’s the perfect time to gather all the content you have so far and create an autoreponder series.
Don’t forget to include a call-to-action!
11. Interview / Podcast
Now you’re probably about 3 weeks into the repurposing project for your tweet.
People are starting to ask you some very specific questions about your kitchen.
They want to know what kind of knives you use when creating your Star Wars creations, and they want to know if one kind of bacon works better than another.
You’ve decided to invite your favorite food artist on Twitter to be the special guest on your podcast.
You’ll answer all the questions that people have about your wookie design and kitchen, and you’ll also interview the food artist about general tips and tricks to save time while making food art.
The interview goes even better than expected, and now you have plenty of content for a new blog post too!
Don’t forget to embed your podcast.
12. Free Bonus Material for New Opt-In Subscribers
You guessed it!
Now when anyone opts into your email list, they’ll receive a link to your blog post and podcast — which will give them 15 time-saving expert tips to make food designs lickety-split.
13. Ebook
You didn’t even realize this was going to happen…but suddenly you’re an expert on Star Wars food designs.
You have so much content now that it would be nice to consolidate it all in one place.
How about an ebook?
Don’t run and hide!!
Many people are intimidated by the thought of putting together an Ebook, but just remember, you don’t have a deadline so you can take your time with it and have fun!
I recently wrote my first Ebook, and it was a wonderful experience.
Mine was about 18 pages (gDoc), which translates to about a 25 page Ebook (with the design).
You can click over to Fiverr to find the perfect designer who can bring your words to life!
I recommend reading How to Create an Ebook from Start to Finish [+18 Free Ebook Templates].
Conclusion
There you go!
You have now taken a single tweet and repurposed it 13 times.
With each repurpose, you are further establishing yourself as a leader in your industry.
When you add all the social media promotion that goes along with these 13 tactics, you have an entire marketing campaign that will continue to generate website traffic for months after it’s over.
So go choose your most engaging tweet and get to work.
There is all kinds of online goodness waiting for you on the other side!!
(image credit: Carrie Elle)
Hey Diana, It’s great to know about the use of content on Twitter. This is the best way to increase the level of your business in targeted area. Thanks
It truly is definitely excellent post. I am really very pleased to check out your website. I am found that any of us actually want. Thank you so much.
Always found twitter is harder for engaging with users than some other social media sites. These strategies will sure help. Thanks!
Hi, Diana,
Great and Very informative posts. Twitter is really a great way to promote things, But the tools you have mentioned here is also very helpful to get most out of twitter promotion. Its so helpful.
I have been looking for a tool such as Relay in the past few days. Thanks to this post, I discovered it 🙂 I’m going to try it extensively now.
Thanks a lot
I like pretty much all of your twitter engagement strategies, but wouldn’t you say that for many business’, Twitter is kind of over? That’s how I have been feeling. I feel as though Twitter is doing too little, too late to stay relevant.
Hi Kim,
It’s true that all social media sites eventually run their course. I’m looking forward to the day that happens to Facebook. hahahaha
It seems as though Twitter is evolving into more of a real-time news channel, although I’m still getting a ton of engagement.
I love Twitter, and I’ll be active there until the end!!! 🙂
Thank you for your comment,
Diana
Superb! Your blog is nice. Thank you for sharing the great information.erp in chennai
Always important to have the right strategy from the start. Twitter is such a great sales tool if used correctly.
Yes it is! I agree.
Hi Diana,
You have consolidated some helpful strategies to grab the most from the Twitter content. I use most of the tools that you have listed here but didn’t use them for tweets.
I would like to implement your ideas to reap the benefits of Twitter and thus I’m bookmarking your excellent post.
Repurposing the content is a good idea to get a good exposure, I’ll do it.
Thanks for your great contribution, keep your good work.
Hi Nirmala,
Thank you for your kind words. It’s a huge honor that this post made it to your list of bookmarks! I’m humbled.
Have a super day,
Diana
It is very helpful.
Some great strategies here for using Twitter I had not thought of to date. Thanks for sharing, I will be implementing some of them in the very near future
“I can think of 13 ways you can repurpose a single tweet” – that got me hooked!
Seriously, I’m going to experiment with this method over the next couple of days. I’ll be back to let you know how I get on. Thanks for the share 🙂
Awesome, James!!! I can’t wait to hear how it goes! Best of luck to you.
I learned new ideas to repurpose contents. I am going to try them.
Thanks for the awesome post!
Thank you for stopping by Siya! I’m glad you liked this post. 🙂 Have a great day!
Repurposing content through different mediums allows your audience to see the same things in different ways, and this also gives your information several different perspectives. These perspectives also help reevaluate your own content and come up with more ideas! Thanks for laying out all this tools Rebekah! Great 🙂
Hi Katrina, so you are a fan of repurposing content too!!! Awesome! And yes, Rebekah is the Repurposing Queen. I’ve never seen anyone repurpose content as creatively as she does. 🙂 Thanks for leaving a comment on my post.
Thank you for your nice post. It is really useful. Shop for organic products Fuzzy International.
Thanks Fuzzy :))) Have a super day!
I’ve wanted to be on your blog for years — longer than I can remember. And now it’s a reality!!! Thank you, Rebekah! 🙂