Did you know that 55% of people watch videos online every day?
Or that social video generates 1200% more shares than text and images combined?
If you’re not tapping into the immense power of video, you’re missing a huge growth opportunity.
But while it’s a great tool for building and marketing your brand, that doesn’t mean you should dive head first.
You need to be strategic with your video marketing strategy, and that includes the type of video you create.
In the latest installment of the Brand Authority Podcast, I walk you through the 3 types of video you should be creating today.
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3 Types of Video You Should Create to Build Your Brand
Episode 3 Highlights
1. Live Video
Live video lets you connect with your audience on a whole new level, and do so with the push of a button. No fancy video equipment, or hours in the editing room – just you and your audience.
It breaks down barriers and offers a chance to show who you really are and what your brand is all about. So, tap into that power. Whether it’s through Facebook, Instagram, YouTube or any other live streaming network, use live video to humanize your brand and build a strong connection.
Here are a few ideas:
- Set up a video conference and host interviews through a tool like BeLive
- Give your audience a behind-the scenes look at your business
- Share a live event, conference or local happening
Source: Domain
2. Educational and How-To Training Videos
People love to learn, and they especially love to learn what you already know. So give that knowledge away!
Take a blog post and break it down into actionable tips, create an ebook, or write an email series. Use your creativity to repurpose, update, or reinvent old content into new types media.
The more you give, the quicker you build brand authority and position yourself as the go-to expert.
Source: Internal YouTube Data
3. Promotional Videos
Value always comes first, but it’s the promotional content that turns a viewer into a lead and then a customer. So, don’t be afraid to share promotional videos once in awhile.
Find a way to promote your product or service through a training video where you teach your audience how to do something. Or create an engaging testimonial video that helps people make their purchasing decision easier.
Simply reach out to your top customers and ask them to share their thoughts. Make it easier for them by providing a list of questions to answer. You’re not putting words in their mouth, only offering an easier way to tell their history with your brand.
The key is to create engaging promotional videos that tell your story while keeping your audience entertained.
Listen to the Podcast
Want to learn more about the type of video you should create to build your online brand? Listen to the full Brand Authority Podcast where I talk about each one in detail.
Then, make sure to come back for next week’s episode where I share how you can tell your story on Facebook.
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Brands Mentioned:
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Now a days video plays an important role in marketing medium.Because videos and pictures get far more shares on social media than written text. More can be conveyed in lesser time with videos.
Hi Rebekah,
I have just now read, how to convert the blog posts into the videos on the popular site, socialmediaexaminer.com. So, I would like to create the videos to establish my brand. Do you have any YouTube SEO post? It would help me to get organic traffic for my videos. Thanks
I also agree with your classifications. Your article very quality. It gave me some experience in creating video
Hello Rebekah,
Great tips here 🙂
Indeed video streaming is increasing day by day. People love to go through videos rather than going through images and text.
It helps us to establish close relationship with our customers and could be a win win situation in the long run.
Live videos are trending these days, people love to go live with their new releases or any thing they are doing.
Thanks for the share.
Shantanu.
All three types of videos can help you to build your brand if you do it properly. And on the other side, each of the options give you more opportunities, not only to build your brand. And it can be a little bit confusing as you mentioned in the podcast – especially if you are not completely sure what you want to achieve with it.
I think videos are the great if you want to create and maintain closer relationship with your customers.
Thanks Rebekah!