Are you struggling to improve social media engagement? Does interaction across each social network feel like a never-ending challenge?
If you’re ready to beef up your social presence, visual marketing is the answer. Why? Because images create the most engaging social media posts.
But don’t just take my word for it. Visual marketing statistics prove it:
- Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.
- Posts with photos see the most engagement—accounting for a whopping 87% of total interactions.
- Adding a photo URL to your tweet can boost retweets by 35%.
One of the most effective ways to use visual marketing is to pair it with the power of questions. Asking questions can speed up fan and follower growth, interaction, and engagement. It extends reach and puts your content in front of a whole new audience.
Want to learn how to use questions to your advantage and what type of questions you should be asking? Let’s take a look at the top types of questions you can use to boost your social media engagement!
10 Types of Questions That Get Shared on Social Media Like Crazy
1. True of False
Testing your audiences knowledge about things related to your niche is a sure way to get a response.
You simply make a statement, and then ask them if it’s true or false. If you’re lucky, your community will even go so far as to explain their answer.
True or False: Star Wars is the greatest movie of all time. (You’ll add this question to your graphic)
The idea is to pick a question that’s mainstream (at least to your audience) and will draw in a large crowd.
2. Fill in the Blank
Remember Mad Libs? I loved those as a child. Who doesn’t like to give a response to a simple, but relatable question?
Use this type of question across social media to offer insight into you and your business. The bonus is the insight you gain into your fans and followers.
Question: The one food I could eat every day is _________.
Now frame it.
I’m a huge fan of avocados. I could eat them in just about everything and ANYTHING! Now, you tell me!
Add this to your graphic:
Fill in the blank: The one food I could eat every day is _________.
3. Motivational / Inspirational
This type of question serves two purposes. First, it adds depth to your posting strategy. Rather than simply post work related content, you go deeper with your audience.
Secondly, it lets your audience better understand what makes you tick.
Through motivational and inspirational posts like this one from Peg Fitzpatrick, you give your audience a more intimate view into your thoughts, processes and beliefs.
4. Experience /Relational
This is a simple way to let your followers know you care about their opinion and share how you can solve their problem.
“What do you LOVE most about using our product/tool, etc?”
Add that question to your graphic with thoughts around why you’re asking.
“We just updated our software! Have you given it a try? Tell us what you love most!”
Or take a cue from Marie Forleo and use this type of question in a video. She frequently asks a question her community wants answered and then provides the solution in her video. It’s brilliant!
This is an easy way not only to conduct market research to improve your products and services, but also to make your audience feel they are part of the process.
This in turn shows that you value their feedback. For instance, you’re designing a new look for your fragrance.
Let them know what you’re up to:
“We’re getting ready to launch our new fragrance!”
Add your question to the graphic:
“What should our new bottle look like?”
6. Provide an Update or Tip
Share facts or updates about your industry, business or local community. You can use this type of question in a million different ways.
Provide tips around your product or little known facts about your app.
Here’s an example:
“Did you know that our dishwasher not only cleans the dishes, but cleans them in half the time than anything else on the market?”
I use this type of post to share a specific tip from one of my recent blog posts. It’s an easy way to highlight a particular part of the article while repurposing the content in a fresh and new way.
Just getting started with your blog – or looking to reinvent a current one? Don’t start writing until you find your PURPOSE! ——–> Want to know how? Here’s a few quick questions to answer: PURPOSE! ——–> – What drives and excites you? – Where do you see yourself in 5 years? – Is your brand unique? – Is your message clear and powerful? – Do you have a system in place to effectively stay in front of prospects and past clients? – Is there an audience for your topic? – Is it a sustainable topic? PURPOSE! ——–> Learn how you can build a business blog from SCRATCH. Click the link in my bio to get started today!
7. Fun and Frivolous
These are fun (insert: silly) questions to pique the curiosity of your audience. The goal is to drive response and encourage interaction. Pretty simple and looks like this question posed by Fox News LA.
— FOX 11 Los Angeles (@FOXLA) June 12, 2015
It might look something like this: (add this to your graphic)
“Have you seen how someone dances after winning one of our weekly prizes?”
You could then link to a video or post a pic submitted by a fan.
Timely questions provide your audience with new information and give them a chance to react to it, which in turn drives engagement.
They are based on what is happening right at that very moment.
Here’s what it could sound like:
“Today we mark our 10-year anniversary; do you want to celebrate with us?”
Now share a picture of your team celebrating or a your cake.
9. Ask for Advice
You can begin a conversation about using your tool or product or working with your brand.
These questions are perfect for engagement because they not only offer interaction between your brand and the audience, but also between the audience itself.
Take what you do and turn it into a question that lets your fans give their opinion. Then add it to a graphic.
“What do you do to improve your cell phone’s battery life?”
10. Edgy or Thought Provoking
Thought provoking questions help you learn what people think about a certain topic related to your niche.
They can push buttons and encourage vibrant and interactive conversation. And as we all know — there is nothing people like more than giving their own opinion. If you’re in the education industry, you might ask:
Should cell phones be banned from classrooms?
Buzzfeed has mastered this art.
How well do you actually know the US states? http://t.co/lZuVNZo9UG
— BuzzFeed (@BuzzFeed) June 14, 2015
The key to success when it comes to any social media platform is to interact or engage with your followers and fans.
Asking questions on social media is an excellent way to get the conversation going.
But you can’t just ask questions. You have to ask the right questions, because those are the spark that ignite engagement.
If you’re ready to start using questions to engage your audience, download a copy of my FREE guide, “100 Questions to Create Meaningful Social Media Conversations.”