We throw away valuable time bouncing from Facebook to Twitter and then back to our blog. It can seem like an endless cycle of posting, commenting, tweeting, checking in and stumbling around.
For anyone interested in leveraging the power of social media, controlling the amount of noise and information is essential. Creating a simple strategy that you can easily implement and follow on a daily basis is something all “dabblers” in this marketing medium must embrace.
Below is an example of how you can manage your social and blogging efforts without spending a ridiculous amount of time online.
Social Media Daily Strategy
- Review your Google Alerts and RSS reader for 15 minutes each morning. Read through industry news that feels “tweetable” or post worthy for your particular audience. You can use tools such as SocialBro to identify key times to tweet based on when your followers are online. It takes the “swatting at flies” aspect out of Twitter marketing.
- Take 10 minutes to schedule 3-5 tweets from your blog and other articles that you set to go out during the day.
- Take 1 minute to find someone in your field and retweet and comment on their tweet.
- Find and follow 2-3 new people through the Twitter search app by clicking on “Discover” and then “Who to Follow.”
- Spend 5 minutes crafting a Facebook post that creates conversation within your community. This is where analytics become incredibly handy. They tell you which blog posts created the most interest. Take a post with significant views and turn it into a short question to your Facebook fans. For example, this article would look something like this on Facebook: “We all know that social media is an essential part of our marketing plan, but managing it on a daily basis can feel like a runaway train! How do you cure social media overload?”
- Spend 5 minutes on LinkedIn and identify 2 people to connect with. If you are a managing broker, this is a perfect opportunity to connect with real estate professionals within your community.
- Visit YouTube and view videos you can use in a post or link to via Twitter.
Posting and Content Strategy
- Write two blog posts per week targeted at your niche. Keep your message focused on content that your readers will find interesting whether it’s first time home buyer tips or tips on how to buy a home in Atlanta. Inject your own personality into each blog and allow your readers, followers and fans to get to know the real you.
- Post at least once per day on your Facebook page dependant on best times to post. You will find this in your page analytics reflected through Facebook insights.
- Focus your content on the consumer by tweeting, posting and blogging about home improvement, buying/selling tips, frequently asked homebuyer questions, home design and other topics important to a home-buyer or seller.
Consistency is the key to a successful social media marketing strategy and creating a checklist will give you the daily road map.
Your goal each and every day is to raise awareness, create loyalty and heightened visibility. The result is to drive a never ending stream of leads to your website.