Ever wonder how to use Twitter to build your personal brand?
Eager to make Twitter part of your social media strategy, but not sure how to get started?
With over 330 million active users, Twitter is ripe with opportunity. But in the midst of that is a confusing stream of content, connections, and conversation.
So where do you begin?
Here’s a look at the 10 step Twitter formula to unleash a dynamic and profitable personal brand!
How to Use Twitter to Unleash a Dynamic Personal Brand
1. Define Your Mission and Vision
Before you launch your Twitter account, determine your mission and vision for this social network.
Whether your goal is to:
- Boost brand awareness
- Connect with quality leads, or
- Create new relationships
… Twitter can put you in front of the right people if you know who and what they’re looking for.
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Believe in yourself
Listen to understand
Friends that lift you up
What would you add?#entrepreneur #success
— Rebekah Radice (@RebekahRadice) November 18, 2019
2. Know Your Customer
Take a moment to think about who your customers are and why they’re using Twitter to connect and engage with a business like yours.
Are they seeking information, insight, a forum to be heard, or do they need a place to share their passion for your company? My guess is that it’s a little bit of each.
Give your past, current, and prospective customers a way to virtually connect with you daily.
Well-crafted tweets that share your personality go a long way in establishing your personal brand.
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3. Translate Your Brand
Your Twitter presence is an extension of the brand you’ve built across the web.
To translate it to a new network with a different audience, you need to focus on your Twitter brand’s look, feel, and intention.
Answer a few questions:
- How does your brand make people feel, and how will that be seen, heard, and felt on Twitter?
- What’s your brand’s purpose, and how will Twitter help support it?
- How will your Twitter strategy extend the mission and vision of your brand?
If you’re clear about the message you’re conveying, Twitter becomes an enormous benefit.
If you’re unclear or lazy in your approach, Twitter will be an enormous waste of your time.
4. Find Your Message and Voice
The tweets you put out every day should support your overarching business goals. Ensure your voice, tone, and personality are consistent with every tweet.
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Follow best practices to maintain consistency:
- Translate your visual brand to your Twitter cover, images, and videos.
- Write a bio that speaks to who you are, who you help, what you do.
- Include relevant keywords within your profile to clearly express who you are and what your brand is about.
- Keep the language used in your Twitter profile professional and consistent with your website and other social networks.
5. Use Relevant Hashtags
Hashtags are a way to get your message in front of a much larger audience. Take time to identify what hashtags are being used consistently.
An easy way to begin your hashtag research is through your competition. What hashtags are they using daily? Now take those hashtags and research the frequency and effectiveness of each one.
Find out how often they are used and who is using them through Hashtags.org or Twubs.
Both offer a detailed analysis of each hashtag and will provide a list of those who have recently used it. You can now see what additional hashtags they are using.
Begin to build a list of relevant hashtags that you can scatter throughout your tweets.
6. Connect with Industry Leaders
Your personal brand should be part of the Twitter ecosystem.
Use Twitter tools such as Twitter Advanced Search to search for industry leaders based on specific keywords, phrases, date, location, and language.
You can even indicate that you only want tweets from specific accounts or from those mentioning certain accounts.
Now it’s time to jump into the conversation and begin a dialogue with those tweeting and talking about subjects surrounding your industry or niche.
7. Use Twitter Lists
Once you’ve completed the above task, add these industry leaders to a Twitter list.
Similar to Facebook lists, Twitter allows you to categorize those people you follow into targeted lists.
This will allow you to come in daily and quickly and easily keep up with those you want to build relationships with.
Your next step is to visit your list and start replying to tweets, sharing one of their tweets with your audience, or visiting their blog and commenting on their latest post.
To set up your Twitter lists:
From Twitter.com, navigate to your profile. Click on “lists” on the upper left-hand side, and then choose “create new list” directly below your profile.
8. Set Up a Twitter Search Alert
There are multiple ways to monitor your brand-building efforts. One is through Advanced Twitter Search.
Once you create your Twitter search as described above, you can save that search for future reference.
You can also use tools such as Google Alerts or third-party tools like Agorapulse.
Each of these tools will keep you up-to-date with the latest mentions of your chosen keywords.
Use them to monitor your name, business name, competitors and events happening within your city if you are a local company.
9. Integrate Twitter
Twitter is not the only avenue you should use to build your brand. Use different brand-building tools and ensure they are all integrated.
A few ideas:
- Add a link to your email signature
- Incorporate your link into all traditional marketing
- Add an icon to your website or blog
- Add it to all other social networks
10. Track and Measure Your Results
Tracking and measuring your online results is an important part of your strategy.
Staying on top of what is working and what is not is a proactive way to observe how your content, message, voice, and personal brand is received.
Agorapulse provides detailed Twitter analytics, so you can see trends and sentiment on all tweets.
Use Agorapulse to share your tweets, measure your day-to-day, and stay up-to-date on your performance.
How will you use Twitter to build a dynamic personal brand? I’d love to hear your tips in the comments below!
Full disclosure: Links on this page may be affiliate links which means that if you decide to buy, I will earn a commission. 3 things you need to know: I only recommend products I use within my own business, am extremely happy with, and can confidently promote.
Muhammad Hayat says
Thanks for sharing such a nice post about twitter.
Vipul Chauhan says
This is the perfect post for twitter use 🙂
thanks for this post 🙂
Hi there, thanks for the great blog! Fantastic resources. I’m another one that doesn’t use hashtags enough, but I will definitely start. Doing the Twitter account for an organisation like ours that is multi-faceted (mental health & arts charity but with soc enterprise thrown in) means our followers are often looking for different things. It is so easy to get engrossed in one area without realising. Am going to pin this blog piece up to keep me on track! Thanks again
ps sorry for the name, but we don’t reveal to followers who I am, so I am tweeting as Inkwell Arts, not myself.
Rebekah Radice says
When you’re managing social media for a brand, it can be challenging to stay focused on all of the activities that generate results and eventually business. There are so many different ways to use Twitter and some of them feel as if they could take up a whole day in and of themselves.
Glad these were helpful to you!
Gregory Bowen says
Hello Rebekah….I have been using twitter, but never had the response I was hoping for ……Your post explains a lot …..I didn’t realize what all was available…….I like the lists part and the search …..Thanks for your post ….Now, I feel like I have a few things to try on twitter……Smokey
Lesly Federici says
This is my first time to you blog! So wonderful to meet you! Great tips. I really haven’t explored Twitter so your information is really help ful.. thanks! Look forward to more of your great posts .. thank you
The Food Curator says
Rebekah, fantastic post, I for one do not use hashtags enough. You have inspired me to start looking for the most relevant to me. Writing about food means there sometimes seem too many to chose from.
Rebekah Radice says
I can imagine there’s a very wide range of hashtags you could use. Are you known for anything in particular? For example, desserts vs vegan dishes? If you can break it down it would be easier.
Sarupa Shah says
Great post Rebekah – the hastags – I love but so many people are saying they are passe…I don’t think so and your post today reminds me that they are really important in branding. Great post – thanks for sharing!
Robert Natowitz says
What a windfall! Your post is packed with valuable information. I’m especially happy to find the “Advanced Search” tool. Thanks!
Rebekah Radice says
Definitely check out Advanced Search Robert. You will love the ability to do a deeper dive into your target market.
Chery Schmidt says
Hey Rebekah, What a nice blog you have here jam packed with great information! I really do not use Twitter probably because I didn’t know anything about what you taught us here in this post. I am going to book mark this and take the time to really go over everything.
Thanks for sharing
Ade - Mr Wisdom says
New to twitter, I got a couple of useful tips from this article. I have never used hashtags nor twitter lists. I continue to get my social media training from you!
Zac Johnson says
Great breakdown and list of resources. I’ve always been a lot more active on Facebook than Twitter, but Twitter has some of the better tools for connecting and following others in the industry.
Hi Rebekah, very helpful summary of things to consider for a new business in Twitter. Not only that but you took it a step further and added lots of helpful tools that us bloggers can leverage too!! Hashtags I find very useful in gaining a new audience. Analytics I use for my site, but not yet at the point of using it for Twitter. Good to know Topsy provides that. There are so many things to consider – thanks for cutting through the noise :>
Thanks for sharing this especially when I am a Twitter junkie. I like the part about searching the right people. I did that recently and I managed to connect with more ‘related’ users of the same niche.
And the list part was recommended by one of my blogging buddies. Hey, everything looks so simple once I have listed them accordingly.
Lovely tips as usual and I really enjoyed reading.
Thanks for sharing Rebekah!
Rebekah Radice says
I’m right there with you as far as being a Twitter junkie Reginald! Lists have been a life-saver for me. It’s the easiest way to keep up with a select group of people on a daily basis in my opinion.
Thanks for stopping by!