Writing your latest blog post and hitting publish is just the beginning when it comes to growing your subscription base.
If you truly want to gain the attention of your target audience (and Google), then you will need to spend time promoting your content in multiple locations.
While there are many different ways to go about promoting your blog, I am going to focus on what I have found to be the most effective.
Over the years I have compiled a detailed list of where, how and when to promote your latest blog post.
Below are 25 to get you on your way to increased SEO, traffic, comments, shares and subscribers!
Smart Ways to Promote Your Latest Blog Post
Social Media Promotion
Before you continue on, there is one important thing you must remember: Each social media platform is unique.
Do not underestimate how vital it is to allot time to writing a post or creating an image specifically designed for each particular community. It could make the difference between comments and crickets.
Post your article to Twitter and then schedule several additional tweets to go out over the course of the week.
To make the most of this strategy, put a new spin on these tweets by changing up your original article title. This allows you to A/B test which verbiage performs and which falls flat.
Not only is Google+ an excellent place to post your original content for increased SEO, it is also an important network to build relationships with those eager to +1 and share your content.
The possibility of “going viral” is very real when Google+ is used properly.
Take advantage of this unique magazine-style visual powerhouse to share your content with an image optimized for maximum pinning.
There are many ways to create that perfect Pinterest image. However, according to Curalate, images that:
- Do not include a human face get more pins
- Are shot against a plain white background receive more pins
- Have red in them get more shares
- Are shot portrait style receive more pins
Take the time to create an image that clearly expresses the value behind your article as opposed to simply pinning your featured image.
Make it a habit of posting your article to Facebook with a your newly created graphic and a quick and simple status update relevant to your blog on your Facebook page.
Don’t forget to provide a link to discussed articles. At the same time, place eye-catching advertisements on Facebook to further promote your new articles.
You can share your latest article to your LinkedIn profile, plus any group you manage or belong to that allows you to share your own content.
Many groups on LinkedIn, Facebook and Google_ frown on “link dropping” so make sure to read the group rules before making that mistake. After social media, consider the following methods as well.
Consider turning your post into a video. Did you offer tips or a how-to?
Take one tip and share it in a quick 15-30 second video. Then direct viewers to your site for further information on the subject.
You can use Instagram in a variety ways to promote your latest blog post. Post an image with a caption, share a tip, ask a question or simply point them to your blog.
Jenn Herman, a social media strategist in San Diego, CA does a terrific job notifying her Instagram followers of each new blog post.
There is nothing worse than writing a post only to find that you and a handful of close friends are the only ones who have read it. You put blood, sweat and tears into each post; wouldn’t you like it to reach a larger audience?
Blogger communities are a way to connect with individuals actively writing about your niche or topic. You are able to engage, build alliances and assist each other in spreading one another’s content. Four communities that I am a member of and would highly recommend are:
Triberr is an amazing resource and community designed to amplify your message by getting it in front of a much larger audience. Add your blog, find a tribe and begin to share your posts with those longing to find your content.
10. Social Buzz Club
I have been a member of Social Buzz Club for over two years and love this community. Similar to Triberr, you add your latest post, choose your category or niche and then share it with those eager to pass along your content with their fans and followers.
11. Biz Blogging Buzz
Founded by Kimberly Castleberry, Biz Blogging Buzz or B3 is a community designed to “connect, mastermind, make friends, learn from others, help others, provide value, showcase your talents, get your message out and have your voice heard, gain traffic to your website, monetize your passion and ultimately BE YOURSELF in business.”
12. Viral Content Buzz
Whether the community you join is a group of like-minded professionals or an established platform such as Triberr, joining forces with bloggers talking in and around your topic or niche is a great way to establish rapport, boost credibility and increase your reach.
Bookmarking sites can open your content up to millions of potential viewers actively searching for content within your niche or speciality. Make this a must-do each and every time you publish a new post!
My top five:
Digg is a news aggregator and social news website that categorizes content and makes curation based on topic very simple.
Reddit is a unique social bookmarking and social news website with a very unique community. Search by “sub-Reddit’s” that act as categories.
StumblUpon is a bookmarking and discovery engine that allows users to “stumble” through related content. Add your latest blog post to your StumbleUpon account, categorize it based on topic and let others stumble to it based on interest.
Sccop.it is a bookmarking and curation website where you can create magazines based on topic or niche. Add content from across the web to your Scoop.it account and let others begin to find you based on similar interests.
Delicious is one of the first social bookmarking tools I used and continue to use to this day. It’s an easy way to bookmark, categorize and share your content.
If you are opposed to posting individually to each site or simply don’t have the time, there are tools to help you automate the process. Each will auto-submit your latest post to the top social bookmarking sites.
Onlywire is a huge timesaver when it comes to automating your bookmarking submissions. It is a tool that allows you to quickly and securely submit content to the top social media Networks like Facebook, Twitter and Google+.
SocialMarker works on a smaller scale than Onlywire allowing you to submit links to more than two dozen social bookmarking sites all from one convenient location.
SocialAdr is a free tool that where you can submit to multiple bookmarking sites to quickly promote your sites and boost your rankings.
Bookmark (wordpress plugins)
Also make sure your blog offers the ability to bookmark your posts. There are many plugins that include the popular bookmarking sites I listed above that will add social sharing buttons to each of your posts.
22. Shareaholic (sexy bookmarks)
24. Guest posts
They are an excellent way to leverage the audience already associated with a larger blog. It will allow you to share content within your niche with a whole new group of people. Plus, you can typically include 1-2 links back to relevant articles on your website.
Do your research and determine which sites within your niche accept guest posts. Then put together an introduction letter. Not sure how? Here’s a great resource from Peg Fitzpatrick to get you started!
25. Comment on other blogs
This is a strategy often overlooked. Commenting on blogs that fall within your niche is an excellent way to create strategic relationships and connect with influencers within your niche.
Research the top 25 blogs within your niche and begin to comment on their latest posts. This will build rapport and raise awareness around you and your personal brand.