Updated December 30, 2015
Creating your first video is an exciting step. It can also be nerve-wracking.
Whether you’re using YouTube, Periscope or the newest social network on the block – Blab – getting in front of the camera can feel challenging, overwhelming and downright scary.
However, the pros to using video to market your online business far outweigh the cons. Stepping into this medium is well worth the effort!
Below are tips to help you:
- Write effective scripts
- Understand how to capture the attention (and information) of your viewers’]]]]]
- Know where to post, how to post
- What camera, lighting and additional equipment you will need to get started
Why Use Video Marketing
- Video marketing offers an endless supply of content to your website and blog and gives your visitors the opportunity to see the guy or gal behind that great content. Use it for everything from educational to hyperlocal videos.
- With the popularity of YouTube (We watch over 6 billion hours on YouTube per month!!) adding video to your online presence can be a game changer for your business.
- With over 2 million daily active users, Periscope’s meteoric growth is nothing to scoff at.
- Statistics show that 90% of people state that video was a driving force behind their online purchase. (Internet Retailer Study) WOW, those are telling stats!
The problem for most people is taking the first step.
Whether it is fear of the camera or a fear of the unknown, stepping out there can be the hardest part. But now is the time to put on those big girl (or boy) pants and make it happen.
But before you go diving in, let’s get you prepped with the first 3 steps to your video success.
1. Choose Your Topic
Is your topic relevant to your audience?
Is it information that is of interest and does it provide a solution or answer to their needs? Look to your local news, industry headlines and keyword research for high demand topics.
Does your topic offer value to your viewers?
I always look at the content I create from the perspective of the reader or viewer. What value does it offer and what key takeaways will they be able to easily and quickly implement?
If you can’t give solid answers to those questions then you shouldn’t be doing it.
Does your content have an emotional appeal?
Can you share a funny, poignant or inspiring story? Tapping into emotions isn’t necessary. However, it does help your viewers connect with you, your business and your message.
2. Create Your Script
- Outline your key points – What is the number one goal of your video?
- Include information that will connect with your audience. For example, a personal story that relates to your topic.
- Offer something that adds value to their life, solves a problem, gives them hope or shows them how to do something.
- Create a very clear call to action. What do you want them to do (opt in to your newsletter) or where what would you like them to check out (your new website).
- Now practice, practice, practice! I choose to do this in front of a mirror but you can also try it out on a loved one (This would be a supportive loved one that offers constructive not destructive criticism!)
- Time your content to ensure you move through your video quickly. (The average viewer won’t watch a video longer than 2 minutes)
- Create note cards and position them near your camera or use an online teleprompter to highlight your key points.
3. Choose the Right Equipment
Have you purchased a video camera? For me, I’m typically either on my Macbook Pro or my iPhone 6s Plus. Both provide an exceptional experience in both sound and visual quality.
But if you’re looking for something a little different, here’s some great advice from Omni Core Agency. (see their camera recommendations by clicking the link)
- DSLRs offer the best versatility when it comes to capturing both photos and video. If you use a lot of multimedia or want to blend photography and vlogging, choose a camera that can do both well.
- Action cams are the best fit for bloggers who want to do vlogging on the move, whether it’s capturing their adventures or putting viewers in a first person point of view.
- Cameras that require interchangeable lenses are not for the faint of heart. If you’re a beginner, stick to something simple and affordable before investing in expensive equipment that you might not need or use.
- Figure out your needs first. Depending on the type of shooting you’ll be doing, you may need tripods, a camera with low-light recording capabilities, or enhanced audio. Sit down and really plan out how you want to use video to enhance your blog and then find a camera that can match your needs.
- I love the flexibility of the Gorillapod!
- I also use this tripod/selfie stick for events when I need to move around or capture unique camera angles.
While natural lighting is always the best way to go, there are alternatives. Below is listed from least to most expensive.
Just remember, when it comes to video and creating your online persona, Be Yourself!
Creating your brand is all about building credibility and trust between you and your audience. When who we are is accurately depicted in our video and writing, people will respond. Plus, being YOU on video is so much easier than acting!
So get out there and start your video blogging journey!