Rebekah Radice

Social Media Speaker, Consultant, Trainer

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How to Use Social Media to Market Your Business Like a PRO

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How to Use Social Media to Market Your Business Like a PRO

There’s no doubt about it. Marketing your business on social media is tougher than ever.

Just consider the fact that 93% of small businesses are using Facebook. That doesn’t include Twitter, Instagram, Google Plus and the many other social networks.

Is it any wonder why the competition to stand out is fierce?

Or why so many businesses are eager to create differentiation through social media?

But it’s not as easy as it seems.

Creating a successful social media presence takes skill, know-how and effort.

It also takes an understanding of what tactics can push through the overwhelming noise.

Tactics that encourage interaction, engagement and growth.

I recently had the honor of joining Ann Smarty and her community on #VCBuzz.

We discussed social media, blogging, content marketing and so much more.

  • How did I get involved with social media marketing?
  • How do I write my article headlines?
  • How do I manage my time on social media?
  • How can businesses create a bigger buzz on social media?

If you’re ready to use social media in a productive and effective way, read below!

Get a glimpse into my background and ways you can use social media like a pro.

How to Use Social Media to Market Your Business Like a PRO

Q1) When did you get involved with social media marketing? How did you find this career path?

A1) Blogging is where it all began for me. I had no idea what starting an “online journal” would mean to my business in 2004. #ViralBuzz

A1) In 2005 I began to play around with #socialmedia for my own business and then quickly saw an opportunity to teach others. #VCBuzz

A1) I trained businesses on how to use a blog & LinkedIn to build a personal brand through what we now know as social networking. #VCBuzz

A1) Marketing has been my career for 20 years. Taking what I know & helping others connect dots in their own biz is what I love! #VCBuzz

Q2 How many social media networks are you active on? How do you manage? Which one is your favorite?

A2) I’m active on all today’s top social networks. I made an investment into an integrated #socialmedia strategy from the onset. #VCBuzz

A2) I couldn’t live without tools like @PostPlanner @SproutSocial & @Buffer. They make #socialmedia management (almost) effortless! #VCBuzz

A2) Twitter was my 1st love & will always hold a special place in my heart. I’ve met so many amazing people like you here Ann! #ViralChat

A2) It’s also been the biggest supporter of my blog and my number one traffic driver up until Pinterest came along. #VCBuzz

Q3 Your article headlines are outstanding. No wonder they do so well on social media! How do you come up with so catchy wording? What’s your formula?

A3) Always write your title with the reader in mind, communicating a benefit that they cannot live without. #VCBuzz

A3) Make it personal. A blog title that speaks directly to readers situation/needs lets you to relate on a far more intimate level. #VCBuzz

A3) Simple wins! Keep your titles short and to the point. Those that have performed best for me are 60 characters or less. #VCBuzz

A3) Here’s an example “10 Steps to Creating a Winning Social Media Strategy.” 52 characters with 18.5k shares! http://rebekahr.com/1cFfey5

A3) Make them clickable! Inject humor, draw on emotion, solve a problem. You want the reader to immediately find purpose and value. #VCBuzz

Q4 You talk a lot about branding, consistency and visual marketing! Your blog is a perfect example of visual consistency! What are your tips and tools for those looking to become more consistent with their branding?

A4) Define what makes you shine. What unique identifiers, special skills, talents & magic create the brand called you? Share that! #VCBuzz

A4) Determine how to position your brand online. Your message, voice and vision should create a connection with you & your community? #VCBuzz

A4) Invest in your brand. You can’t grow if you’re not willing to put money into the future success of your business. #VCBuzz

A4) Own your name! Use a tool like KnowEm to check 500 networks and instantly secure your brand name. http://rebekahr.com/1g4h4kW #VCBuzz

Q5 You write, you speak, you are well known on social media… How do you manage to do so much? Please share your productivity secrets!

A5) Running a business is definitely a juggling act. The key is to be smart in where you focus your time and energy. #VCBuzz

A5) Track activities, especially online. I use tools like E.ggtimer & Rescue Time to monitor where time sucks happen during the day. #VCBuzz

A5) Give it away! Delegation isn’t easy, especially for entrepreneurs, but it’s worth the time/effort to train the right people. #VCBuzz

Final Thoughts

Social media can be an incredibly effective part of your overall marketing strategy.

Whether you’re a small business, entrepreneur or brand – building a solid social media presence is worth the time and investment.

Make sure to connect with me on Twitter and learn more about #VCBuzz through Ann’s detailed roundup!

Comments

  2. I like the helpful info you provide on your articles.
    I will bookmark your weblog and take a look at again here frequently.
    I am relatively certain I’ll learn a lot of new stuff proper right here!
    Best of luck for the following!

    Reply

  6. Great post Rebekah.
    Social marketing is really tougher today than it use to be. It’s now very difficult for a post to get an meaningful result from the social media unless you know what you’re doing.

    It should all start from your headline down to the content itself. If your headlines are catchy and interesting enough, it will get lots of traction but if its crappy, it’ll die off as soon you shared it.

    Thanks for sharing

    Reply

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