For me it’s been a passion for as long as I can remember. In fact, I can’t envision a time when I didn’t enjoy taking my thoughts and putting them down on paper. Or in today’s world, a blog.
I love sitting down with an idea and allowing that story to take on a life of its own. There’s an ebb and flow, a creative outpouring when writing that can be both cathartic, energizing and extremely rewarding.
At least that’s the way I see it and one reason why, as I etch out my 2014 goals, writing a book sits atop my to-do list.
Does it scare the crap out of me? Feel totally overwhelming? Leave me shaking in my boots wondering what in the world would ever possess me to work towards such an audacious goal?
But more than that, it’s exciting.
Why Write a Book
Writing a book allows you to transfer your expertise, rich experience, and distinct life-lessons to something that will most assuredly outlive you.
A book becomes a living testament to all that you have learned along your journey and says, “Hey world, here’s a few things I know and thought you might appreciate.”
“When you speak, your words echo across the room. When you write, your words echo across the ages.” – Bud Gardner, Chicken Soup for the Writers Soul
Why a Book Builds Your Personal Brand
1. Authenticity, Sharing and Why it Matters in the Online World
If you are a blogger, you know the rush that comes with writing and then receiving your first comment or social share.
It’s exciting to know that your work has somehow touched someone to the point where they would take the time to engage or pass it along to their community.
A book is a way to extend that “feel good” mojo with a whole new group of people.
Think about it this way. You have the opportunity to transfer the amazing wonder that is you into a living, breathing document. It is your chance to share your authentic self and place it in front of an audience that desperately needs your insight, direction and unique perspective.
You are the gatekeeper to that information. If your voice can somehow help others to grow, prosper and live a better life, why wouldn’t you want to share that gift?
“A book is a physical souvenir, a concrete instantiation of your ideas in a physical object, something that gives your ideas substance and allows them to travel.” – Seth Godin
2. Positions You as the Go-To Expert
With the inception of the Internet, just about everyone has become a supposed expert. This makes writing a book an excellent way to establish yourself as a true authority within your field.
With a book behind it is far more likely that you will be viewed as the “go-to” expert, increasing your visibility and extending your reach.
Not only is it a platform to showcase your special skills, but also a way to share your personal story.
A book puts your intellect on display and not in an arrogant way.
Plus, think about this.
Elevating personal brand awareness within your specialized niche means doors of opportunity begin to swing open.
Just imagine what could be if you allowed yourself to work towards what ought to be.
“If you wait for inspiration to write; you’re not a writer, you’re a waiter.” – Dan Poynter
3. Increases Credibility
With increased visibility and a boost in authority comes credibility.
It can also help you gain the competitive edge in your field, positioning you as the recognized and trusted advisor within your field.
Let me ask you this…
When you are ready to make a large purchase decision within your own life, who do you look to? Someone with an established track record or someone unknown?
More than likely, it’s the person who has shown that they excel within their specialized field.
Writing a book reinforces the fact that you know your stuff.
Making the Decision
Choosing to write a book is a major decision and shouldn’t be taken lightly.
However, if writing a book is your dream, then putting it off is only prolonging the inevitable.
While I know that life can get in the way and that writing a book can easily get pushed aside, I also realize what a boon persevering and seeing your dream through can be to your business and personal brand.
Writing and publishing your book, whether it’s a huge success or simply a personal victory can make all those long nights worthwhile.