When was the last time you updated your social media bio?
If you’ve spent time agonizing over what to write, how to write, and what to include – let me put your mind at ease.
Sharing your strengths, skills, and unique solutions doesn’t have to be difficult.
That’s why I’ve put together a 4-step process to help you create a bio for every social network.
Sound daunting? Don’t worry!
I’m sharing the simple process below, plus a quick video to walk you through the social media bio formula.
STEP 1: Bio Audit
Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network.
To do this, take 15 minutes and:
- Go to Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google+ and any other social profiles you’ve set up.
- Complete this checklist and answer each question for all social channels.
Bio Audit Questions
1. Is your name the exact one you’re using on all online profiles?
Make it easy for people to find you. (e.g. the name of your company is Amy’s Bakery and your Facebook Page is /amyscupcakes. Don’t make people hunt and peck to determine if that’s really you. Consistency is the key to getting found.
2. Does your bio incorporate keywords that are relevant to your industry and niche?
If not, go to Google Search and type in 3-5 terms (2-3 word phrases) that your audience would use when searching for your business.
This could be “bakery los angeles” or “cupcakes phoenix az.”
Now let me forewarn you, you do not want to stuff those keywords into your bio. We’re looking to make you as friendly and accessible as possible. Not make you sound like a robot.
Instead, you’ll use them organically.
Here’s the difference – “Amy’s bakery Los Angeles makes the freshest cakes in town” as opposed to “Amy’s bakery has the freshest cakes in Los Angeles.”
See and hear the difference?
Write your bio as you’d explain it to someone. A conversational tone is much more attractive to humans and SEO in 2017.
Write for the reader. By doing this, you’ll naturally increase engagement and attract the right people.
No one understands this more than Ann Handley, Head of Content at MarketingProfs.
3. Have you completed your full “About” section?
Sites like Facebook and Google+ give you a lot of real estate to work with.
Take full advantage of this extended bio to add all contact information – your website, blog, Twitter, LinkedIn and any other links.
And make sure it gives a solid answer to “why should I work with you?”
4. Is your profile picture consistent across all social profiles?
This tip isn’t necessarily about writing your bio, but it plays a huge role in getting found online.
Make your profile picture striking, professional and branded. You want instant recognition.
And if you’re a personal brand – people want to get to know you.
No phony avatars or grainy pics.
5. Are you using hashtags where relevant?
Hashtags don’t work on all social channels, but where they do – you should incorporate the most relevant one.
Use hashtags to get found on each social channel. This would be what you want to be known for. When people search, how will they find you?
Incorporate them where you can organically, don’t keyword stuff just for the sake of it.
Jeff Sieh with Manly Pinterest Tips infuses his personality into everything he does.
He’s known for that beard and it shows up across his social channels. While you might now have a beard to put on display, you are known for something.
Don’t be afraid to share that!
STEP 2: Find Your WIN
In an online world of “more of the same,” creating differentiation is a must. Sure – standing out can be tough. But blending in is often the kiss of death when it comes to social media success.
Whether you like it or not, assumptions are being made right now about your business. Your product, service, customer experience, and online presence are all factors in driving consumer perception.
But your social media and online presence are so much more than just that. It’s the brand you’ve created, including the reputation and relationships you’ve built over time.
Everything from your conversations to your daily actions, the way you’ve treated your customers along the way and, of course, all of the super-duper awesomeness that makes you so wonderfully and delightfully you – is tied up into your brand perception.
The challenge for most companies is translating these characteristics into a brand that attracts, engages and inspires potential customers across social media.
So before you can share what sets you apart and why your target audience should work with you, it’s imperative that you identify your WIN (Who, Issues, Needs)
- Who are you speaking with on social media: small business, entrepreneurs, marketers.
- What issues or problems do you solve: not enough time, bandwidth, budget, conversion.
- What are their specific needs when they come to you: create more content, social media engagement, ease of use, long-term solution, trusted solution.
Let’s take a minute to practice. I want you to think about your WIN and write down 3 answers to each of these questions.
They will become a driving force behind:
- Your social media content.
- The positioning of your marketing message.
- How you craft your social media bios.
Doing this work in the beginning is a critical piece, especially if you’re currently working with clients.
I invite you to do this now, rather than playing from behind and scrambling to put your WIN together down the road.
STEP 3: Identify Your Strengths
As business professionals, we tend to focus on fixing our weaknesses. Things like impatience, procrastination, or an inability to delegate can feel like roadblocks to success.
But seeing those as your Achilles heel and a hindrance to further growth is a skewed way to look at it. Today, I’m encouraging you to flip that thinking on its head. Through this exercise, you’ll focus on expanding your strengths. Why?
For one, it creates a massive shift in your performance according to a Gallup survey. Plus, focusing on your strengths will improve your productivity and creativity.
And most important, once you take the time to go through this 2-step process, you’ll see how we pull this into your bio. It’s a shortcut to creating a bio that not only converts, but speaks volumes to your target market.
So let’s move the needle on your strengths and give your social profiles a BIG boost of positive energy.
Here’s how to get started…
1. Answer the reflection questions below. Add as much detail as you can to your initial answer.
- What are the top 3 things you love to do every day?
- What challenge have you overcome that you’re most proud of?
- What’s your biggest achievement and why does it matter to you?
- Are you innovative or traditional in thinking?
- How do you prefer to communicate?
2. Take your answers and condense them into a short bullet point list.
For example, the top 3 things you love to do every day might look like this:
- Talk with customers.
- Write blog posts.
- Design social media graphics.
Now that you’ve identified:
- The top 3 things you love to do every day.
- The biggest challenge you’ve overcome and are most proud of.
- Your biggest achievement and why it matters to you.
- What you do better than anyone else.
- Your biggest success story.
You’re going to weave those into your bio for each social channel. Rather than a sterile sounding bio, this will be an expression of your brand story.
STEP 4: The Social Media Bio Formula (Do THIS One Thing!)
Now comes the fun! Ready to write your social media bio?
Here’s the exact formula to follow.
By the time you’re done, you’ll have written your 150 and 300-word bios – the length you’ll need for any social network – follow this process:
- Pick one thing you love the most from your list. What would you do every day even if you didn’t get paid for it?
- Now tell the story of your greatest achievement.
- And the person you love to help.
- Finally, write down what you do better than anyone else.
The formula looks like this:
150 word bio: One thing you love to do every day + the person you help + your solution = your bio.
Kim Garst is a prime example of a bio that shares exactly what her audience needs to know.
What does Kim love to do? Helps businesses grow with social media
Who should hire Kim? Small business owners.
What’s Kim’s solution? She focuses on brand awareness, company growth, and building connected and loyal communities.
All of this can be seen in action on her own social channels.
300 word bio: One thing you love to do every day + the person you help + your solution + your greatest achievement = your bio.
Here’s how Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies uses her bio on LinkedIn. See how she’s using that space to tell her story, but in a way that speaks directly to her audience?
For me, the 150 word bio would be:
One thing you love to do every day: put a scalable business strategy in place
The person you help: growth-driven leaders
Your solution: create a comprehensive online marketing strategy to attract more customers and increase revenue
So, if we pull that together, this is what it sounds like:
We are the first and only specialized consulting firm that helps growth-driven leaders connect online marketing with a scalable business strategy to drive measurable revenue growth.
Now here’s the exciting part about this…
Not only does this become your social media bio, but it also becomes your 30-second “elevator pitch.” You’ll use it on social media (or anywhere else for that matter) to describe who you are, what you do, and who you help.
Take a moment to use the formula in your business and fill in the three blanks below.
Social Media Bio Formula
- One thing you love to do every day:
- Your greatest achievement:
- The person you help:
- Your solution:
Voila! You now have a bio to add to each of your social networks.
Use these to freshen up Facebook, Twitter, Instagram, your website, and blog.
Consistency is the key to creating a streamlined brand that helps your brand shine online.